GVR Report cover Route Optimization Software Market Size, Share & Trends Report

Route Optimization Software Market Size, Share & Trends Analysis Report By Solution, By Deployment (On-premise, Cloud), By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-074-0
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2017 - 2021
  • Industry: Technology

Market Size & Trends

The global route optimization software market size was valued at USD 5.69 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 14.1% from 2023 to 2030. The growth is expected to be propelled by the increasing need for efficient transportation management. As the global population grows and urbanization continues to accelerate, transportation systems face significant challenges in congestion, delays, and inefficiencies. Route optimization software offers a solution to these challenges by providing the shortest and fastest route and thus optimizing delivery timeline, reducing travel time, and improving overall transportation efficiency.

U.S. Route Optimization Software market size and growth rate, 2023 - 2030

Furthermore, rapid technological advancements are also a significant factor boosting the market's growth. The development of new technologies, such as the Internet of Things (IoT), big data analytics, and cloud computing, has enabled real-time insights and analytics. These technologies enable route optimization software to learn from historical data and predict future traffic patterns, road closures, and weather conditions. This allows for more accurate and efficient routing decisions. Additionally, these technological advancements are helping businesses to optimize their transportation operations and reduce costs, making route optimization an increasingly important tool for companies in the logistics and transportation industries.

The growing importance of sustainability also drives the target market. As consumers and businesses become more aware of the environmental impact of transportation, there is increasing demand for transportation solutions that are more sustainable. Route optimization can help companies reduce their carbon footprint by minimizing the distance traveled and optimizing the use of vehicles. For instance, with real-time updates, route optimization software can help companies respond to traffic or weather conditions and adjust routes accordingly. This can help avoid unnecessary idling and fuel consumption.

The route optimization software market is anticipated to be hindered by the reluctance of end-user businesses to invest in new technologies such as route optimization due to the associated costs. However, to overcome this, market players could offer potential customers free trials or demonstrations of their applications. Moreover, key players could also offer flexible pricing models, such as pay-per-use or subscription-based services, allowing businesses to try out the software without committing to a large upfront investment.

Additionally, companies could provide case studies and testimonials from satisfied customers to demonstrate the benefits and ROI of their tools. By addressing such concerns and showcasing the value of their products, companies in the market can encourage businesses to adopt their technology and offer a potential opportunity for market growth.

COVID-19 Impact

The COVID-19 pandemic significantly impacted the route optimization software market, as it has affected the overall transportation industry. The pandemic reduced demand for transportation services, as many businesses had closed down or reduced their operations. This has resulted in a decrease in the need for route optimization software, as fewer vehicles were needed to transport goods and people. However, the pandemic has also led to a surge in e-commerce and home delivery services, which has created new opportunities for the market.

Many businesses shifted their operations online, and consumers increasingly relied on home delivery services for everyday needs. This created a need for efficient route optimization to help companies optimize their delivery route and reduce delivery times. Moreover, the pandemic has highlighted the importance of real-time route optimization and fleet management for businesses. With the pandemic-induced supply chain disruptions and the need for contactless deliveries, businesses need to adapt to changing circumstances quickly. Route optimization tools can help companies make real-time decisions, optimize their routes, and ensure that their deliveries are efficient and on time.

Solution Insights

In terms of solution, the market is segmented into software and services. The software segment dominated with a revenue share of 62.38% in 2022. Dominance can be related to the associated benefits, such as optimizing fleet routing, automating carrier operations, and getting online access to path schedules with real-time delivery status tracking. This solution increases market demand by ensuring correct pickup and delivery, improving driver efficiency and dispatcher productivity, and lowering fuel costs.

The services segment is expected to gain a significant CAGR of 14.3% over the forecast period. The service segment is sub-segmented into consulting, map integration & software deployment, and support & maintenance. The route optimization software is a complex technology that requires expertise to install, configure, and maintain. Many companies prefer to outsource these tasks to specialized service providers who can ensure smooth and efficient software deployment.

As a result, the demand for services such as consulting, training, and support is increasing rapidly. Furthermore, service providers offer businesses the expertise, support, and customization they need to get the most out of their investment in route optimization software.

Deployment Insights

In terms of deployment, the market is segmented into on-premises and cloud. The on-premises segment dominated in 2022 with a revenue share of more than 53.96%. Several businesses prefer premise deployment as it gives them complete control over their software and data. This is particularly important for businesses that handle sensitive data or operate in regulated industries that require strict data privacy and security measures. On-premises deployment also allows businesses to customize the application to their specific needs and integrate it with other business systems more easily.

The cloud segment is anticipated to emerge as the fastest-growing segment, with a CAGR of 14.4% over the forecast period. Cloud-based deployment provides a centralized method for securing sensitive data throughout an enterprise, including a delivery route optimization algorithm. Cloud-deployed software lowers the cost of software upgrades and updates. Furthermore, organizations are increasingly adopting cloud-based deployment because it is simple to implement and offers more scalability than on-premises software at a lower cost. Such factors as mentioned above are fueling the segment growth.

Enterprise Size Insights

In terms of enterprise size, the market is segmented into large enterprises and small & medium-sized enterprise segments. Among these, the large enterprises segment accounted for the largest revenue share of 51.56% in 2022. Large enterprises use route optimization software to streamline operations, reduce costs, and improve customer satisfaction. Furthermore, large enterprises with field service operations, such as utilities, telecommunications, and healthcare providers, use such software to optimize their service schedules. These tools can help them dispatch field technicians to the correct location at the right time while reducing travel time and fuel costs and improving response time.

