Market Segmentation
The availability of a wide range of products and categories offered by online shopping platforms is a significant driver of the market. Customization options provided by print-on-demand companies allow consumers, especially youngsters, to design and co-create products as per their choice. Fashion apparel is emerging as one of the key drivers of the print-on-demand market in the U.S. Consumers are looking for unique and stylish clothing. Print-on-demand provides them with an easy and accessible way to create and purchase unique products. They can design their own t-shirts, hoodies, and other clothing items with graphics, texts, and images of their choice. Customization is typically making print-on-demand an attractive option for fashion-conscious consumers looking forward to expressing their individuality through their clothing.
As consumers experience an increase in disposable income, they are more inclined toward spending on non-essential items and personalized products offered by print-on-demand service providers. The rise in consumer spending creates a favorable environment for the POD market to thrive. According to the Bureau of Economic Analysis, personal income in the U.S. increased by 0.2% and disposable income increased by 0.3% sequentially in December 2022. Consumers with more disposable income tend to spend aggressively on several products and services, in addition to necessities, as disposable income and the purchasing power of consumers are directly proportional. Due to the rising levels of disposable income, consumers are willing to pay extra for products tailored to their specific needs and preferences. This has made print-on-demand a lucrative option for businesses aiming to offer personalized products without bearing the high costs associated with the conventional business models that are based on mass production.
Artists and creators often have limited control over the production and distribution of their work because print-on-demand platforms set the prices and terms of sale for the products without consulting the artists and creators. Moreover, the lack of transparency is also restraining the growth of the market. Artists and creators often have limited visibility into the way their products are being sold and the buyers of the products. As a result, creators often find it challenging to protect their work and ensure that they are being fairly compensated for their efforts. Once their designs are uploaded to the POD platform, artists may have lack of knowledge on how their work is used beyond the intended printing purpose. The lack of control over the distribution and usage of their designs can lead to copyright infringement and unauthorized replication, potentially damaging their creative rights and artistic identity.
This section will provide insights into the contents included in this print on demand market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance