Scented Candles Market Size, Share & Trends Report

Scented Candles Market Size, Share & Trends Analysis Report By Product (Container Based, Pillars), By Distribution Channel (Hypermarket & Supermarket, Convenience Stores), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jan, 2020
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-864-0
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Report Overview

The global scented candles market size was valued at USD 310.7 million in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 8.4% from 2019 to 2025. The market is being driven by growing awareness regarding the application of the product in various types of aromatherapies and candle massages. Scented candles play a crucial role in these therapeutic procedures by creating a relaxing ambiance, which helps in achieving a meditative state of mind. The incorporation of essential oils in these products to infuse fragrance helps in soothing the senses and re-energizing one’s spirit. Additionally, each fragrance serves a unique therapeutic significance, creating a demand for customized scented candles to attain relaxation in a specific health state.

U.S. scented candles market size

These products are available in over 2000 different fragrances, among which the prominent scented candles are based on odors resembling blueberry, chocolate, caramel, roses, lavender, vanilla, lemon, cherries, cedar, and balsam. Most premium products are composed of three different fragrance layered together, which includes the top note, the initial impression, the middle note, the main body of the scent and base note, the final impression. For instance, Farmstand Festival, a product by The Yankee Candle Company overall has a welcoming fragrance of an autumn market which is an amalgamation of mulled fruits, rich berries, and the rustic scent of weathered woods. Its top note resembles elderberry and blackberry, the middle note smells like bayberry and mahogany, and the base is that of barn wood.

The organic aromatic scented candles have a healthy concentration of various essential oils, each of which has a unique effect on the user and helps in combating certain mental or physical issues. Thus, organic aromatic scented candles have become an essential component of various therapeutic procedures. For instance, lemon-scented candles help in uplifting the spirit, brightening the mood, and enhancing one’s concentration. Long term use of these candles helps in improving one’s digestion, circulation, and immunity, providing relief from arthritis and skin-related issues, and alleviating headache and fever.

Millennials are focused on not only owning a property but also giving it a personal touch of style and makeover. Scented candles play an important role in setting up this tone of home décor. The subtle colors of the candle add a finishing touch to space and add a different charm to different rooms. They create a warm welcoming environment in one’s house. Lighting candles at different heights to highlight certain features of the room is a popular trend. Similarly, increasing the use of different colored candles along with fresh flowers to compliment the color and texture of the furniture has gained massive popularity. Additionally, candles can be one way to include exquisite candle holders in the décor.

Product Insights

The container-based segment contributed a revenue share of more than 55% in the global scented candle market in 2018. The availability of these scented candles has been high as they do not require any other candle holder or stand and thus, offer convenience to the buyers. In comparison to other product forms, they burn better as the liquid wax remains in the container and is ignited later, leading to zero wastage of wax.

These container-based scented candles have become a prominent choice among the millennials for gifting it to friends and relatives during celebrations and festivals. These scented candles have special significance as gifts which show the givers’ wishes for one to always remain enlightened even during the darkest of times.

Distribution Channel Insights

The convenience stores segment accounted for the largest share in 2018. A large number of convenience stores in India, China, Japan, and Australia are propelling the segment. In June 2019, it was reported that over 700 new convenience stores would be opened in various cities of China including Beijing, Xi'an, Wuhan, and Shanghai. The major companies benefiting from this are Bianlifeng and Suning Xiaodian. It is further estimated that by 2020 Xi'an alone will have over 3000 stores. Japan can be seen to be sharing a similar status. The country has over 50,000 convenience stores, among which more than 7000 are present in Tokyo itself.

Global scented candles market share

The online distribution channel segment is expected to witness a CAGR of 9.2% from 2019 to 2025. As the internet has been taking the world with a revolution, e-commerce has been largely influencing the sales of scented candles. Some of the largest online sellers include Candle Warehouse, Amazon, Nordic Nest, Prosperity Candle, and Candles Scandinavia Group AB. Most major manufacturers looking at the trend have strategized to incorporate online distribution channels and to strengthen it.

Regional Insights

North America was the largest region, accounting for more than 35% of the global market revenue in 2018. The region is projected to account for a major share of the market over the forecast period on account of the increasing number of spa and massage parlors in the U.S. and Canada. Asia Pacific is expected to be the fastest-growing market at a CAGR of 9.0% from 2019 to 2025. The shifting trend towards gifting scented candles on celebratory occasions and festivities in countries including China, India, Japan, Thailand, Australia, and New Zealand is expected to drive the market for scented candles over the forecast period.

Key Companies & Market Share Insights

The well-established companies have strong international distribution networks. To strengthen the customer base and distribution channel further, the manufacturers have been acquiring other strong players in the market, which is creating an unfathomable synergy and helps in achieving time-efficient growth and competency. Another common strategy observed among the players is that manufacturers have been trying to have complete command over the entire value chain, in order to improve the overall quality. Some of the prominent players in the scented candles market include:

  • Newell Brand

  • KORONA Candles Sp. z o.o.


  • The Very Good Candle Company

  • Goose Creek Candle

  • The Copenhagen Candle Company LTD

  • Broken Top Candle Company

  • Bridgewater Candle Company

  • Kringle Candle Company

Scented Candles Market Report Scope

Report Attribute


Market size value in 2020

USD 364.9 million

Revenue forecast in 2025

USD 545.2 million

Growth Rate

CAGR of 8.4% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

The U.S.; Germany; France; U.K.; China; Japan; India

Key companies profiled

Newell Brand; KORONA Candles Sp. z o.o.;; The Very Good Candle Company; Goose Creek Candle; The Copenhagen Candle Company LTD; Broken Top Candle Company; Bridgewater Candle Company; Kringle Candle Company

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global scented candles market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Container-Based

    • Pillars

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • France

      • The U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

    • Middle East & Africa (MEA)

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