The growing preference for hand‐rolled or handmade cigarettes as they are comparatively inexpensive compared to factory-made (FM) cigarettes has been driving the demand for roll-your-own (RYO) tobacco products across the world. Handmade cigarettes are generally subject to less regulatory compliance. As a result, these products are gaining popularity among financially stressed young consumers and lower annual income groups. However, some studies have found that RYO tobacco product consumption has been increasing in developed countries over the years.
Furthermore, many handmade cigarette smokers believe that RYO tobacco products are less harmful than FM cigarettes. This trend has also boosted the growth of the market. The popularity of tobacco products such as cigarettes, cigars, and cigarillos in the U.S. is increasing at a significant rate. For instance, according to the Centers for Disease Control and Prevention (CDC), the use of tobacco and related products among U.S. youth has been rising at a steady rate.
Market players are offering a range of roll-your-own tobacco products with new and exciting flavors, specifically for the youth (customers aged 18–30), men, and women. The introduction of flavors like eucalyptus, mint, berries, fruits, licorice, whiskey, spices, bergamot, cedar, spearmint, wintergreen, menthol, citrus, dry fruit, hay, leather, smoky, and tea are attracting consumers across the globe. Menthol is the most popular flavor in the smoking tobacco industry.
As per the U.S. Food and Drug Administration (FDA), as of 2020, over 19.5 million people in the U.S. smoke menthol cigarettes. Companies are looking to maintain their brand image and gain customer loyalty by upgrading their offerings to customer specifications and by studying consumer behavior patterns. Key players in the market are offering tobacco products in different sizes, flavors, and attractive packaging. These initiatives by manufacturers are propelling the global demand for premium roll-your-own tobacco products.
The market has faced several challenges, including stringent government policies, rising health consciousness, increasing popularity and availability of substitutes, and economic concerns. Europe and the U.S. have a large number of stringent regulations aimed at the sale, consumption, and production of all types of smokeless and smoked tobacco, including roll-your-own tobacco products.
The U.S. passed the Family Smoking Prevention and Tobacco Control Act (“FSPTCA”) in June 2009, which provides the FDA the ability to regulate the manufacture, design, packaging, promotion, advertising, sale, and distribution of tobacco products. These regulations impose various restrictions on the promotion, advertisement, sale, and distribution of tobacco products, including retail.
The Regulatory Framework: The FSPTCA expressly establishes certain restrictions and prohibitions on tobacco businesses and authorizes or requires further FDA action. Under the FSPTCA, the FDA has the authority to:
(1) Regulate the design, manufacture, packaging, advertising, promotion, sale, and distribution of tobacco products
(2) Require disclosures of related information
(3) Enforce the FSPTCA and related regulations.
The FSPTCA went into effect in 2009 for cigarettes, cigarette tobacco, and smokeless tobacco products and in August 2016 for all other tobacco products, including cigars, e-vapor products, pipe tobacco, and oral tobacco-derived nicotine products (“Other Tobacco Products”).
This section will provide insights into the contents included in this roll-your-own tobacco products market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Market drivers and restraints
Key market opportunities prioritized
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance
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