The global print on demand market size was valued at USD 4.90 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 26.1% from 2022 to 2030. Factors such as rising disposable income, increasing internet penetration and smartphone adoption, and inclination toward fashion apparel and unique products are fueling the demand for print-on-demand. The growing e-commerce sales are also fueling the growth of the market. The COVD-19 pandemic had a positive impact on the market. As the lockdown restrictions were imposed, people shifted to online shopping and print-on-demand products witnessed growth.
Products such as custom face-masks also contributed to the sales of print-on-demand products during the pandemic. The home décor product category witnessed a rise in sales as people adapted to remote working and staying at home. This factor is anticipated to propel the growth of the market for print-on-demand.
Print-on-demand platforms provide custom design printing solutions to customers. Various artists and merchants owning a print-on-demand business and who want to sell their designs can connect their existing online store or set up a new one depending on the platform. The service providers will then print the orders and then ship the product to the customer providing end-to-end fulfillment service.
Lack of transparency and control for artists or creators is a restraint for the market. As the artists do not have control over the quality of products and also not all of them have access to the list of clients. This may create dissatisfaction among the clients and they may look for alternate solutions. The key drivers for the market are rapid digitalization and the growth of e-commerce.
In terms of platform, the print-on-demand market has been segmented into software and service. The service segment is anticipated to register the highest CAGR of 28.4% over the forecast period. This can be attributed to a larger number of service providers offering drop shipping, and end-to-end fulfillment services. The service providers also offer other services such as marketing & branding services like custom packaging and creative services like photography and graphic design. These services offer convenience and options to print-on-demand merchants and artists.
The software segment accounted for the largest revenue share in 2021 and is expected to retain its dominance throughout the forecast period. The growth of the software segment can be attributed to the increase in technology investments by service providers in the print-on-demand market. Service providers offer software solutions such as Application Programming Interface (API) and design-making tools. The API makes it convenient for print-on-demand merchants to integrate their existing online store with a print-on-demand platform.
The integrated segment accounted for the largest revenue share in 2021 and is expected to retain its dominance throughout the forecast period. It is expected to grow at a CAGR of 23.7% throughout the forecast period. This can be attributed to the increase in awareness and popularity of integrated software. The presence of a large number of third-party e-commerce platforms and ease of connecting are driving factors for the growth of the segment. Benefits such as flexibility, enhanced computing power, and cost-efficiency are also driving the demand for integrated solutions.
The stand-alone segment is expected to grow at the highest CAGR of 26.7% and is expected to maintain its position over the forecast period. Prominent print-on-demand players such as Australia-based Redbubble Group and U.S.-based Zazzle Inc. are stand-alone platforms. The stand-alone platform is like a marketplace where the artist or merchants can create designs and put them for sale on the platform. It makes it convenient for the sellers as they don’t have to look into technical details.
The home décor segment is expected to register the highest CAGR of 27.7%. The growth can be attributed to the rising remote working globally since the pandemic as more people are staying at home and looking to improve their home space. The increasing availability of a wide range of home & living category products such as mats, cushions, posters, and others is giving options to the customers and hence, driving the sales.
The apparel segment accounted for the largest revenue share in 2021 and is projected to retain its position over the forecast period. This can be attributed to the increase in the shift toward fashion apparel, rapid penetration of online retail in the fashion space, and the younger generation looking for custom and unique products.
North America dominated the market in 2021 and is anticipated to maintain its dominance over the forecast period. Factors such as technology infrastructure, stable economies, and the presence of manufacturing facilities for print-on-demand products are the reasons for the growth of the market. For instance, some of the largest print-on-demand companies like Printful, Inc., Printify, Inc., and Zazzle Inc. are headquartered in U.S. Companies based outside North America like Norway-based Gelato, and Australia-based Redbubble Ltd. also has fulfillment centers in the region.
Asia Pacific is expected to register the highest CAGR of 27.9% over the forecast period. The growth can be attributed to the existence of major market players. Growing internet penetration and smartphone adoption along with a large number of online shoppers are the key growth drivers for the regional market. Technological advancements and the presence of several large textile units are expected to contribute to the growth of the regional market.
The market has a fragmented competitive landscape as it features various global and regional market players. Leading industry players are adopting strategies such as partnerships, collaborations, mergers and acquisitions, and agreements to survive the highly competitive environment and enhance their business footprints. Moreover, service providers are spending substantial funds on research and development activities to develop advanced products and integrate new technologies in their offerings to achieve a competitive lead over other market players.
For instance, in September 2019, Prodigi Group acquired London, U.K.-based Kite Tech Ltd, a technology company specializing in print-on-demand products from Canon Europe. The e-commerce software of Kite Tech Ltd. combined with the API platform of Prodigi Group is expected to help the company in increasing sales along with reducing production and inventory management costs. Some prominent players in the global print on demand market include:
Amplifier
Apliiq
CustomCat
Gelato
Gooten
JetPrint Fulfillment
Printed Mint
Printful, Inc.
Printify, Inc.
Printsome
Prodigi Group
Redbubble Group
T-Pop
Teelaunch
VistaPrint
Report Attribute |
Details |
Market size value in 2022 |
USD 6.17 billion |
Revenue forecast in 2030 |
USD 39.40 billion |
Growth Rate |
CAGR of 26.1% from 2022 to 2030 |
Base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD Million and CAGR from 2022 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Platform, software, product, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
Country scope |
U.S.; Canada; U.K.; Germany; France; Italy; Rest of Europe; China; India; Japan; Australia; Rest of Asia Pacific; Brazil; Mexico; Rest of Latin America |
Key companies profiled |
Amplifier; Apliiq; CustomCat; Gelato; Gooten; JetPrint Fulfillment; Printed Mint; Printful, Inc.; Printify, Inc.; Printsome; Prodigi Group; Redbubble Group; T-Pop; Teelaunch; VistaPrint; Zazzle Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global print on demand market report based on platform, software, product, and region:
Platform Outlook (Revenue, USD Million, 2017 - 2030)
Software
Service
Software Outlook (Revenue, USD Million, 2017 - 2030)
Stand-alone
Integrated
Product Outlook (Revenue, USD Million, 2017 - 2030)
Apparel
Home Décor
Drinkware
Accessories
Others
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
U.K.
Germany
France
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
b. The global print on demand market size was estimated at USD 4.91 billion in 2021 and is expected to reach USD 6.17 billion in 2022.
b. The global print on demand market is expected to grow at a compound annual growth rate of 26.1% from 2022 to 2030 to reach USD 39.40 billion by 2030.
b. The apparel segment dominated the global print on demand market with a share of 39.6% in 2021. This is attributable to the companies lowering printing costs by allowing them to track, manage, and operate their entire printer fleet from a single application interface.
b. Some key players operating in the global print on demand market include Vistaprint B.V.; Threadbird LLC; Printful Inc.; CafePress, Inc.; Blue Gecko (U.K.) Ltd., among others.
b. Key factors that are driving the global print on demand market growth include the impact of the entertainment industry as a large number of people, especially movie fanatics, buy apparel with slogans or logos printed on them.
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