Rice Noodles Market Size, Share & Trends Analysis Report By Product (Vermicelli Rice, Rice Stick, Wide Rice), By Cooking Method (Instant, Conventional), By Distribution Channel, By Application (Household, Restaurant), By Region, And Segment Forecasts, 2025 - 2030

Rice Noodles Market Size & Trends

The global rice noodles market size was valued at USD 6.36 billion in 2024 and is expected to grow at a CAGR of 8.7% from 2025 to 2030. The growth of this market is primarily driven by the aspects such as growing demand for products rooted in Asian culinary, increasing availability of multiple offerings aligned with changing consumer demands and launch of numerous ready-to-cook products by key market participants.

The versatility offered by rice noodles enables consumers to incorporate a variety of ingredients, spices, sauces, oils, and other items to improve the taste and texture of servings. Key players operating in the ready-to-cook food products industry offer rice noodles with numerous varieties of ingredients, organic and gluten-free versions, and different cuisine characters. For instance, in September 2024, Lotus Foods Inc. launched Organic Pad Thai Rice Noodles, made from special long-grain rice and primarily sourced from the Northern region of Thailand. In March 2025, Lotus Foods Inc. announced the launch of Organic Wide White Rice Ramen noodles, characterized by only one ingredient formulation: organic white rice.

Changing lifestyles, extended work hours followed by travel time, increasing concerns regarding the quality and hygiene of ready-to-eat foods offered by vendors in multiple cities, and growing inclination towards home cooking also significantly influence the increasing demand for the rice noodles market. Individuals and families prefer using ready-to-cook rice noodles offered by multiple consumer goods brands in convenient packaging and numerous varieties.

Rice noodles are innately gluten-free and offer healthier food options for numerous consumers seeking alternatives for yellow egg noodles, wheat-based noodles, and other versions. In addition, rice noodles are extensively preferred by consumers who are affectionate for Southeast and East Asian culinary servings. The increasing incorporation of dishes and servings based on rice noodles by eateries and restaurants that serve Burmese, Cambodian, Indonesian, Filipino, Malaysian, Lao, Vietnamese, Japanese, Thai, and other Asian cuisines is expected to result in growing demand for commercial buyers.

Product Insights

Rice stick noodles dominated the market with the largest revenue share of 41.8% in 2024. Consumers prefer stick noodles for texture, neutral taste offering, and versatility. Stick noodles are often included in stir-fries, salads, soups, and more recipes. Consumers prefer a flat structure and thicker texture to vermicelli. These noodles are used for preparing numerous dishes, including Ka Teu, char kway teow, Mohinga, Pancit Bihon, Bihun, Khao Poon, Asam Laksa, Khao Soi, and Bánh cuán. Products made from brown rice are also available and considered very healthy. These products contain rice bran and germ, making the noodles nutrient-rich.

The vermicelli rice noodles segment is expected to grow at the fastest CAGR over the forecast period. The delicate texture of vermicelli allows for quick cooking, making it ideal for multiple dishes. Rice-based vermicelli is a key ingredient in numerous global cuisines, including Sevai, Upma, Paayasaam, Idiyappam, Pho, Bun Bo Hue, and various soups. Ease of accessibility, rice vermicelli in traditional dishes in different parts of Asia, and multiple brand offerings in the market are expected to add growth opportunities.

Cooking Method Insights

The conventional segment dominated the market with the largest revenue share in 2024. A large customer base currently engaged in traditional cooking methods contributes to the global market's dominance. Traditional cooking methods, associated with multiple conventional dishes, are mainly trusted by households and restaurants offering authentic cuisine-based experiences. Little to no use of preservatives in the products and process, the dried and frozen texture of the products, and the versatility provided by conventional products are expected to add growth to this segment.

The instant rice noodles segment is anticipated to experience the fastest CAGR during the forecast period. Urban consumers, with a background of fast-paced life and specific requirements, mainly drive the growth of this segment. Brands that offer instant noodles also influence the growth of this market through effective distribution strategies. This includes distribution using multiple offline and online channels such as hypermarkets, grocery shops, e-commerce websites, quick-commerce platforms, and others.

Distribution Channel Insights

The hypermarkets & supermarkets segment accounted for the largest revenue share of the global industry in 2024. This is attributed to the focus of multiple brands on enhancing brand visibility by ensuring the effective distribution of various products through hypermarkets and supermarkets by key brands such as Walmart, Amazon, and others. Improved brand visibility attained by key manufacturers, enhanced accessibility enabled by distribution through hypermarkets, and ease of availability are some of the key factors adding to the growth of this segment. In addition, the growing focus of major retail brands on expansion and other strategic initiatives is anticipated to add novel growth opportunities. For instance, in February 2025, Lulu, one of the key companies in the retail industry, announced the opening of its latest store in Dubai. A newly launched Al Satwa store characterized by numerous global retail outlets is part of Lulu’s expansion strategy.

The online segment is projected to experience the fastest CAGR during the forecast period. Growth of this segment is mainly driven by increasing consumer inclination toward buying groceries and related products through online platforms and quick-commerce mobile applications. Improved services such as doorstep delivery, subscription-driven benefits offered by online retailers such as Amazon and others, and convenience associated with online shopping primarily drive the growth of this market.

Application Insights

Restaurants dominated the global rice noodles market with the largest revenue share in 2024. Many restaurants serve a variety of cuisines from various regions. Asian cuisine offerings, one of the popular choices worldwide, are part of the menu for multiple restaurants. Rice noodles enable the presence of a large existing customer base, easy takeout and to-go options, and growing inclusion in various dishes.

The household segment is expected to experience the fastest CAGR over the forecast period. Rice noodles are part of regular meals for multiple consumers across regions. According to the World Instant Noodles Association, in 2023, global demand for instant noodles was recorded as nearly 120,210 million servings. China, Hong Kong, Indonesia, India, Vietnam, and Japan were among the top countries in demand for instant noodles. Ease of availability through effective offline distribution accomplished by key market participants, the convenience offered by the product, and the affordability factor associated with noodles packaged for household use also contribute to growth.

Regional Insights

North America rice noodles industry is expected to grow at the fastest CAGR over the forecast period. An increasing number of Asian restaurants and the rising migration of the Asian population to Canada, the U.S., and Mexico are the major factors contributing to the regional market growth. Instant rice noodles have been gaining significant customer attention in North America. The ease of preparation makes them a feasible diet alternative. Rice noodles complement plant-based, vegan, and vegetarian diets, which are adopted by a large number of consumers in the region.

U.S. Rice Noodles Market Trends

The U.S. rice noodles industry led the North America market with the largest revenue share in 2024. As Asian cuisine becomes more mainstream, dishes such as pho, pad Thai, and stir-fries featuring rice noodles are gaining popularity in the U.S. With the rise of plant-based, vegan, and vegetarian diets, rice noodles offer a versatile option for various meals. They are easily accessible in supermarkets and online, allowing consumers to incorporate them into their diets. Quick preparation makes rice noodles a convenient, healthy choice for busy households.

Europe Rice Noodles Market Trends

Europe rice noodles market held a substantial market share in 2024. As European consumers embrace international flavors, dishes such as pho, pad Thai, and stir-fries with rice noodles are becoming popular at home and in restaurants. The growing presence of Asian communities, restaurants, and supermarkets has made rice noodles more accessible. Quick to cook and versatile, they fit into busy lifestyles, offering convenience for families. Rice noodles can be used in various dishes, catering to traditional and modern European tastes. Additionally, the rising health consciousness among Europeans contributes to the market's expansion, as rice noodles are perceived as a healthier alternative to traditional wheat-based noodles.

Germany dominated the regional rice noodles market with the highest revenue share in 2024. Increasing availability of rice noodle servings and dishes that feature rice noodles in restaurants across Germany to address changing customer demands and a diverse consumer base is primarily contributing to the growth of this market.

Asia Pacific Noodles Market Trends

Asia Pacific rice noodles market dominated the global market with the largest revenue share of 63.4% in 2024. Rice noodles are a staple of Asian cuisine and are used to cook various regional dishes. Popular rice noodle dishes include beef chow fun, nan gyi thohk, Pancit Luglug, Kwetiau goreng, and Khao soi. The involvement of rice noodles in different culinary affiliations across the region, the presence of rice noodles in traditional meals for decades, and the increasing availability of numerous ready-to-cook products in the Asia Pacific are expected to drive growth.

China rice noodles market dominated the Asia Pacific industry with the largest revenue share in 2024. China is a major rice producer, accounting for nearly 27.0% of global rice production in 2024. This has been making rice noodles a natural extension of rice consumption in the form of noodles. Rice noodles, a key food in rice processing, hold significant importance in the catering industry of southern parts of China. These noodles are widely popular in Southeast Asia owing to factors such as convenience, nutritional value, and rich flavor.

Key Rice Noodles Company Insights

Some key rice noodle market companies include Thai President Foods Public Company Limited; NONGSHIM CO., LTD.; Nasoya Foods USA, LLC; TOYO SUISAN KAISHA, LTD.; and others. Innovation, new product launches, and effective distribution through multiple channels are some of the key strategies embraced by the major market participants.

• Thai President Foods Public Company Limited manufactures and distributes food products. It specializes in instant noodles, snacks, and beverages. The company is best known for its Mama brand of instant noodles, which is highly popular in Thailand and internationally.

• NONGSHIM CO., LTD., through its applauded brands such as Shin Ramyun, offers a wide range of food products. The portfolio features flavored noodles, noodle soup, U-gua, and other snacks.

Recent Developments

• In March 2025, Blue Dragon, one of the Asian food products brands from the UK, announced its entry into the Indian market, appointing Sunbeam Merchantile Ventures as authorized importers and marketers for its products. It plans to embrace innovation to develop products that can align with consumer preferences in India, including taste and texture.

Rice Noodles Market Report Scope

Global Rice Noodles Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global rice noodles market report based on product, cooking method, distribution channel, application, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Vermicelli Rice Noodles

  • Rice Stick Noodles

  • Wide Rice Noodles

  • Others

• Cooking Method Outlook (Revenue, USD Million, 2018 - 2030)

  • Instant

  • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Online

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Household

  • Restaurant

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • South Africa

    • UAE