Reusable Water Bottle Market Size, Share & Trends Analysis Report By Material Type (Glass, Stainless Steel, Plastic, Silicon), By Distribution Channel (Specialty Stores, Convenience Stores), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global reusable water bottle market size was valued at USD 8.92 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.4% from 2023 to 2030. Growing awareness regarding the environmental hazard has motivated people to take on the responsibility of reducing their contribution to the plastic problem. As a result, a large part of the consumer across the globe have been ditching the single-use plastic bottle for good and replacing it with a reusable water bottle. Moreover, the COVID-19 home isolation guidelines have, nevertheless, spurred the demand for various kitchen products, including reusable bottles. According to a blog post by Klarna, millennials and Generation X used a large portion of their income on home and garden products during the lockdown. These items included drinkware, kitchenware, as well as other household products.

Reusable water bottles are becoming more and more popular among consumers everywhere, especially in homes, offices, and schools. These reusable bottles lessen the amount of plastic that ends up in landfills, which is what mostly contaminates groundwater. Also, the usage of reusable water bottles is being encouraged by rising awareness of the negative environmental effects of non-disposable and single-use plastic bottles as well as a major rise in the amount of plastic garbage in seas and landfills.

Also, governments around the world are taking steps to discourage the use of single-use plastic water bottles and encourage the use of reusable bottles made of glass, metal, and other environmentally benign and secure materials. For instance, the prohibition on single-use plastic water bottles in Australia, Canada, the United States, and some Indian states has created new growth opportunities for reusable bottles.

Also, a high propensity for picnics and outdoor recreation in city parks, local green spaces, and public trails suggests promising growth potential for reusable bottles of all kinds. For instance, the 2021 Maru Voice Canada poll found that 52% of Canadians are more likely to participate in outdoor leisure activities more frequently.

Material Type Insights

The plastic material type segment dominated the market with a revenue share of around 36.1% in 2022. This is attributed to the low cost of manufacturing by producers. The greater life expectancy of the plastic reusable water bottles has increased consumers’ interest in the consumption of reusable water bottles, which is supporting the growth of the segment. Over conventional plastic bottles, reusable bottles have a benefit. Moreover, over a million plastic bottles are bought in the United States every minute, according to the blog written by Earth Day organizers in 2021.

The stainless steel segment of the reusable water bottle market is anticipated to have one of the highest CAGR of 4.6% over the forecast period 2023 - 2030. Stainless steel coated with copper is being widely preferred among consumers owing to the numerous health benefits associated with copper. Stainless steel and copper lined vacuum wood bottles are some of the latest trends in the product category.

Distribution Channel Insights

The supermarkets and hypermarket dominated the market with a revenue share of 38.4% in 2022. Rising popularity of this channel for shopping among consumers owing to large variety of product availability under one roof and influential layout motivates consumers to purchase products from these stores.

Online distribution channel of the reusable water bottle market is estimated to expand with a CAGR of 5.1% over the forecast period of 2023 - 2030. Increased e-commerce and smart device adoption, together with simple payment methods and promotional offers, are driving this market's expansion. Several producers use this route of distribution due to the simplicity of selling reusable bottles through custom logo printing. Manufacturers are offering their products through online channels due to consumers' growing demand for online purchasing in order to access a larger consumer base. 

Regional Insights

Asia Pacific dominated the reusable water bottle market with a revenue share of 39.6% in 2022. Realizing the dangers of plastic water bottles, the government is actively pushing bottle makers to use eco-friendly and sustainable materials, a trend that is likely to drive consumers to actively use reusable water bottles. This initiative is likely to propel the growth of reusable water bottle in the region.

North America is anticipated to have one of the highest CAGR of 4.5% over the forecast period of 2023 - 2030. Urbanization and change in lifestyle are the factors that are contributing to market growth across the world. People are moving toward a healthy lifestyle and are thinking of a sustainable environment, thus preferring reusable water bottles against the ordinary disposable ones. Moreover, initiatives taken across the world to save marine life from the harmful plastic that is disposed of in the oceans are driving the market.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus towards growing trend of reusable water bottle. Players in the market are diversifying the service offering in order to maintain market share.

• In February 2021, Hydaway launched a new version of its collapsible bottle that fits in the pocket. It is available in two sizes of 25 ounces and 17 ounces and features a standard cap lid and a useful spout lid. The bottle is made from BPA-free plastic and silicone.

• In August 2020, Nalgene launched a new line of reusable water bottles under the brand name Nalgene Sustain. The water bottles are made of 50% recycled content and waste plastic.

Some of the prominent players in the global reusable water bottle market include:

• Tupperware Brands Corporation

• SIGG Switzerland AG, GmbH

• CamelBak Products, LLC

• Klean Kanteen

• Contigo

• Aquasana Inc.

• Hydaway

• Nalgene

• S’well

Reusable Water Bottle Market Report Scope

Global Reusable Water Bottle Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global reusable water bottle market report on the basis of material type, distribution channel and region:

• Material Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Glass

  • Stainless Steel

  • Plastic

  • Silicon

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Specialty Stores

  • Convenience Stores

  • Supermarkets & Hypermarkets

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa