GVR Report cover Reusable Water Bottle Market Size, Share & Trends Report

Reusable Water Bottle Market Size, Share & Trends Analysis Report By Material Type (Glass, Stainless Steel, Plastic, Silicone), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Feb, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-3-68038-273-0
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2019
  • Number of Pages: 78

Report Overview

The global reusable water bottle market size was valued at USD 8.38 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.0% from 2021 to 2028. The increasing threat of plastic pollution, coupled with the severe environmental consequences of single-use and non-disposable water bottles, is propelling the demand for reusable bottles. Consumers across the globe are increasingly opting for reusable water bottles in workplaces, colleges, schools, and homes owing to a shift in preference toward a healthier lifestyle. These reusable bottles decrease landfills, which is the main cause of groundwater as well as underground water pollution. Moreover, growing awareness regarding the harmful environmental effects of non-disposable and single-use plastic bottles, coupled with the significant increase in plastic waste in oceans and landfills, is promoting the use of reusable water bottles.

U.S. reusable water bottle market size, by material type, 2016 - 2028 (USD Billion)

Reusable plastic water bottles are the most widely accepted alternative for their counterparts made from single-use plastic. Manufacturers are increasingly offering these materials with a BPA-free tag. BPA stands for Bisphenol A, a chemical compound that can cause cancer. Furthermore, there is an increasing shift in consumer preference towards glass and stainless steel water bottles owing to their health benefits. Glass bottles are primarily contamination-free even after several washes as the material doesn’t degrade even after extensive use.

The growing consumption of single-use water bottles leads to these bottles ending up getting dumped in a garbage pit. As per the Container Recycling Institute, every day more than 60 million plastic bottles are thrown away in the U.S. alone. Only a few of them reach the recycling center and millions are littered on streets, waterways, and public places. This, in turn, is not only polluting the environment but also threatening our aquatic animals.

Many consumers prefer durable bottles that are of good quality and would last longer, hence not adversely affecting the health of the person. Metallic bottles are mostly preferred among consumers owing to their sturdy look and associated health benefits. Copper bottles are considered the most favored metal bottles in this product segment. Drinking from copper bottles keeps the digestive system healthy and active. It flushes out the stomach and digestive tract and helps detox the liver and kidneys.

Material Type Insights

In terms of value, plastic dominated the market with a share of 35.7% in 2020. This is attributed to the low cost of manufacturing by producers. The greater life expectancy of the plastic reusable water bottles has increased consumers’ interest in the consumption of reusable water bottles, which is supporting the growth of the segment. As per the blogs published by Mathematics for Sustainability, purchasing a reusable bottle costing USD 20 can save up to USD 6,180 when compared to buying disposable plastic bottles, after using them for five years, which is considered to be the bare minimum life expectancy of plastic-based reusable water bottles.

Reusable plastic bottles offer an advantage over traditional plastic bottles. Moreover, as per the blogs published by Mathematics for Sustainability: Fall 2017, in the U.S., 42.6 million plastic bottles are purchased in a year, which sums up to USD 11.8 million of the average spending of Americans on these bottles. Thus, reusable plastic bottles are a much convenient and environment-friendly solution that is gaining traction in the market.

Distribution Channel insights

Supermarkets and hypermarkets dominated the market with a share of 38.4% in 2020. The availability of a large variety of products under one roof and influential layout motivate consumers to purchase products from these stores. In addition, the availability of a store associate helping consumers in choosing the right products and instant buying of the product rather than waiting for its delivery as in the case of online purchasing are the major motivating factors for consumers to choose this sales channel.

Global reusable water bottle market share, by distribution channel, 2020 (%)

The online segment is expected to expand at the fastest CAGR of 4.9% over the forecast period. The rise in the penetration of e-commerce and smart devices, easy payment options, and discounts are the factors contributing to the growth of this segment. Moreover, the option of personalized prints on the bottle and easy comparison of a variety of products online are driving the segment. Increasing preference for online shopping is driving the manufacturers to offer their products through online channels to reach out to the vast consumer base.

Regional Insights

Asia Pacific dominated the market with a share of 39.2% in 2020. This is attributed to the large population, the use of reusable water bottles, and the low cost of manufacturing in countries like India and China. The share is expected to remain significant in the future years due to the development in the economies and increase in disposable income.

Urbanization and change in lifestyle are other factors that are contributing to market growth across the world. People are moving toward a healthy lifestyle and are thinking of a sustainable environment, thus preferring reusable water bottles against the ordinary disposable ones. Moreover, initiatives taken across the world to save marine life from the harmful plastic that is disposed of in the oceans are driving the market.

Key Companies & Market Share Insights

Companies are focusing on strategic initiatives, such as collaborations, new product development, and attractive designs, to gain a competitive advantage over other players. They are coming up with new designs and an option for customization to increase their sales. For modern consumers, carrying a good looking bottle is a symbol of status. This is encouraging the companies to go for collaborations and launch high-end bottles. For instance, S’well and Swarovski together launched a bottle with over 6,000 crystals and a premium price. Some prominent players in the global reusable water bottle market include:

  • Tupperware Brands Corporation

  • SIGG Switzerland AG, GmbH


  • Nalge Nunc International Corp.

  • Klean Kanteen Inc.

Reusable Water Bottle Market Report Scope 

Report Attribute


Market size value in 2021

USD 8.38 billion

Revenue forecast in 2028

USD 11.51 billion

Growth Rate

CAGR of 4.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Material type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; China; India

Key companies profiled

Tupperware Brands Corporation; SIGG Switzerland AG, GmbH; CAMELBAK PRODUCTS LLC; Nalge Nunc International Corp.; Klean Kanteen Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global reusable water bottle market report on the basis of material type, distribution channel, and region:

  • Material Type Outlook (Revenue, USD Million, 2016 - 2028)

    • Glass

    • Stainless Steel

    • Plastic

    • Silicone

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Specialty Stores

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • India

      • China

    • Central & South America

    • Middle East & Africa

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