Print On Demand Market Size, Share & Trends Analysis By Platform (Software, Services), By Product (Apparel, Home Décor, Drinkware, Accessories, Others), By Region, And Segment Forecasts, 2025 - 2033

Print On Demand Market Summary

Print-on-demand platforms offer end users multiple customized printing solutions. Artists and merchants who own print-on-demand businesses can connect their existing online store or create a new one on the platform. Once connected, the service providers handle the printing orders and facilitate shipping, providing a comprehensive end-to-end fulfillment service to the customer.

The entertainment industry significantly contributes to the growth of the print-on-demand market. Many people, especially movie fanatics, gamers, and TV show followers, prefer purchasing customized clothes, artwork, and accessories with specific logos or slogans printed on them. Rising disposable income levels of consumers in various countries like the U.S., the UK, Germany, France, China, and Japan allow them to invest in personalized products that reflect their individuality. The benefits, such as premium upgrades, additional customization options, or complementary products offered by the POD service providers, encourage customers to spend more and enhance their overall shopping experience.

However, the lack of transparency and control for artists or creators is a restraint on the growth of the market for print on demand. As the artists do not have control over the quality of products, and not all of them have access to the list of clients, this may create dissatisfaction among the clients, who may seek alternate solutions. The key drivers for the market are rapid digitalization and the growth of e-commerce.

Platform Insights

Based on the platform, the print-on-demand market is segmented into software and services. The service segment is anticipated to register the fastest CAGR of 24.7% over the forecast period. This can be attributed to a larger number of service providers offering drop shipping and end-to-end fulfillment services. The service providers also offer services like marketing & branding services, custom packaging, and creative services like photography and graphic design. These services offer convenience and options to print-on-demand merchants and artists.

The software segment accounted for the largest revenue share in 2024 and is expected to retain its dominance throughout the forecast period. The growth of the software segment can be attributed to the increase in technology investments by service providers in the print-on-demand industry. Service providers offer software solutions such as Application Programming Interface (API) and design-making tools. The API makes it convenient for print on demand merchants to integrate their online store with a print-on-demand platform. The software segment is further bifurcated into stand-alone and integrated.

Product Insights

Based on product, the market is classified into apparel, home decor, drinkware, accessories, and others. The apparel segment accounted for the largest revenue share of 39.45% in 2024 and is projected to retain its position over the forecast period. This can be attributed to the increase in the shift toward fashion clothing, the fast penetration of online retail in the fashion space, and the younger generation looking for custom and unique products. According to Printify, Inc., a U.S.-based company, apparel was the highest-selling product group on its platform in September 2021, accounting for 62.38% of the total items sold.

The home décor segment is expected to register the fastest CAGR of 24.2%. The growth is largely driven by the global shift toward remote work following the pandemic, as more individuals spend time at home and seek to enhance their living spaces. Additionally, the expanding availability of a diverse range of home and living products-such as mats, cushions, posters, and more-provides customers with abundant choices, thereby boosting sales.

Regional Insights

North America dominated the market in 2024 with a revenue share of more than 36.16% and is anticipated to maintain its dominance over the forecast period. Factors such as technology infrastructure, stable economies, and manufacturing facilities for print-on-demand products are the reasons for the market's growth. For instance, some of the largest print-on-demand companies like Printful, Inc., Printify, Inc., and Zazzle Inc. are headquartered in the U.S. Companies based outside North America, like Norway-based Gelato and Australia-based Redbubble Ltd., also have fulfillment centers in the region.

U.S. Print On Demand Market Trends

The print on demand market in the U.S. is primarily driven by the rise of the creator economy and the seamless integration of print on demand services with major e-commerce platforms such as Shopify, Etsy, and Amazon. Content creators, small businesses, and independent artists increasingly launch customized merchandise without upfront inventory costs. The convenience of on-demand fulfillment and consumers’ preference for personalized products are key contributors to market growth.

Asia Pacific Print On Demand Market Trends

Asia Pacific is expected to register the fastest CAGR of 24.5% over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration, smartphone adoption, and a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the regional market's growth.

The China print on demand market is expanding rapidly due to the proliferation of mobile-first social commerce platforms like WeChat, Douyin, and Xiaohongshu. Consumers, especially Gen Z and millennials, are increasingly drawn to individualized fashion and lifestyle products. Local supply chain efficiency and the ability to fulfill orders quickly and affordably also position China as a high-growth market for print on demand services.

Europe Print On Demand Market Trends

In Europe, the demand for sustainable and environmentally responsible products is a major driver for the print on demand market. Consumers are becoming more conscious of waste reduction and overproduction, making made-to-order models highly appealing. Additionally, local manufacturing options and compliance with strict EU sustainability regulations encourage businesses to shift toward print on demand models.

The print on demand market in the UK is being driven by the increasing number of independent online sellers and startups seeking to offer niche or personalized products. The growth of online retail and digital entrepreneurship has accelerated by changing consumer habits, which has led many to adopt print on demand services to test product designs without financial risk. Consumers in the UK show strong demand for bespoke, limited-edition items, especially in apparel, gifts, and accessories.

Key Print On Demand Company Insights

Some of the leading print on demand providers globally included in the study are VistaPrint (Cimpress), Printify, Inc., Canva, Printful Inc., among others. The market has a fragmented competitive landscape featuring various global and regional players. Leading industry players are adopting strategies such as partnerships, collaborations, mergers and acquisitions, and agreements to survive the highly competitive environment and enhance their business footprints. Moreover, service providers are spending substantial funds on research and development activities to develop advanced products and integrate new technologies in their offerings to achieve a competitive lead over other market players.

• Printify, Inc. is a global print on demand company, founded in 2015 and headquartered in Riga, Latvia, with additional offices in the U.S. (San Francisco, California). The platform offers a wide range of print on demand products, including custom apparel (t-shirts, hoodies, leggings, and socks), accessories (phone cases, tote bags, mugs), home décor items (canvas prints, pillows, blankets), and stationery (notebooks, stickers, calendars). These products are fulfilled through a global network of more than 75 print providers across 100+ locations worldwide, allowing merchants to choose partners based on price, shipping time, and product availability.

• VistaPrint is a global e-commerce and print on demand company, founded in 1995. It operates as a subsidiary of Cimpress plc, a mass-customization conglomerate headquartered in Ireland. VistaPrint’s core offerings include a comprehensive range of marketing materials and print on demand products such as business cards, brochures, signs and posters, invitations and stationery, clothing and bags, promotional merchandise, and digital marketing tools. The company serves individuals and small businesses with customizable, professionally printed solutions tailored to branding and promotional needs.

Recent Developments

• In May 2025, Gelato released 149 new features to its production management platform, GelatoConnect, aimed at accelerating efficiency, automation, and scalability for print service providers. Among the key updates were web-to-print storefront integrations with platforms such as Shopify, Etsy, Infigo, and Pressero, enabling plug-and-play setups without requiring code or engineering resources.

• In April 2022, VistaPrint announced the acquisition of Depositphotos, Inc., a microstock agency, and Crello, an online graphic editing provider. With these acquisitions, VistaPrint rebranded as Vista, encompassing Vista x Wix, VistaPrint, Crello, and 99designs. In addition, the company rebranded Crello as VistaCreate.

• In November 2021, Printful Inc. announced a strategic partnership with Vexels, a Uruguay-based design platform specializing in merchandise and commercial-use graphics. This collaboration will integrate Vexels’ design capabilities into Printful’s design tool, enhancing the user experience by enabling customers to create and access high-quality designs more efficiently.

Print On Demand Market Report Scope

Global Print On Demand Market Report Segmentation

This report forecasts revenue growths at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the global print on demand market report based on platform, product, and region:

• Platform Outlook (Revenue, USD Million, 2021 - 2033)

  • Software

    • Stand-alone

    • Integrated

  • Services

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Apparel

  • Home Decor

  • Drinkware

  • Accessories

  • Others

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

  • Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • KSA

    • UAE

    • South Africa