The SME segment is expected to grow at the fastest CAGR over the forecast period. As these businesses have restricted resources, maximum production, and cost reduction are critical aspects. As a result, these businesses demand cost-effective solutions to assist them in optimizing their business operations. route optimization software assists local companies in managing several delivery stops, which, if not done correctly, can increase expenses and result in delayed deliveries. Additionally, the need to raise revenue, remain competitive, and protect the security of mission-critical data is driving these businesses to implement cutting-edge route optimization software.

Industry Vertical Insights

In terms of industry vertical, the market is segmented into retail & FMCG, on-demand food & grocery delivery, ride-hailing & taxi services, homecare & field services, logistics & transportation, and others. Among these, the on-demand food & grocery delivery segment dominated the market in 2022 with a revenue share of 19.86% and is projected to retain its dominance over the forecast period.

Route optimization tools help on-demand food and grocery companies optimize their delivery time, which is critical in the sector as faster deliveries provide an edge to the companies. The route analytics provided by the route optimization software can help companies ensure that the company can provide faster deliveries as compared to their competitors.

Global Route Optimization Software Market share and size, 2022

The ride-hailing & taxi services segment is expected to grow at a considerable CAGR during the forecast period. Route optimization software help ride-hailing and taxi services companies provide each customer with the fastest and most efficient routes. Estimated time of arrival (ETA) is a key metric in the ride-hailing and taxi service industry, and consumers prefer companies that provide the best ETA. The software helps companies avoid traffic congestion and other delays and helps improve customer satisfaction by providing real-time tracking information to customers.

Regional Insights

North America dominated the overall market in 2022, with a revenue share of 26.98%. The regional growth can be attributed to the presence of prominent route optimization software providers in North America, including ALK Technologies, Caliper, Descartes, ESRI, Google, LLamasoft, Omnitracs, Route4Me, Routific, and Verizon Connect. North America is a technologically advanced region and was among the first to use route optimization applications. Additionally, the region’s increased usage of SaaS-based route optimization solutions is also a significant growth potential for vendors looking to expand their company share in this region.

Route Optimization Software Market Trends, by Region, 2023 - 2030

The Asia Pacific region is anticipated to grow at the fastest CAGR of 14.7% throughout the forecast period. The APAC region is home to some of the world's fastest-growing e-commerce markets, such as China and India. As e-commerce continues to grow, the demand for efficient and cost-effective logistics solutions, including route optimization software, is increasing. For instance, as per the Federation of Indian Chambers of Commerce & Industry (FICCI), by 2026, the Indian e-commerce sector is estimated to reach USD 120 billion.

Key Companies & Market Share Insights

The market is fragmented and is expected to witness fierce competition owing to the presence of prominent players. Major market players are spending heavily on new product launches to integrate advanced technologies used in route optimization software. For instance, in March 2022, Google LLC announced the release of two new products, namely Cloud Fleet Routing API by the Google Cloud and Last Mile Fleet Solution under the Google Maps Platform to assist fleet operators in enhancing the delivery and optimizing fleet performance.

The key players include ALK Technologies, Caliper, Descartes, ESRI, Google, LLamasoft, Omnitracs, Route4Me, Routific, and Verizon Connect. These market participants are pursuing several strategic activities, including acquisitions, mergers, and new product launches, to increase their market position, gain a major market share, and enhance overall profitability. These players continually enhance the features of the software to stay competent in the highly competitive market. Some prominent players in the global route optimization software market include:

  • Trimble MAPS

  • Caliper Corporation

  • Descartes Systems Group

  • ESRI

  • Google LLC

  • Llamasoft

  • Microlise

  • Omnitracs, LLC

  • Paragon Software Systems plc

  • Route4Me, Inc.

  • Routific

  • Verizon Connect

  • WorkWave LLC

  • Mara Labs Inc. 

Route Optimization Software Market Report Scope

Report Attribute


Market size value in 2023

USD 6.36 billion

Revenue forecast in 2030

USD 16.02 billion

Growth rate

CAGR of 14.1% from 2023 to 2030

Base year for estimation


Historic year

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Solution, deployment, enterprise size, industry vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; UK; Germany; France; China; India; Japan; South Korea; Australia; Brazil; Mexico; Kingdom of Saudi Arabia (KSA); UAE; South Africa

Key companies profiled

Trimble MAPS; Caliper Corporation; Descartes Systems Group; ESRI; Google LLC; Llamasoft; Microlise; Omnitracs, LLC; Paragon Software Systems plc; Route4Me, Inc.; Routific; Verizon Connect; WorkWave LLC; Mara Labs Inc. 

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Route Optimization Software Market Report Segmentation

This report forecasts market revenue growths at global, regional, as well as at country levels and offers an analysis of the qualitative and quantitative industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global route optimization software market report based on solution, deployment, enterprise size, industry vertical, and region:

  • Solution Outlook (Revenue, USD Billion, 2017 - 2030)

    • Software

    • Services

      • Consulting

      • Map Integration & Software Deployment

      • Support & Maintenance

  • Deployment Outlook (Revenue, USD Billion, 2017 - 2030)

    • On-premise

    • Cloud

  • Enterprise Size Outlook (Revenue, USD Billion, 2017 - 2030)

    • Large Enterprises

    • Small & Medium Enterprises

  • Industry Vertical Outlook (Revenue, USD Billion, 2017 - 2030)

    • Retail & FMCG

    • On-Demand Food & Grocery Delivery

    • Ride Hailing & Taxi Services

    • Homecare & Field Services

    • Logistics & Transportation

    • Others

      • Healthcare

      • Oil & Gas

      • Construction

      • Law Enforcement & Public Safety

  • Regional Outlook (Revenue, USD Billion, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • UK

      • France

    • Asia pacific

      • China

      • India

      • Japan

      • South Korea

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • Kingdom of Saudi Arabia (KSA)

      • UAE

      • South Africa

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