GVR Report cover Pore Strips Market Size, Share & Trends Report

Pore Strips Market Size, Share & Trends Analysis Report By Ingredient (Non-charcoal, Charcoal), By End Use (Home, Salon), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-3-68038-232-7
  • Number of Pages: 127
  • Format: Electronic (PDF)

Report Overview                       

The global pore strips market size was valued at USD 1.35 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2021 to 2028. Pore strips are perceived to be easy and fast-acting. Substitutes such as scrubs require a certain amount of time and a lengthy process before they can show the desired results. This factor is expected to drive the product demand in the near future, especially among young consumers who prefer quick solutions. The expansion of retail channels from some of the prominent brands such as Estée Lauder, Sephora, and Shiseido Co. will also positively influence the market growth over the next few years. In May 2020, Coty, a global multinational beauty company, collaborated with skin and beauty retailer Douglas to launch Kylie Skin, Kylie Jenner’s skincare line, in more than 25 countries in Europe.

U.S. pore strips market size, by ingredient, 2018 - 2028 (USD Million)

The emergence of non-banking players in the payment industry has facilitated this growth. Retailers have been venturing into online retail as numerous consumers prefer virtual marketplaces to purchase a variety of products. These trends are expected to positively influence the market growth over the forecast period. Emerging markets and the increasing demand for overseas goods are further driving online spending. Consumers in emerging countries such as China and India prefer local e-commerce companies, such as Tmall in China and Flipkart in India. Consumer spending in the U.S. and some countries in Europe has witnessed a slight drop owing to the global recession.

More than a quick fix, consumers want long-term solutions and are willing to spend more on such effective solutions. Rapid growth in skincare technology has resulted in the development of permanent and long-term skincare solutions that are effective against external factors, such as pollutants and the environment. This has been particularly attractive to young and millennial consumers, who have been showing an increased interest in permanent skincare treatments over quick fixes.

As consumers have been spending less on beauty and grooming products over the past year and a half, many skincare companies have responded to the crisis by shifting gears and offering hand sanitizers and cleaning agents instead.

Ingredient Insights                                                                                                    

In terms of value, non-charcoal pore strips dominated the market with a share of over 70.0% in 2020. Changing consumer perception toward organic products, coupled with the growing utilization of environmentally sustainable products, has fueled the demand for naturally derived ingredients.

Non-charcoal pore strips help soothe dry skin and reduce itching and irritation, which drives the segment. For instance, tea tree oil acts as an antiseptic and is one of the popular choices for treating acne due to its anti-microbial and anti-inflammatory properties. Tea tree oil-based pore strips effectively adhere to the skin to remove dirt and oil, which clog pores to instantly improve the appearance of skin. Due to the beneficial properties of tea tree extract, the strips assist in the tightening of the pores. The aforementioned factors are anticipated to fuel the segment growth during the forecast period.

The activated charcoal strips help unclog and tighten pores and remove bacteria that lead to spots, thereby helping consumers achieve healthier skin. Such factors are projected to drive the product demand, especially among consumers who spend most of their time in the sun and outdoors. To boost their market position, most corporations are focusing on mergers and acquisitions, acquiring shares in regional companies to expand their geographical presence, broadening their product ranges, and expanding customer reach.

End-use Insights                                               

The home segment led the market and grabbed a share of over 65.0% in 2020. The growing fashion consciousness among consumers is anticipated to propel the growth of the home segment. An increasing number of consumers are using cheap and easy-to-use pore strips at home rather than opting for expensive skin treatments at salons and spas, which is also boosting product sales.

U.S. pore strips market share, by end use, 2020 (%)

The premiumization of the products by market players and their unique marketing skills, which involve promoting products through social media influencers, are also having a positive influence on consumers’ behavior and purchasing habits. Consumers are stocking these products to use them at home as per their work schedules and leisure time. However, a growing number of product manufacturers, such as Bioré Skincare, are marketing their products through multiple platforms, such as premium salons and skin clinics, in order to target a larger number of consumers. Such efforts are likely to drive product sales through salons in the upcoming years.

Regional Insights                                                                                                  

In 2020, Asia Pacific held the largest share of more than 40.0%. As pore strips are gender-neutral, an increasing number of men are integrating these products in their personal care routines as men tend to have visible larger pores due to the excessive oil formation on their skin. These products contain strong adhesive properties that help remove excessive oil formation, along with blackheads. Such factors are expected to drive product adoption among consumers in Asia Pacific.

Moreover, in January 2021, the Kao Corporation, a prominent chemical and cosmetics company in Japan, introduced its popular skincare brand, Bioré Skincare in partnership with the leading lifestyle retailer, Nykaa, in India. Bioré Skincare manufactures and markets pore strips and other skincare products that are specifically designed to address skin problems, such as enlarged pores. Such initiatives are likely to drive the Asia Pacific market in the coming years.

Key Companies & Market Share Insights        

The market has been characterized by the presence of a few established players and many startups. New entrants in the market have been manufacturing pseudo-natural, organic, and sustainable products to meet the increasing consumer demand for environment-friendly offerings. However, such pseudo products can be dangerous as they contain chemical ingredients, like parabens, cocamide DEA, and PEG.

Products with natural and organic ingredients, such as tea tree oil and other essential oils, are anticipated to witness higher demand over the forecast period. Tea-tree oil-based pore strips soothe dry skin, reduce itching and irritation, act as an antiseptic, and can combat oily skin. It is one of the popular choices for treating acne due to its anti-microbial and anti-inflammatory properties. These aforementioned factors are anticipated to fuel product demand in the near future. Some prominent players in the global pore strips market include:

  • Kao Corporation

  • Walgreen Co.

  • Ulta Beauty

  • Earth Therapeutics

  • Sephora

  • L’Oréal

  • Tonymoly Co., Ltd.

  • Boscia

  • Hip Hop

Pore Strips Market Report Scope

Report Attribute


Market size value in 2021

USD 1.42 billion

Revenue forecast in 2028

USD 2.14 billion

Growth Rate

CAGR of 5.9% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Ingredient, end-use, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; France; Japan; China; Brazil; Turkey

Key companies profiled

L’Oréal S.A.; Kao Corporation; Walgreen Co.; Ulta Beauty; Earth Therapeutics; Sephora; Tonymoly Co. Ltd.; Boscia; Hip Hop

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global pore strips market report on the basis of ingredient, end-use, and region:

  • Ingredient Outlook (Revenue, USD Million, 2016 - 2028)

    • Charcoal

    • Non-charcoal

  • End-use Outlook (Revenue, USD Million, 2016 - 2028)

    • Salon

    • Home

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • France

    • Asia Pacific

      • Japan

      • China

    • Central and South America

      • Brazil

    • Middle East and Africa

      • Turkey

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