Postpartum Health Supplements Market Size, Share & Trends Analysis Report By Product Type (Single Nutritional Supplements, Combined Nutritional Supplements), By Formulations, By Sales Channel, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global postpartum health supplements market was valued at USD 1.0 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.1% from 2022 to 2030. The increasing prevalence of postnatal depression and the introduction of innovative products by the key players are some of the key factors expected to drive the growth of the market during the forecast period. Increasing awareness about postnatal problems globally is anticipated to drive demand for postnatal health supplements. The American College of Obstetricians and Gynecologists recommended postnatal care to be an ongoing process and women should visit doctors within 12 weeks of pregnancy. Such initiatives are expected to positively influence the postnatal health supplements market.

Postnatal health problems are more common in women with chronic disease conditions such as cardiac diseases, high blood pressure, and obesity, which is expected to contribute to the revenue of the market, during the forecast period. According to American Psychology Association, 1 in 7 women experience postnatal depression, which affects their relationship with infants and the women experience loss of energy, guilt, insomnia, and changes in weight or appetite.

Several initiatives have been undertaken by public and private institutions across the world to combat postnatal depression. This is anticipated to increase awareness among women thereby, positively impacting the market growth during the forecast period. For instance, the American College of Obstetricians and Gynecologists provide information to new parents about the treatment options available for postnatal depression.

Increased healthcare spending due to the rising disposable income is expected to increase the expenditure on such supplements, which is anticipated to positively impact the demand for the supplements, during the forecast period. Hesitation toward disclosure of postnatal depression among new mothers due to the social stigma and isolation are some of the factors which are anticipated to hamper the growth of the market, during the forecast period.

COVID-19 had a negative impact on the postnatal health supplements market due to the restrictions which led to several supply chains being disrupted. Offline retail stores were shut during the nationwide lockdown period, which triggered low demand for postnatal supplements. Sales through other channels such as online sales and pharmacies were also affected due to the restrictions on the movement of the people in order to curb the spread of the virus.

Product Type Insights

By product type, combined nutritional supplements segment dominated the market with a 68.5% share in 2021. Combined nutritional supplements help to meet the overall nutritional requirements of the women and cure multiple conditions in women and also help in the healthy development of the baby. This is expected to increase the growth of the segment.

The segment is also anticipated to witness lucrative growth owing to rising R&D initiatives undertaken by the key players to introduce new products in the market. This is expected to drive the growth of the segment during the forecast period. For instance, Full Well Prenatal Multivitamin by Full well Fertility supports the nutritional requirements after delivery and breastfeeding. The supplements cover about 55.0% of the chlorine needs during breastfeeding and 4,000 IU of vitamin D per dose.

Formulations Insights

By formulations, the capsules/tablets segment held the largest share of 38.3% in 2021. Factors such as ease of consumption, faster relief, and breakdown than other formulation types are anticipated to support the growth of the segment during the forecast period. Moreover, the key players launching their products in the form of capsules/tablets further contributed to the revenue of the segment.

Softgel segment is anticipated to witness lucrative growth during the forecast period. Factors such as easy and fast digestion, increased bioavailability of poorly soluble nutrients such as vitamin B12, targeted dose, and longer shelf life of the capsules are anticipated to boost the growth of the segment. Also, the availability of a range of products in this segment is a key factor anticipated to drive the segment growth during the forecast period.

Sales Channel Insights

By sales channel, the pharmacies/drug stores segment held the largest share of 34.3% in 2021. Factors such as the preference of patients to buy supplements from drug stores and pharmacies are expected to drive segment growth. The pharmacists can guide patients to take the correct supplements according to their needs. This is anticipated to boost segment growth during the forecast period.

The online sales segment is anticipated to witness the fastest growth of 9.7% during the forecast period owing to the increased penetration of the internet and availability of a wide range of products on the online channel. The key players are actively entering this segment by listing their products on e-commerce platforms, which is projected to boost market growth.

Regional Insights

Asia Pacific held the largest share of 38.7% in 2021. The rapid increase in adoption of the supplements for postnatal conditions and increased awareness about the same in order to meet the nutritional requirements in women and support the growth of the baby are the few factors anticipated to support the growth of the market in the region. Furthermore, the rising birth rate in countries such as India is expected to increase demand for postnatal supplements, thereby supporting market growth.

MEA is anticipated to witness the fastest growth during the forecast period. The factors, such as increasing disposable income of the population and growing cases of postnatal depression among women are expected to drive the market growth. For instance, according to an article by Gulf News dated March 2022, the Dubai Health Authority reported that one in nine women suffer from postnatal depression. This is anticipated to increase the demand for postnatal health supplements in the region.

Key Companies & Market Share Insights

High competition in the market owing to innovative product offerings by the key players and the entry of new players has led to high market growth. Various regulatory changes, quality, and pricing norms are also impacting cross-border trade. Some of the prominent players in the global postpartum health supplements market include:

• New Chapter

• Mama's Select

• ACTIF USA

• Nutrafol (Nutraceuticals Wellness Inc.)

• Anya

• DSM

• Pink Stork

• Mommy’s Bliss Inc.

• Church & Dwight Co.

•  Nordic Naturals

Postpartum Health Supplements Market Report Scope 

Global Postpartum Health Supplements Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels. It provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2030. For this study, Grand View Research has segmented the global postpartum health supplements market report based on the product type, formulations, sales channel, and region:

• Product type Outlook (Revenue, USD Million, 2016 - 2030)

  • Single Nutritional Supplements

    • Vitamins & Minerals

    • Herbal Supplements

    • Proteins

    • Omega-3

    • Probiotics

    • Others

  • Combined Nutritional Supplements

• Formulations Outlook (Revenue, USD Million, 2016 - 2030)

  • Capsules/Tablets

  • Soft gels

  • Powder

  • Liquid

  • Others

• Sales Channel Outlook (Revenue, USD Million, 2016 - 2030)

  • Online Sales Channel

  • Direct Sales Channel

  • Pharmacies/Drug Stores

  • Other Offline Channels

• Regional Outlook (Revenue, USD Million, 2016 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Russia

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE