Rosemary Hair Care Products Market Size, Share & Trends Analysis Report By Product (Hair Oil, Hair Serum, Hair Masks), By End-use (Men, Women), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Rosemary Hair Care Products Market Trends

The global rosemary hair care products market size was estimated at USD 980.8 million in 2023 and is expected to grow at a CAGR of 6.5% from 2024 to 2030. The global market is experiencing robust growth driven by rising consumer awareness regarding the benefits of natural and organic products, increasing prevalence of hair loss and thinning, and growing consumer adoption of natural products. Rosemary oil, known for its antioxidant, anti-inflammatory, and antimicrobial properties, is increasingly sought after in various applications, including cosmetics, personal care, and aromatherapy. Consumers are gravitating towards products with natural ingredients, perceiving them as safer and healthier alternatives to synthetic counterparts. This shift in consumer preferences propels the rosemary oil product market, encouraging manufacturers to integrate it into their product lines.

The increasing focus on sustainable and eco-friendly production practices is another vital market driver. Consumers are becoming more environmentally conscious, leading to a demand for sustainably sourced and produced products. Rosemary oil producers are adopting organic farming practices and eco-friendly extraction methods to meet this demand, which helps gain consumer trust and aligns with global sustainability goals. This shift towards sustainable production fosters growth in the market as more consumers and businesses prioritize eco-friendly products.

Key companies in the market are strategically launching diverse product ranges that incorporate a variety of ingredients to enhance efficacy and meet consumer demands. For instance, in January 2024, Nykaa Naturals, a natural beauty brand, diversified its product line by introducing a new hair care range featuring a blend of rosemary and naturally derived niacinamide. This range from Nykaa Naturals includes a shampoo priced at Rs 399 and a hair mask priced at Rs 599. The products are positioned to cater to consumers seeking natural ingredients known for their beneficial properties in hair care.

Over 95% of hair loss in men is attributed to androgenetic alopecia, commonly known as male pattern baldness, according to data published by the American Hair Loss Association. By the age of 35, two-thirds of men in America will experience some visible hair loss; by the age of 50, approximately 85% of men will have significantly thinning hair. Notably, around 25% of men with MPB begin losing hair before age 21.  The prevalence of androgenetic alopecia is expected to significantly boost the demand for rosemary oil in the coming years as consumers increasingly seek natural and effective hair growth solutions. Rosemary oil, known for its potential to stimulate hair growth and improve scalp health, is poised to become a popular choice among those looking to combat hair thinning and loss. This trend will likely drive market growth and innovation in rosemary oil-infused haircare products.

The growth of e-commerce platforms and the digitalization of retail are significantly enhancing the market reach of rosemary hair care products. Online retail channels provide consumers easy access to a wide range of essential oils, including rosemary oil, facilitating informed purchasing decisions through customer reviews and detailed product information. The convenience of online shopping, coupled with the increasing penetration of smartphones and internet connectivity, is driving sales in the market. In addition, digital marketing strategies and social media promotions are playing a crucial role in raising product awareness and attracting a broader consumer base, further bolstering market growth.

Product Insights

The rosemary shampoo and conditioner held a market share of 41.29% in 2023. This segment's growth is driven by the rising consumer preference for natural and herbal ingredients in personal care products and the rising consumer awareness of the potential adverse effects of synthetic chemicals. Rosemary, known for its beneficial properties in promoting hair growth, improving scalp health, and enhancing hair texture, has become a sought-after ingredient in shampoos and conditioners. Advancements in product formulations and marketing strategies are pivotal in driving growth. Manufacturers are capitalizing on the latest extraction technologies to develop innovative product categories that amplify the efficacy and purity of rosemary extracts, ensuring the active compounds retain their potency in hair care applications. For instance, in February 2024, HASK Beauty launched the Tea Tree Oil & Rosemary Scalp Relief Serum. This newly launched product features a quick-drying, fast-absorbing formula designed to balance hydration in both oily and dry scalps. It effectively addresses common scalp issues, such as itchiness, irritation, and flakes, while removing impurities. By promoting a healthier scalp environment, this product fosters optimal conditions for hair growth, aligning with consumer demands for natural and effective hair care solutions.

The demand for rosemary oil is projected to grow at a CAGR of 7.7% from 2024 to 2030. A rising consumer preference for natural and herbal haircare remedies mainly drives the growth. As awareness increases regarding the potential side effects of chemical-laden products, consumers are shifting towards natural alternatives that offer both efficacy and safety. Rosemary hair oil, known for its ability to stimulate hair growth, strengthen hair follicles, and improve scalp health, is becoming a preferred choice among health-conscious consumers. This shift is further supported by a growing body of research highlighting the therapeutic benefits of rosemary oil, enhancing its credibility and appeal in the hair care market.

End-use Insights

In 2023, women's demand for rosemary hair care products accounted for 71.95% of the market share. Women, particularly those seeking to maintain or enhance hair health, are drawn to rosemary for its scientifically recognized benefits. Rosemary oil is known to stimulate hair follicles, promoting hair growth and thickness. This property particularly appeals to women experiencing hair thinning or looking to improve overall hair vitality. In addition, rosemary's natural antimicrobial and antioxidant properties contribute to scalp health, reducing dandruff and other scalp conditions. The growing awareness and appreciation for these therapeutic qualities make rosemary a preferred choice among women seeking holistic approaches to hair care. Moreover, the rise of social media influencers and online beauty communities endorsing natural remedies further amplifies female consumers' demand for rosemary-infused hair care products.

The demand among men is anticipated to grow at a CAGR of 7.5% from 2024 to 2030. The market is fueled by a growing awareness of grooming practices and an increasing emphasis on personal appearance and self-care. Men are increasingly adopting comprehensive hair care routines that include products aimed at improving hair strength and overall scalp health. Rosemary's ability to stimulate circulation in the scalp and promote hair growth appeals to men experiencing hair loss or seeking to maintain healthy hair. The trend towards natural ingredients in personal care products also resonates with male consumers, who appreciate botanical-based solutions like rosemary's efficacy and perceived safety. Furthermore, the convenience of incorporating rosemary-infused shampoos and treatments into daily grooming rituals aligns with the busy lifestyles of modern men. As men become more discerning about their grooming choices, rosemary hair care products stand out for their multifunctional benefits and suitability for diverse hair care needs.

Distribution Channel Insights

The sales through supermarkets and hypermarkets accounted for a share of 34.06% in 2023. The sales are experiencing robust growth through supermarkets and hypermarkets, primarily due to the convenience and wide accessibility these retail channels offer. Consumers appreciate the ability to purchase products during their routine shopping trips, benefiting from these stores' extensive network and reach. The visibility of rosemary hair care products on supermarket and hypermarket shelves enhances brand recognition and trust, encouraging more frequent purchases. Furthermore, key players in the market are expanding their product lines across supermarket and hypermarket chains, thereby enhancing overall sales. For instance, in May 2024, Sky Organics, a renowned leader in natural and certified organic personal care products, launched five new hair care innovations at Walmart.com and Walmart. The new product line includes organic amla & rosemary oil and organic castor oil, among others.The competitive pricing and promotional discounts available in supermarkets and hypermarkets also play a crucial role in driving sales. These retail outlets often provide attractive price points and bulk buying options, making rosemary hair oil more affordable for a broad customer base. Moreover, in-store promotions and loyalty programs further incentivize repeat purchases, contributing significantly to the product's sales growth.

The e-commerce sales channels are projected to grow at a CAGR of 8.2% from 2024 to 2030. The global shift towards e-commerce continues to expand, providing consumers convenient access to products from their homes. This trend significantly benefits rosemary oil sales, enabling broader market reach across diverse geographic regions without the constraints of physical retail presence. The increasing preference for natural and organic products, fueled by health and environmental concerns, further amplifies the demand for rosemary oil. E-commerce platforms respond to this trend by offering a wide array of natural haircare solutions, positioning rosemary oil as a favored choice among consumers seeking sustainable and effective beauty options.

Regional Insights

Rosemary hair care products market in North America held a share of 33.78% of the global revenue in 2023. The regional demand is escalating due to heightened consumer awareness of the benefits associated with natural and organic ingredients in personal care. In the U.S., in particular, there is a significant trend towards clean beauty, with consumers increasingly seeking products free from harmful chemicals and synthetic additives. Incorporating rosemary, known for its therapeutic properties, such as stimulating hair growth and improving scalp health, aligns perfectly with this shift towards natural formulations. In addition, influential marketing campaigns and endorsements from beauty influencers on social media platforms have further amplified the appeal of rosemary-based hair care products, driving robust market growth.

U.S. Rosemary Hair Care Products Market Trends

The rosemary hair care products market in the U.S. is expected to grow at a CAGR of 6.7% from 2024 to 2030. The demand in the U.S. is fueled by the growing prevalence of hair and scalp issues, such as hair thinning and dandruff, which have driven consumers to seek effective natural remedies. The availability of a wide range of rosemary-infused products, including shampoos, conditioners, and treatments, caters to various hair care needs, enhancing consumer choice and satisfaction. The U.S. market is also characterized by a strong focus on product innovation and quality, with manufacturers continually introducing advanced formulations to meet evolving consumer preferences.

Asia Pacific Rosemary Hair Care Products Market Trends

The rosemary hair care products market in Asia Pacific accounted for a revenue share of 24.88% of the global revenue in 2023. The regional market is driven on account of the cultural preferences for herbal and traditional ingredients in personal care regimens. Countries such as China, Japan, and India have long histories of utilizing natural herbs in beauty practices, making rosemary a favorable ingredient. The region’s dynamic beauty market, characterized by high consumer engagement and product experimentation, also fosters growth.

Europe Rosemary Hair Care Products Market Trends

The rosemary hair care products market in Europe is projected to grow at a CAGR of 6.8% from 2024 to 2030. European consumers are highly conscious of environmental impacts and prefer products that align with their ethical values, such as those featuring natural and sustainably sourced ingredients. Furthermore, stringent regulatory standards in Europe ensure the safety and efficacy of hair care products, boosting consumer confidence and trust in rosemary-based formulations. The presence of numerous high-end and artisanal brands in the European market also contributes to the increasing popularity of these products, as these brands emphasize quality and innovation.

Key Rosemary Hair Care Products Company Insights

The competitive landscape of the rosemary hair care products market is characterized by a mix of established brands and emerging players, all vying for market share in a rapidly growing segment. Key industry leaders such as L'Oréal, Procter & Gamble, and Unilever dominate with their extensive distribution networks, strong brand recognition, and continuous product innovation. Simultaneously, niche brands and startups are gaining traction by capitalizing on consumer preferences for natural and organic ingredients, offering unique formulations, and leveraging digital marketing strategies to reach targeted demographics. Intense competition drives companies to invest heavily in R&D, strategic partnerships, and marketing campaigns to differentiate their products and capture a larger share of the burgeoning market.

Recent Developments

• In January 2023, Mielle Organics, a leading manufacturer of rosemary hair oil, entered into a strategic partnership with Procter & Gamble (P&G) to enhance global access to healthy hair products and services for Black women. This collaboration allows Mielle Organics to reach a broader consumer base with textured hair, leveraging P&G's extensive distribution network to deliver superior products and formulas worldwide.

• In December 2023, Dabur India Ltd., the leading natural personal care company, announced a significant innovation in hair care with the launch of Dabur Vatika Rosemary Hair Growth Oil. This new product, enriched with the benefits of rosemary, hibiscus, and coconut, was launched under the Vatika brand. The company designed this product specifically to address and treat various hair-related ailments.

Rosemary Hair Care Products Market Report Scope

Global Rosemary Hair Care Products Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global rosemary hair care products market based on product, end-use, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030­)

  • Shampoo And Conditioner

  • Hair Oil

  • Hair Serum

  • Hair Masks

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets And Hypermarkets

  • Specialty Beauty Stores

  • Pharmacies And Drugstores

  • E-commerce

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa