Port Wine Market Size, Share & Trends Report

Port Wine Market Size, Share & Trends Analysis Report By Nature (Red, White), By Type (Ruby, Tawny, Vintage), By Distribution Channel (Online, Store-based), By Region (North America, Europe, APAC), And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-861-9
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insight

The global port wine market size was valued at USD 825.68 million in 2018 and is expected to witness a significant CAGR of 4.0% in the forecasted period. Increasing alcohol consumption is one of the major driving factors for the industry. Young consumers prefers to try different varieties of alcohol, such as whiskey, craft beer, and premium wines. In comparison to other alcoholic beverages, wines have less acidic content, which is also a major factor driving their demand.

The wine industry has witnessed the downfall despite the fact that the premium wine segment is seeing a significant development indicating the growth of port wine market. Rising awareness about the health benefits of port wines and presence of antioxidant resveratrol in these drinks will also drive the demand.

U.S. port wine market

In present times, consumers are more conscious about the production process thus, wines are easier to understand as there is a large number of vineyards, which allow consumer to take a tour and understand the production process. This can also help boost the growth of the overall market. The manufacturers are coming up with various flavors, such as raspberry, blackberry, caramel, chocolate, and cinnamon, to bring innovation in the market.

The port wines have different segments as well based on the fermentation process as well as the age of the product. For instance, ruby wine is the most common of all and is aged for 2 years. The rarest port wine is the vintage wine, which is aged for 10 to 40 years. Companies also conduct auctions for vintage wines to gain popularity and create awareness about the product.

Nature Insights

On the basis of nature, the market is segmented into red and white wines. The red wine segment has the maximum market share and is projected to expand at the fastest CAGR 4.2% from 2019 to 2025. It can potentially lower the risk of heart disease as it is rich in plant compounds and is prepared from steeping grapes skins, which contain tannins and resveratrol. Thus, rising awareness about such health benefits is driving the segment growth.

Type Insights

The ruby port wine is widely available and costs less compared to tawny and vintage port wines. The segment is expected to witness a CAGR of 3.9% over the forecasted period. The tawny wine is the fastest-growing type segment. The tawny wine is aged in small barrels, which enable the wine to oxidize, hence have spicy aroma and is rich in flavor reminiscent of dried fruit and nuts. Young consumer base prefers quality over quantity with cost-effective benefits and tawny wine is the perfect option. Thus this segment is witnessing the faster growth rate.

Distribution Channel Insights

Growing popularity of online distribution channels is outshining the store-based distribution channel market.

Global port wine market

It is said to expand at a CAGR of more than 4% from 2019 to 2025. Moreover, online platforms are becoming popular even in non-metro. Extensive usage of internet is also among the key factors driving the segment growth. In addition, the ease of access, shipping services, and hassle-free transactions are further projected to boost the segment development in the forecasted period. The store-based channel segment is witnessing a downfall, although being a traditional method for the distribution process, it is still being used by some consumers.

Regional Insights

The Europe region dominates the market and is expected to maintain its position throughout forecast years due to the fact that the port wine has its origin in Europe. Countries like Spain, U.K., and France are among the top consumers of port wines. Moreover, significant production of grapes, especially in Spain, makes it the largest regional market. On the other hand, Asia Pacific is projected to be the fastest-growing region with a CAGR of more than 5% from 2019 to 2025. Presence of a large population base in the region will also fuel the product demand. In India, the market is likely to witness a growth of more than 10% in the forecasted period. Countries, such as China and India, have 34% of the global population thus, the large population base is expected to boost the market growth in the region.

Port Wine Market Share Insights

The AA Calem, C N Kopke Wineries, Cockburn Smithes & Companhia Lda wineries, Delaforce Sons & Companhia Wineries, Grupo Sogevinus SGPS SA Wineries, Martinez Gassiot, Vinhos SA, Offley, Forrester & Weber, Quinta do Crasto, and Ramos Pinto are the prominent companies in the market. The market witnesses a substantial entry barrier and the most significant of those is the land price. These wines are prepared with the special types of grapes and the production of grapes varies in different regions, thus, it also imposes a barrier for the new entrants. The market is further driven by product innovation and merger and acquisitions.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, and Rest of the World

Country scope

U.S., Canada, Spain, U.K., China, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global port wine market report on the basis of nature, type, distribution channel, and region:

  • Nature Outlook (Revenue, USD Million, 2015 - 2025)

    • Red

    • White

  • Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Ruby

    • Tawny

    • Vintage

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Store-based

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • Spain

      • U.K.

    • Asia Pacific

      • China

    • Rest of the world

      • South Africa

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