GVR Report cover Reusable Water Bottle Market Size, Share & Trends Report

Reusable Water Bottle Market Size, Share & Trends Analysis Report By Material Type (Glass, Plastic, Stainless Steel), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-3-68038-273-0
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global reusable water bottle market size was valued at USD 8.64 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.3% from 2022 to 2030. The growing awareness regarding the environmental hazard has motivated people to take on the responsibility of reducing their contribution to the plastic problem. As a result, a large number of consumers across the globe have been replacing single-use plastic bottles with reusable water bottles. Moreover, the COVID-19 home isolation guidelines have, nevertheless, spurred the demand for various kitchen products, including reusable bottles. According to a blog post by Klarna, millennials and Generation X used a large portion of their income on home and garden products during the lockdown.

U.S. reusable water bottle market size, by material type, 2020 - 2030 (USD Billion)

These items included drinkware, kitchenware, as well as other household products. Consumers across the globe are increasingly opting for reusable water bottles at workplaces, colleges, schools, and homes. These reusable bottles reduce the plastic burden on landfills, the main cause of groundwater pollution. Moreover, growing awareness regarding the harmful environmental effects of non-disposable and single-use plastic bottles, as well as a significant increase in plastic waste in oceans and landfills, is promoting the use of reusable water bottles. Moreover, governments of various countries are taking initiatives to ban single-use plastic bottles and instead promote reusable ones made of glass, metals, and other eco-friendly materials that are safe to use.

For instance, Australia, Canada, the U.S., and some states of India have banned single-use plastic water bottles, thereby opening up new growth avenues for reusable bottles. In addition, the high inclination of people towards outdoor activities and picnics in open spaces, neighborhood parks, and public trails also indicates strong growth prospects for reusable bottles of all kinds. For instance, according to the 2021 Maru Voice Canada survey, around 52% of Canadians are more likely to increase their frequency of participation in outdoor recreational activities.

Material Type Insights

In terms of revenue, the plastic material type segment dominated the market with a revenue share of more than 35.5% in 2021. This is attributed to the low cost of manufacturing by producers. The greater life expectancy of plastic reusable water bottles has increased consumers’ interest in the consumption of reusable water bottles, which is supporting the growth of the segment. As per the blogs published by Mathematics for Sustainability, purchasing a reusable bottle costing USD 20 can save up to USD 6,180 when compared to buying disposable plastic bottles, after using them for five years, which is considered to be the bare minimum life expectancy of plastic-based reusable water bottles.

Reusable plastic bottles offer an advantage over traditional plastic bottles. Moreover, as per the blog published by Earth Day organizers in 2021, over one million plastic bottles are purchased in the U.S. every minute. Moreover, around 50 billion water bottles are sold in the U.S. every 12 months, whereas, 7.7 billion plastic water bottles are sold in the U.K. every 12 months. The figures sum up to 300 million tons of plastic waste produced every year around the world, and 8 million tons of plastic in the world’s oceans every 12 months. Thus, reusable plastic bottles are a much more convenient and eco-friendly solution.

Distribution Channel Insights

In terms of revenue, supermarkets and hypermarkets dominated the market with the largest revenue share of more than 38.00% in 2021. The rising popularity of this channel for shopping among consumers owing to the availability of a large variety of products under one roof drives the segment. Moreover, influential layout motivates consumers to purchase products from these stores. In addition, the availability of a store associate helping consumers in choosing the right products, as well as instant buying of the product rather than waiting for its delivery as in the case of online purchasing, is also a major motivating factor for consumers to choose this channel of sales. The online distribution channel segment is estimated to grow at a steady CAGR over the forecast period.

Global reusable water bottle market share, by distribution channel, 2021 (%)

The rise in penetration of e-commerce and smart devices, with easy payment options, and discount offers are the factors contributing to the growth of this segment. As per Executing Shopper Insights 2020 blog, in 2018, Amazon witnessed the highest sales of reusable water bottles with 14.9% of purchases being made from this channel in the U.K. While, 13.6% of consumers purchased from Tesco and 8.8% from ASDA in the same country. In addition, the outbreak of COVID-19 has significantly affected the purchasing patterns of consumers. An increasing number of consumers have shown their preference to shop online to avoid any sort of contact at physical retail stores. This trend has fueled product sales through online distribution channels.

Regional Insights

Asia Pacific dominated the global market with a revenue share of more than 39.00% in 2021. Realizing the dangers of plastic water bottles, the government is actively pushing bottle makers to use eco-friendly and sustainable materials, a trend that is likely to drive consumers to actively use reusable water bottles. This initiative is likely to propel the growth of the regional market. Rapid urbanization and change in lifestyle are other factors that are contributing to the market growth. People are moving toward a healthy lifestyle and are thinking of a sustainable environment, thus preferring reusable water bottles against ordinary disposable ones. Moreover, initiatives undertaken across the world to save marine life from the harmful plastic that is disposed of in the oceans are driving the market.

North America is estimated to grow with a steady CAGR over the forecast period due to the rising number of people engaging in various outdoor activities, which drives the product demand as a sustainable replacement to single-use plastic bottles. This trend can be attributed to the high levels of awareness among consumers regarding the detrimental effects of using packed mineral water bottles for outdoor activities. According to the Outdoor Participation Report by the Outdoor Foundation, approximately 150 million Americans indulge in outdoor activities every year, with the participation rate standing at 48%. A population with high household income and the presence of numerous reusable bottle brands also make North America a prominent market.

Key Companies & Market Share Insights

The market is characterized by the presence of a few established players and new entrants. Players are diversifying the service offering to maintain their market share. For instance, in February 2021, Hydaway launched a new version of its collapsible bottle that fits in the pocket. It is available in two sizes of 25 ounces and 17 ounces and features a standard cap lid and a useful spout lid. The bottle is made from BPA-free plastic and silicone. In August 2020, Nalgene launched a new line of reusable water bottles under the brand name Nalgene Sustain. The water bottles are made of 50% recycled content and waste plastic. Some of the key players operating in the global reusable water bottle market include:

  • Tupperware Brands Corp.

  • SIGG Switzerland AG, GmbH

  • CamelBak Products, LLC

  • Klean Kanteen

  • Contigo

  • Aquasana Inc.

  • Hydaway

  • Nalgene

  • S’well

Reusable Water Bottle Market Report Scope

Report Attribute


Market size value in 2022

USD 8.92 billion

Revenue forecast in 2030

USD 12.61 billion

Growth rate

CAGR of 4.3% from 2022 to 2030

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Material type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; India

Key companies profiled

Tupperware Brands Corporation; SIGG Switzerland AG, GmbH; CamelBak Products, LLC; Klean Kanteen; Contigo; Aquasana Inc.; Hydaway; Nalgene; S’well

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global reusable water bottle market report on the basis of material type, distribution channel, and region:

  • Material Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Glass

    • Stainless Steel

    • Plastic

    • Silicon

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Specialty Stores

    • Convenience Stores

    • Supermarkets & Hypermarkets

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

    • Middle East & Africa

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