Rhytidectomy Market Size, Share & Trends Analysis Report By Type (Full Facelift, Mini Facelift), By Age Group (30 - 39, 40 - 54), By Gender (Female, Male) By End-use (Hospital, Clinics, Others), By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global rhytidectomy market size was valued at USD 2.63 billion in 2022 and is anticipated to expand at a CAGR of 9.3% in the forecast period from 2023 to 2030. The growth is attributed to the increasing awareness regarding the benefits associated with rhytidectomy procedures coupled with an increased affordability due to the rising per capita income. Moreover, technological advancements have driven the availability of innovative procedures by prominent industry players, thereby fueling the market growth over the forecast period. The increasing awareness among people about aesthetic procedures owing to social factors such as peer pressure, appearance, and fashion is driving the industry growth. The American Society of Plastic Surgeons (ASPS) is contributing towards increasing awareness of aesthetics in the U.S.

The COVID-19 pandemic has severely impacted the sector as all non-essential medical services were restricted. For instance, in March 2020, as per National Center for Biotechnology Information, all non-essential and elective services at public and private healthcare facilities were discontinued. However, in the post-pandemic era the sector witnessed steady growth in 2021, owing to a significant decrease in restrictions. According to a report by Aesthetic Plastic Surgery National Data Bank, facelift procedure increased by 30,673 in 2021.

Type Insights

Based on type, the market is segmented into full facelift and mini-facelift. The full facelift segment held the largest market share of over 75% in 2022, owing to its rising adoption by the geriatric population. According to a study published by NCBI, the elderly population is opting for facial rejuvenation techniques such as secondary and tertiary rhytidectomy to treat complications from previous procedures and natural aging. Furthermore, the rising geriatric population is expected to fuel the demand for this segment over the forecast period.

The mini-facelift segment is anticipated to grow at the fastest CAGR of 9.9% during the forecast period. The segment growth is attributed to its short recovery time, effectiveness, and cost-effectiveness nature. The time required for a mini-facelift procedure is around 2 hours and the effectiveness of the procedure last for approximately 10 years which has made it a preferred choice among the younger audience.

Age Group Insights

Based on age group, the market is segmented into 30 - 39 Years, 40 - 54 Years, 55 - 69 Years, and 70 years & above. The 55 - 69 years segment held the largest market share of around 60% in 2022 owing to facial aging being more common in the group. The growth in this segment is attributed to the rising spending power and increasing desire to have a youthful appearance. According to the Plastic Surgery Statistics Report 2020, facelift accounted for 234,374 procedures, of which, 149,970 procedures were performed on the elderly population between ages 55 - 69 years.

The 40 - 54 Years segment is anticipated to expand at a CAGR of 10.5% during the forecast period from 2022 to 2030. The segment growth is attributed to its wide application of facelift procedures in facial aging, facial contour, and volume loss. According to the Plastic Surgery Statistics Report 2020, 49,246 procedures were performed on patient falling under the age group of 40 - 54 years.

Gender Insights

Based on gender, the market is segmented into females and males. The female segment dominated the market in terms of the revenue share of around 80% in 2022 and is expected to grow at the fastest CAGR of 9.4% during the forecast period. This is attributed to the rising awareness about the benefits associated with rhytidectomy among the female population.

According to the International Society of Aesthetic Plastic Surgery, the total number of female facelift procedures were 216,350. Furthermore, the rising per capita income of the female population coupled with an increasing desire to look good has increased the demand for facelift procedures in this segment.

End-use Insights

Based on end-use, the market is segmented into hospitals, clinics, and others. The hospital segment dominated the market in terms of revenue share of around 40% in 2022 and is expected to grow at the fastest CAGR of 9.8% during the forecast period. The growth is attributed to the convenience offered by hospitals coupled with the presence of highly skilled healthcare professionals.

Moreover, the availability of cutting-edge medical technology at healthcare facilities such as hospitals is expected to fuel the market growth over the forecast period. According to The Plastic Surgery Statistics Report, the total number of hospitals offering rhytidectomy procedures globally accounted for 43.8%. On the other hand, the clinic's segment and other segment accounts for 32% and 25% respectively.

Regional Insights

North America dominated the market with a revenue share of over 35% owing to the technologically advanced infrastructure, rising per capita expenditure, and adoption of facelift surgeries among various age groups. Moreover, the presence of well-defined reimbursement policies is further propelling the market growth in this region. According to a study conducted by the American Society of Plastic Surgeons, around 76% of the respondents have reported increasing demand for cosmetic procedures in 2022.

Asia Pacific is expected to witness a fastest CAGR of 10.2% over the forecast period owing to a rise in cost-efficiency, advancements in technology. The constant innovation in technology such as augmented reality in a surgical procedure in Japan has contributed to the rising demand for rhytidectomy in the region. According to the International Survey on Aesthetic/Cosmetic Procedures, in April 2022, Japan ranked fourth globally in the number of surgical procedures performed, after the US, Brazil, and Germany, Moreover, in October 2019, Aesthetic Medical International Holdings, a Chinese plastic surgery practice, began trading on the Nasdaq Global Market, demonstrating confidence for the expansion of China's medical aesthetics business.

Key Companies & Market Share Insights

Prominent market players are involved in strategic collaboration with technology providers and product development. Furthermore, they are implementing strategies such as mergers and acquisitions, product and service launches, agreements, and joint ventures to strengthen their position in the market. Some of the key market players operating in the global rhytidectomy market include:

• PPSD

• Plastic Surgery Center

• USA Health

• Plasticrio

• London Bridge Plastic Surgery

• Aset Hospital

• Milada Plastic Surgery Hospital

• Plastic Surgery KC 

Rhytidectomy Market Report Scope

Global Rhytidectomy Market Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global rhytidectomy market report based on type, age group, gender, end-use, and region:

• Type Outlook (USD Million; 2017 - 2030)

  • Full Facelift

  • Mini Facelift

• Age Group Outlook (USD Million; 2017 - 2030)

  • 30 - 39 Years

  • 40 - 54 Years

  • 55 - 69 Years

  • 70 Years and Above

• Gender Outlook (USD Million; 2017 - 2030)

  • Male

  • Female

• End-use Outlook (USD Million; 2017 - 2030)

  • Hospitals

  • Clinics

  • Others

• Regional Outlook (USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait