The QHD market (Quad High Definition) is expected to witness substantial growth over the forecast period owing to increasing adoption of electronic devices, primarily smart devices with large screen size. Improved display quality in terms of sharpness and color density is expected to drive the global QHD market. Increasing number of smartphone users watching TV, movies and other videos via their handsets is also expected to favorably impact market growth. The technology ensures high performance in tasks that require highly precise image display such as for editing photos or videos, and is also expected to drive the global QHD market over the next few years.
The display has a resolution of 2560x1440 pixels in a 16:9 aspect ratio. The display has four times as many pixels as the 720p HDTV video standard. It is exactly 4 times the width and 3 times the height of VGA, which has the same number of lines as NTSC signals at the SDTV 4:3 aspect ratio. QHD is a resolution standard for high-end monitors, televisions and mobile devices. QHD is a resolution suitable to large-size screens. Evolving consumer demand for enhanced image quality is expected to be a key factor driving market growth. Improved user experience and surge in demand for displays with high resolution is also expected to fuel market demand over the forecast period.
High manufacturing and maintenance costs associated with these display are expected to hinder the QHD market growth. Further, the high amount of heat generated by QHD display also poses a challenge to the market growth. In addition, increased memory and energy consumption coupled with low device battery life is also expected to hamper market growth over the next few years. However, increasing adoption of these displays in television sets, personal desktops, cameras, digital signage and industrial applications are some key factors expected to impel the QHD market growth. QHD offers high resolution displays with high density pixels and an array of colors.
In addition, software implementations running on the CPU are not as energy-efficient as the dedicated hardware implementations, and may pose a challenge to the QHD market growth.
Key participants in the QHD market include Huawei, LG Inc., Oppo, Gionee, Samsung, Vivo, Lenovo, Philips and Xiaomi. A few OEMs including LG, Samsung and Motorola have transitioned from 1080p to quad-HD panels. For example, Samsungs new Galaxy Note handset exhibits a 5.7-inch AMOLED display with a resolution of 2560 by 1440 pixels; Nexus 6, Oppo Find7 and LG G3 also provide a QHD display. Further, several devices such as the Samsung Galaxy S4 Mini, HTC Desire 601 and Sony Xperia M2 provide QHD display. However, high-cost of QHD display along with issues pertaining to high power consumption due to overheating may prevent several manufacturers from adopting the QHD display technology.
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