GVR Report cover Shaving Foam Market Size, Share & Trends Report

Shaving Foam Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-648-6
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global shaving foam market size was valued at USD 437.42 million in 2018 and is expected to expand at a CAGR of 4.08% during the forecast period. Rising awareness regarding personal hygiene and grooming among men is driving the demand for grooming products such as shaving foam.

The product has a fluffy texture and provides better lubrication than shaving cream. This factor is anticipated to bode well for product demand. Moreover, rising spending on personal care products is expected to positively influence product sales. The application of shaving foam is easier than other shaving products, which is anticipated to drive the demand. The characteristics such as instant application, airy texture, and easy removal are some of the important factors fueling consumer demand.

U.S. shaving foam market

An increasing number of luxury salons and small size barbershops is driving the sales of grooming products. This factor is projected to positively influence market growth. The foam creates a thin layer of protection between razor and skin minimizing friction, the risk of redness, razor burn, dryness, and irritation. The product nourishes the skin and prevents rashes thereby driving the product demand.

Shaving foam manufacturers concentrate on providing skin-friendly products using natural and organic ingredients tested on standard parameters to reduce the risk of allergies and side effects caused by chemicals. Moreover, product innovation in terms of fragrances and other purifying ingredients such as black carbon and cocoa butter for a comfortable shave is expected to boost the demand for shaving foam. However, the increasing popularity of full beards coupled with the rising adoption of electric shavers is expected to hinder the growth in the forthcoming years.

Product Insights

Conventional shaving foams type segment held the largest market share of about 79% in 2018, driven by rising consumer preference. Moreover, the rising preference for quick and comfortable shaving products, especially among the working-class population is anticipated to fuel the demand for shaving foam. High penetration of leading brands such as Nivea and Gillette is anticipated to contribute to the segment growth.

Organic shaving foam type is anticipated to register the fastest CAGR of around 5.73% from 2019 to 2025. Rising consumer awareness regarding the side effects of shaving foams containing harmful chemicals is expected to drive the segment growth. Also, organic products help hydrate and rejuvenate the skin, thereby attracting a large number of consumers.

Distribution Channel Insights

Offline distribution channel was the largest segment in the shaving foam market and generated a revenue of around USD 386.96 million in 2018. Store-based retailers have designed specific store layouts keeping the shopping needs of the male consumers. Availability of a wide range of products under one roof and easy customer assistance while shopping is some of the factors driving the segment growth. The introduction of customer loyalty programs and discounts are anticipated to further drive the growth of the segment.

Global shaving foam market

The online distribution channel is expected to expand at the fastest CAGR of around 7.09% during the forecast period. The rising number of online distribution channels such as Amazon, Walmart, Nykaa, Myntra, and Paytm among others offering a wide range of shaving foam products is expected to drive the growth of the segment. Doorstep delivery services and availability of discounts and offers are expected to further propel the segment growth. Increasing penetration of smartphones, the internet, and the popularity of online shopping among millennials are other significant factors driving the growth of the segment.

Regional Insights

Europe held the largest market share of about 34% in 2018, on account of rising demand for cosmetics from countries such as Germany, France, and the U.K. Rising demand for the men’s grooming products is anticipated to further fuel the regional growth. Moreover, the rising popularity of organic shaving foams is anticipated to further fuel the regional market.

Asia Pacific is expected to expand at the fastest CAGR of 5.23% over the forecast period. Rising penetration of the leading shaving foam manufactures such as Procter and Gamble, Beiersdorf AG in China, and India among other countries, is anticipated to drive the growth. Moreover, rising consumer awareness regarding personal grooming and availability of men’s grooming products is anticipated to drive the regional market. Rising young and urban populations in the region along with increasing disposable income is expected to drive regional growth.

Shaving Foam Market Share Insights

Some of the key players operating in the market are Procter & Gamble Company, Ahava, Biotherm, and Beiersdorf AG. Low to moderate entry barriers due to the presence of limited brands offering shaving foam is anticipated to assert low competition among major manufacturers. Big players engage in mergers and acquisitions to ascertain their monopoly in the market. For instance, in April 2019, Gillette Venus collaborated with Vera Bradley featuring a list of special design products such as shaving cream, razors, cartridges, and accessories. The growth in the market is possessed by a rise in the number of manufacturers focusing on the growing demand for organic shaving foams.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, India, Brazil, Saudi Arabia

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global shaving foam market report based on the product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Organic

    • Conventional

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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