Rice-based Skincare Products Market Size, Share & Trends Analysis Report By Gender (Male, Female), By Product (Cream & Moisturizers, Cleansers & Toners, Serum, Face Packs/Masks), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Rice-based Skincare Products Market Trends

The global rice-based skincare products market size was estimated at USD 6.46 billion in 2023 and is projected to grow at a CAGR of 7.7% from 2024 to 2030. The increasing demand for rice-based skincare products is a multifaceted phenomenon driven by a combination of consumer preferences for natural and organic ingredients, the proven efficacy of rice in skincare, cultural influences, sustainability concerns, and innovative product offerings. As the beauty industry continues to evolve, it is likely that rice-based products will continue to grow in popularity, appealing to a wide range of consumers seeking effective, natural, and eco-friendly skincare solutions.

Rice has been used in skincare for centuries, particularly in Asian cultures, for its various skin benefits. Rice bran oil, rice water, and rice extracts are known for their anti-aging, anti-inflammatory, and skin-brightening properties. Scientific studies have supported these claims, adding credibility to the traditional uses of rice in skincare. For instance, a study published in the International Journal of Molecular Sciences highlighted the antioxidant properties of rice bran oil, which can protect the skin from oxidative stress and delay the signs of aging. Such proven efficacy drives consumer trust and preference for rice-based skincare products.

The skincare industry is known for its innovation, and rice-based products are no exception. Advances in extraction and formulation technologies have enabled brands to harness the maximum potential of rice ingredients. These innovations have led to a diverse range of rice-based skincare products, including cleansers, toners, moisturizers, masks, and exfoliants. Rice's versatility as an ingredient allows it to be incorporated into various formulations, catering to different skin types and concerns.

The anti-aging skincare market is one of the fastest-growing segments in the beauty industry. With an aging global population, there is a rising demand for products that can help maintain youthful skin. Rice-based products, with their antioxidant and anti-inflammatory properties, are well-positioned to cater to this demand. Ingredients like gamma-oryzanol and ferulic acid, which are found in rice, have been shown to reduce signs of aging, making rice-based products particularly appealing to older consumers looking for natural anti-aging solutions.

Ongoing advancements in product formulations and delivery systems have significantly expanded the market. Manufacturers are continuously introducing innovative products featuring advanced formulations and technologies to cater to the changing preferences and demands of consumers. A notable example is the brand Tatcha, which has gained a strong following with its rice-based products. Their best-selling The Rice Polish is a gentle exfoliant that uses rice bran and papaya enzymes to smooth and soften the skin. This product exemplifies how rice can be incorporated into innovative formulations that appeal to consumers seeking luxurious and effective skincare solutions.

Gender Insights

Based on gender, the female segment led the market with the largest revenue share of 73.09% in the 2023. The demand for rice-based skincare products among females is driven by the ingredient's long-standing reputation for its gentle and effective benefits, including brightening, moisturizing, and anti-aging properties. Rich in antioxidants, vitamins, and minerals, rice-based products help to improve skin texture, reduce hyperpigmentation, and enhance overall skin radiance. The trend towards natural and organic skincare further fuels this demand, as consumers increasingly seek out products with simple, clean ingredients that are perceived as safer and more sustainable. In addition, the influence of traditional beauty practices from East Asia, where rice has been used in skincare for centuries, has contributed to the global popularity and trust in rice-based skincare solutions.

The male segment is projected to grow at the fastest CAGR of 8.1% from 2024 to 2030. Rice-based products are known for their natural exfoliating properties, rich antioxidants, and soothing effects, which appeal to men seeking effective yet gentle skincare solutions. In addition, the rise of gender-neutral and inclusive beauty trends has encouraged men to explore skincare routines previously dominated by women. The perceived simplicity and efficacy of rice-based ingredients, combined with increasing media and influencer endorsements highlighting their benefits, further drive interest and adoption among male consumers who are becoming more proactive about their skincare. 

Product Insights

The cream & moisturizers segment led the market with the largest revenue share of 38.11% in 2023. Rice-based creams & moisturizers are valued for their ability to deeply hydrate the skin and strengthen its natural barrier. This is essential for maintaining skin health and resilience against environmental stressors. Modern formulations often combine rice with other beneficial ingredients like hyaluronic acid, ceramides, and peptides. This results in multifunctional products that not only hydrate but also address specific concerns such as fine lines, dullness, and uneven texture.

