Rainwear Market Size, Share & Trends Analysis Report By Product (Jackets, Pants, Suits), By End-user (Men, Women, Kids), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global rainwear market size was valued at USD 3,864.7 million in 2022 and is expected to register a compound annual growth rate (CAGR) of 5.5% from 2023 to 2030. The market is mainly driven by the growing usage of rainwear as a fashion trend coupled with the rising application of rainwear in the working population across the globe. Particularly among millennials rainwear has become more significant as a fashion statement. Color-blocking street fashion trends are expanding and dominating the market. Furthermore, due to their inventive designs, translucent lace raincoats and water-repellent trench coats are growing in popularity. As a result, the market is anticipated to expand significantly during the coming years. The rainwear sector has been negatively impacted by COVID-19. Sales during the COVID-19 pandemic were drastically reduced as a result of store closures brought on by quarantine and lockdown regulations. Due to social exclusion and stay-at-home policies, the pandemic also affected rainwear manufacturing and offline sales in various infected countries particularly China, and India among others.

Additionally, the epidemic scenario has prompted people to spend more wisely and refrain from making unnecessary purchases. Moreover, the growing demand for a raincoat in the working women population across the globe is further projected to provide many opportunities for market growth. According to the World Bank Data in 2021 female, hold a 39.3% share of the labor force across the globe. Additionally, the rising trend of fashionable rainwear among women and men population further projected to contribute to the growth of the market over the forecast period.

Moreover, growing outdoor recreational activities such as hiking, camping, and running, among others across the globe further create the demand for rainwear over the forecast period. According to the 2021 Outdoor Participation Trends report, in 2020, 53% of Americans aged 6 and over engaged in outdoor recreation at least once, the highest participation rate ever. In 2020, 160.7 million Americans ages 6 and over participated in at least one outdoor activity. Around 7.1 million more Americans engaged in outdoor recreation in 2020 than they did in 2019.

In Europe, according to the ISPO study on outdoor consumers in 2021, around 81% of Europeans participated outdoor activities in 2020. The top participation outdoor activity was hiking, followed by running, cycling, trekking, and mountaineering. Furthermore, according to the ISPO report, from a large range of outdoor activities, hiking and running were the most popular activities (39% and 33% of all respondents in each case), followed by cycling tours in Europe in 2020  

Product Insights

Among products, the jackets segment led the market and accounted for a 52.8% share of the global revenue in 2022. The market is mainly driven due to the significant demand for jackets among working professionals, athletes, youngsters, and bikers. The demand for rain jackets is rising as a result of improvements in product design and availability. Furthermore, a significant factor propelling the industry is the rising demand for rain jackets and coats among the working-class population across the globe.   

The suits segment is anticipated to be the fastest-growing segment with a CAGR of 17.8% from 2023 to 2030. The growing demand for rain suits among bikers, working professionals, and others further contribute to the market growth. Some of the elements that will encourage bikers to use it in the near future include affordability and convenience. it is anticipated that the rising trend of engaging in outdoor activities would accelerate the expansion of the rain suit segment. The other two key elements that are projected to open up potential opportunities for this market segment during the projection period are flexibility and affordability.

End-user Insights

Among end-users, the men segment led the market and accounted for a 44.2% share of the global revenue in 2022. The market is mainly driven due to the significant number of men population participating in recreational activities and the high number of men working professionals using rainwear across the globe. Moreover, the availability of various product designs and categories in the main rainwear segment further contributed to the largest market share. 

The women segment is anticipated to be the fastest-growing segment with a CAGR of 5.7% from 2023 to 2030. The growing demand for rain suits among women working professionals coupled with the increasing fashion trend of rainwear among women population is one of the major factors contributing to the growth of the market. Moreover, the kids segment is projected to grow significantly over the forecast period owing to the growing product launches by the manufacturers in the kids segment. 

Distribution Channel Insights

Offline distribution channels dominated the market and accounted for a 65.7% share of the global revenue in 2022. Stores with multiple brands and styles of rainwear are among the most well-liked distribution methods. Before making a purchase, consumers at these establishments can select from a wide range of brands. Supermarkets usually offer discounts and other such benefits to attract consumers and increase product sales. They act as distribution centers for parent companies and offer a large number of brands in one place. Thus, with the presence of a diverse product range and ease of convenience, offline distribution held the largest market share.   

The online distribution channel is expected to witness the fastest growth over the forecast period. The rising popularity of e-commerce channels is likely to lead to considerable growth prospects for the market owing to a wider distribution network and greater product availability. Moreover, the manufacturers of rainwear are collaborating with e-commerce companies to sell their products on online channels that further provide significant growth opportunities for segmental growth in the near future.

Regional Insights

Asia Pacific dominated the market for rainwear and accounted for a 39.4% share of the global revenue in 2022. The presence of a large working population in China and India further supported the market growth in the region. Moreover, the growing participation in outdoor activities further creates the demand for rainwear in the region. According to the Emerging Sports Participation Trends Report of 2021 by Sports Australia, 62.1% of Australians between 15 years and 55 years participated in outdoor sports in 2020. The top participation outdoor activities in Australia reported being walking, running, and jogging, followed by cycling, fishing, and mountain biking.

North America is projected to expand at a CAGR of 5.6% over the forecast period. The market is mainly driven owing to the growing demand for rainwear in various outdoor creativities such as hiking, motor biking, running, and others. The Outdoor Foundation commissioned the 2021 Outdoor Participation Trends Report, which revealed the highest participation rate ever by Americans aged 6 and over, who engaged in outdoor recreation at least once in 2020. The report stated that running, jogging, trail running, and hiking are the most popular sports in the U.S., followed by fishing, road biking, and cycling

Key Companies & Market Share Insights

Prominent market players are likely to focus on establishing their businesses across the globe owing to the rapidly expanding customer base. In this respect, key market participants are expected to invest in research & development activities to remain competitive over the forecast period. Some prominent players in the global rainwear market include:

• Patagonia, Inc.

• Columbia Sportswear Company

• The North Face (VF Outdoor LLC)

• Wildcraft India Private Limited

• NZ Seasonalwear Pvt Ltd

• Stutterheim

• Ducktail Rainwear

• Marmot Mountain, LLC

• Arc’teryx(Amer Sports Corporation)

• Outdoor Research

Rainwear Market Report Scope

Global Rainwear Market Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global rainwear market report based on product, end-user, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Jackets

  • Pants

  • Suits

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Men

  • Women

  • Kids

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online  

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa