Print On Demand Market Size, Share & Trends Analysis Report By Platform (Software, Service), By Software (Stand-alone, Integrated), By Product (Apparel, Home Décor, Drinkware), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global print on demand market size was valued at USD 4.90 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 26.1% from 2022 to 2030. Factors such as rising disposable income, increasing internet penetration and smartphone adoption, and inclination toward fashion apparel and unique products are fueling the demand for print-on-demand. The growing e-commerce sales are also fueling the growth of the market. The COVD-19 pandemic had a positive impact on the market. As the lockdown restrictions were imposed, people shifted to online shopping and print-on-demand products witnessed growth.

Products such as custom face-masks also contributed to the sales of print-on-demand products during the pandemic. The home décor product category witnessed a rise in sales as people adapted to remote working and staying at home. This factor is anticipated to propel the growth of the market for print-on-demand.

Print-on-demand platforms provide custom design printing solutions to customers. Various artists and merchants owning a print-on-demand business and who want to sell their designs can connect their existing online store or set up a new one depending on the platform. The service providers will then print the orders and then ship the product to the customer providing end-to-end fulfillment service.

Lack of transparency and control for artists or creators is a restraint for the market. As the artists do not have control over the quality of products and also not all of them have access to the list of clients. This may create dissatisfaction among the clients and they may look for alternate solutions. The key drivers for the market are rapid digitalization and the growth of e-commerce.

Platform Insights

In terms of platform, the print-on-demand market has been segmented into software and service. The service segment is anticipated to register the highest CAGR of 28.4% over the forecast period. This can be attributed to a larger number of service providers offering drop shipping, and end-to-end fulfillment services. The service providers also offer other services such as marketing & branding services like custom packaging and creative services like photography and graphic design. These services offer convenience and options to print-on-demand merchants and artists.

The software segment accounted for the largest revenue share in 2021 and is expected to retain its dominance throughout the forecast period. The growth of the software segment can be attributed to the increase in technology investments by service providers in the print-on-demand market. Service providers offer software solutions such as Application Programming Interface (API) and design-making tools. The API makes it convenient for print-on-demand merchants to integrate their existing online store with a print-on-demand platform.

Software Type Insights

The integrated segment accounted for the largest revenue share in 2021 and is expected to retain its dominance throughout the forecast period. It is expected to grow at a CAGR of 23.7% throughout the forecast period. This can be attributed to the increase in awareness and popularity of integrated software. The presence of a large number of third-party e-commerce platforms and ease of connecting are driving factors for the growth of the segment. Benefits such as flexibility, enhanced computing power, and cost-efficiency are also driving the demand for integrated solutions.

The stand-alone segment is expected to grow at the highest CAGR of 26.7% and is expected to maintain its position over the forecast period. Prominent print-on-demand players such as Australia-based Redbubble Group and U.S.-based Zazzle Inc. are stand-alone platforms. The stand-alone platform is like a marketplace where the artist or merchants can create designs and put them for sale on the platform. It makes it convenient for the sellers as they don’t have to look into technical details.

Product Insights

The home décor segment is expected to register the highest CAGR of 27.7%. The growth can be attributed to the rising remote working globally since the pandemic as more people are staying at home and looking to improve their home space. The increasing availability of a wide range of home & living category products such as mats, cushions, posters, and others is giving options to the customers and hence, driving the sales.

The apparel segment accounted for the largest revenue share in 2021 and is projected to retain its position over the forecast period. This can be attributed to the increase in the shift toward fashion apparel, rapid penetration of online retail in the fashion space, and the younger generation looking for custom and unique products.

Regional Insights

North America dominated the market in 2021 and is anticipated to maintain its dominance over the forecast period. Factors such as technology infrastructure, stable economies, and the presence of manufacturing facilities for print-on-demand products are the reasons for the growth of the market. For instance, some of the largest print-on-demand companies like Printful, Inc., Printify, Inc., and Zazzle Inc. are headquartered in U.S. Companies based outside North America like Norway-based Gelato, and Australia-based Redbubble Ltd. also has fulfillment centers in the region.

Asia Pacific is expected to register the highest CAGR of 27.9% over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration and smartphone adoption along with a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the growth of the regional market.

Key Companies & Market Share Insights

The market has a fragmented competitive landscape as it features various global and regional market players. Leading industry players are adopting strategies such as partnerships, collaborations, mergers and acquisitions, and agreements to survive the highly competitive environment and enhance their business footprints. Moreover, service providers are spending substantial funds on research and development activities to develop advanced products and integrate new technologies in their offerings to achieve a competitive lead over other market players.

For instance, in September 2019, Prodigi Group acquired London, U.K.-based Kite Tech Ltd, a technology company specializing in print-on-demand products from Canon Europe. The e-commerce software of Kite Tech Ltd. combined with the API platform of Prodigi Group is expected to help the company in increasing sales along with reducing production and inventory management costs. Some prominent players in the global print on demand market include:

• Amplifier

• Apliiq

• CustomCat

• Gelato

• Gooten

• JetPrint Fulfillment

• Printed Mint

• Printful, Inc.

• Printify, Inc.

• Printsome

• Prodigi Group

• Redbubble Group

• T-Pop

• Teelaunch

• VistaPrint

• Zazzle Inc.

Print On Demand Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global print on demand market report based on platform, software, product, and region:

• Platform Outlook (Revenue, USD Million, 2017 - 2030)

  • Software

  • Service

• Software Outlook (Revenue, USD Million, 2017 - 2030)

  • Stand-alone

  • Integrated

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Apparel

  • Home Décor

  • Drinkware

  • Accessories

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Rest of Latin America

  • Middle East & Africa