GVR Report cover Skin Care Body Products Market Size, Share & Trends Report

Skin Care Body Products Market Size, Share & Trends Analysis Report By Product (Body Lotions & Creams, Massage Oil), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

  • Report ID: GVR-4-68039-936-7
  • Number of Pages: 78
  • Format: Electronic (PDF)

Report Overview

The global skin care body products market size was valued at USD 26.93 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2028. The skincare body products market is majorly driven by the rapidly expanding cosmetics industry. Also, the rising demand for body lotions & creams is poised to propel the industry growth during the forecast period.

U.S. skin care body products market size, by product, 2019 - 2028 (USD Billion)

Body care product is one of the fastest-growing segments in the cosmetics industry, as it has become an important part of women’s fashion. However, the side effects of regular usage of skincare products due to the presence of harmful chemicals are projected to restrain the market growth during the forecast period.

The COVID-19 pandemic has impacted the demand for skin care body products in various regions. As lockdowns were imposed across the globe, the supply chain was disturbed. Various businesses and industries were closed, which adversely affected the business. This pandemic has also impacted logistics suppliers and farmworkers. Due to the nationwide lockdowns, all the shops and industries were closed. This adversely affected the sales of skincare body products; however, the industry is expected to gain momentum in the next few years.

In recent years, the commercialization of skincare body products has increased. Growing awareness of skincare products, product innovations, and rising investments in emerging countries are other factors that are driving the industry growth. Various players in the market are investing in organic products by acquiring smaller players. For instance, L’Oréal acquired Logocos Naturkosmetik AG, which is a German natural cosmetics company. The main products of the company are body care, skincare, hair color, and others. Such developments will enhance the market growth during the forecast period.

The significant growth in the aging population creates demand in the market, as the aged people use hair dyes for recoloring their hair, as well as various anti-aging creams and products. Moreover, the trend of brand recognition & increasing inspiration for cosmetic product usage by social platforms is further expected to propel the market growth during the forecast period. The rising awareness regarding natural ingredients-based skincare products and their effects on the human body further supports the inclination of the consumers toward natural skincare products that propel the market growth.

The rising trends among the male population regarding skincare cosmetics products and their positive effect on the skin are further acting as a motivating growth aspect during the forecast timeline. In addition, rising beauty awareness among men and monetary autonomy among women are other considerable factors aiding the cosmetics product demand during the forecast period.     

Product Insights

On the basis of products, the body lotions & creams segment contributed to the highest share of over 45% of the global market revenue in 2021. The change in environmental conditions is one of the factors that has led to the increased demand for body lotion and creams. Due to climate change, the atmospheric temperature is increasing day by day, which ultimately leads to dry skin. In order to keep the skin hydrated, the demand for body lotions is increasing. Also, increasing skin hygiene awareness among customers is leading to the rising demand for body lotions and creams.

The global skincare body products market is categorized into body lotions & creams, massage oil, and others. The massage oil segment will register the highest CAGR of 6.1% during the forecast period, due to its rising awareness among consumers. The increasing cases of physical injuries and holistic healthcare for pain management will bolster the demand for massage oil. Also, a hectic lifestyle has led to a rise in stress-related cases, thereby urging consumers to opt for massages, thus supporting the segment growth during the projection period.

On the other hand, the other products segment is projected to expand at a CAGR of 5.5% during the forecast period. The significant demand for body butter, hand care, and foot care products across the globe are projected to contribute to the segment growth during the forecast period. Additionally, increasing product developments and innovations by foot care body product manufacturers further create significant growth opportunities in the market.

Distribution Channel Insights

The offline segment contributed to the highest share of over 72% of the global skincare body products market revenue in 2021, owing to its increasing sales. The offline industry is highly competitive and matured in developed economies in regions like North America and Europe. The adoption of skincare body products is expanding among customers due to greater ease of availability offered by these offline stores than in other channels.

Global skin care body products market share, by distribution channel, 2021 (%)

The online channel is estimated to register the fastest CAGR of 6.1% from 2022 to 2028. Online shopping has become the modern way of shopping. With the increasing penetration of smartphones and the internet, online shopping has emerged as a major shopping platform globally. The segment is primarily driven by the change in consumer buying behavior and the rising inclination of suppliers towards online selling. Hence, the segment is estimated to showcase momentous growth during the estimated period.

Regional Insights

Asia Pacific made the largest contribution in the global market for skincare body products, with almost 38% of the share in 2021, owing to increasing wellness spending. The rising population, fast-growing urbanization, and improved business regulations have made this region the next frontier in the cosmetic industry.

The region is expected to witness a CAGR of 6.5% from 2022 to 2028. This can be credited to the increasing demand for skin care body products by consumers. An increase in disposable income in countries like China and India is further driving the segment growth. In addition, increasing awareness regarding skin hygiene is also responsible for market growth during the forecast period.

Central & South America is poised to be the second-fastest-growing market, exhibiting a CAGR of 6.1% during the projection period. This can be credited to the increasing demand for skin care body products in this region. The busy and changing lifestyle of consumers has led to the rising demand for body care cosmetics products, as many consumers are using holistic approaches for beauty care. Hence, this region is estimated to showcase noteworthy growth in the coming years.

Key Companies & Market Share Insights

The primary focus of the companies is on innovating in the skincare body product space to meet the increasing demand globally. Startups and emerging players are inflowing due to higher market potential and low entry barriers. The increasing demand for skin care body products offers an opportunity for product development in regions with high demand.

In August 2020, L'Oréal S.A. launched a new at-home hair color service called Haircolor Concierge. Haircolor Concierge syndicates advanced technology with the hair color knowledge and capability that only the company has, to empower, encourage, and educate their consumers. Some prominent players operating in the global skincare body products market are as follows:

  • Procter & Gamble

  • Estee Lauder

  • Unilever

  • Mama Earth

  • Clorox Co.

  • Honest Co.

  • The Body Shop

  • L'Oréal

  • FOM London Skincare

  • Bloomtown

Skin Care Body Products Market Report Scope

Report Attribute


Market size value in 2022

USD 28.36 billion

Revenue forecast in 2028

USD 40.23 billion

Growth Rate

CAGR of 5.9% from 2022 to 2028

Base year for estimation


Historical data

2017 - 2020

Forecast period

2022 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Brazil; Germany; U.K.; France; China; Japan; South Africa

Key companies profiled

Procter & Gamble; Estee Lauder; Unilever; Mama Earth; Clorox Co.; Honest Co.; The Body Shop; L'Oréal; FOM London Skincare; Bloomtown

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global skincare body products market report based on product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2017 - 2028)

    • Body Lotions & Creams

    • Massage Oil

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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