The rice-based face packs/mask segment is projected to grow at the fastest CAGR of 8.7% from 2024 to 2030. The natural exfoliating properties of rice help in removing dead skin cells, resulting in smoother and more even-toned skin. The global popularity of Asian beauty practices, where rice-based masks are integral, has also influenced this trend. Furthermore, the versatility of rice allows for various mask formulations tailored to specific skin concerns, such as hydration, brightening, and anti-aging effects. The visible results achieved with regular use of rice-based masks contribute to their growing popularity among skincare enthusiasts. 

Distribution Channel Insights

Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 37.28% in 2023. The extensive product variety available in these large retail formats allows consumers to easily find and choose from a wide range of rice-based skincare products, from beauty to personal care products. Moreover, the convenience and one-stop-shopping experience that hypermarkets and supermarkets provide attract busy consumers who prefer to buy all their personal care products in one place is expected to drive the market growth.

The online segment is estimated to grow at the fastest CAGR of 8.6% from 2024 to 2030. Online shopping allows consumers to easily access a diverse range of rice-based skincare products from various brands, often with detailed product information, reviews, and comparisons that help in informed decision-making. The ability to shop from home, coupled with the availability of exclusive online offers and promotions, enhances the appeal of purchasing these products online. In addition, the growth of digital marketing and social media influencers who promote the benefits of rice-based skincare contributes to increased online visibility and consumer interest.

Regional Insights

North America dominated the rice-based skincare products market with the revenue share of 25.47% in 2023. This growth is driven by increasing consumer preference for clean, sustainable beauty options that align with eco-conscious values. Influenced by the global popularity of Asian beauty trends, which emphasize the effectiveness of rice in skincare, North American consumers are increasingly adopting these products.

U.S. Rice-based Skincare Products Market Trends

The rice-based skincare products market in the U.S. is expected to grow at the fastest CAGR of 7.5% from 2024 to 2030. Innovative product developments tailored to address specific skin concerns and preferences further drive market expansion. Increased accessibility through e-commerce platforms and social media influence also contribute to the growing visibility and demand for rice-based skincare products across the U.S.

Europe Rice-based Skincare Products Market Trends

The rice-based skincare products market in Europe is projected to grow at the fastest CAGR of 6.9% from 2024 to 2030. European consumers are increasingly embracing skincare routines that prioritize effectiveness and simplicity, making rice-based products appealing for their natural and straightforward benefits. Moreover, the shift towards sustainable and eco-friendly beauty choices resonates with European consumers, with rice-based products often offering renewable and environmentally conscious alternatives. As awareness grows and positive testimonials spread, rice-based skincare products are gaining traction among European males seeking effective, natural, and culturally inspired skincare solutions.

Asia Pacific Rice-based Skincare Products Market Trends

The rice-based skincare products market in Asia Pacific accounted for a revenue share of 38% in 2023. Rice has long been revered in Asian cultures for its skincare benefits, influencing a deep-rooted trust and preference for these products. For example, brands like Innisfree from South Korea offer popular rice-based products such as their Jeju Cherry Blossom Jelly Cream, known for its hydrating and brightening properties. In addition, the rise of Asian beauty trends, such as K-beauty and J-beauty, which advocate for natural ingredients like rice, has propelled the adoption of rice-based skincare across the region. Moreover, the diversity of climates and skin types in the Asia Pacific allows for versatile formulations that cater to specific regional needs, from tropical humidity to dry winters. 

Key Rice-based Skincare Products Company Insights

The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets. 

Recent Developments

• In May 2024, Mamaearth, known for its commitment to toxin-free and natural personal care products, recently launched a digital campaign showcasing the appeal of achieving 'glass skin' through its new product, the Mamaearth Rice Facewash. 

Rice-based Skincare Products Market Report Scope

Global Rice-based Skincare Products Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global rice-based skincare products market report based on gender, product, distribution channel, and region:

• Gender Outlook (Revenue, USD Billion; 2018 - 2030)

  • Male

  • Female

• Product Outlook (Revenue, USD Billion; 2018 - 2030)

  • Cream & Moisturizers

  • Cleansers & Toners

  • Serum

  • Face Packs/Masks

  • Others

• Distribution Channel Outlook (Revenue, USD Billion; 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Drugstores/ Pharmacies

  • Health & Beauty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Billion; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa