GVR Report cover Skin Tightening Products Market Size, Share & Trends Report

Skin Tightening Products Market Size, Share & Trends Analysis Report By Product, By Application (Anti-Ageing, Face Lifting), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-052-7
  • Number of Pages: 110
  • Format: Electronic (PDF)

Market Size & Trends

The global skin tightening products market size was estimated at USD 651.3 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. The increasing demand for skin tightening products in the market is owing to rising concerns among people about the appearance of their skin. Large number of consumers are seeking organic and affordable options that are effective and safe for their skin.

U.S. skin tightening market size and growth rate, 2023 - 2030

As the population ages, the demand for skin tightening products is likely to continue to grow. The aging process can cause the skin to lose elasticity and firmness, which can result in sagging and wrinkles. Skin tightening products can help to address such concerns and restore a more youthful appearance. Aged people, especially women, use skin tightening products for several reasons. These reasons are rooted in physiological changes, societal expectations, and personal preferences. Moreover, millennials are indeed more interested in skincare as they show a growing interest in skincare due to early prevention, a focus on health and wellness, access to information, social media influence, and a preference for personalized experiences.

One crucial trend that has emerged in the market in the recent years is the preference for organic and natural skin tightening products. Consumers are increasingly concerned about the potential risks associated with synthetic chemicals and artificial ingredients, and they are seeking out products that are made from natural and plant-based ingredients. Organic and natural skin tightening products are often marketed as being gentler and safer for the skin, which is particularly appealing to those with sensitive skin or allergies. These products may also be more environmentally friendly, as they are often produced using sustainable and eco-friendly practices. For instance, in April 2022, Fenty Beauty a cosmetics brand by Rihana, a barbarian singer launched a new detox face mask Cookies N Clean. The mask is fragrance-free, and detoxifying whipped clay mask designed to noticeably constrict pores, decrease excess oil and shine, and refine the skin's texture without causing dehydration or stripping the skin's natural moisture.

In addition to the demand for organic and natural products, affordability is also a major consideration for many consumers. While there are high-end skin-tightening products available in the market, many people are looking for affordable options that offer effective results.

The COVID-19 pandemic had a significant impact on the skincare market, including the skin tightening segment. With lockdowns and social distancing measures in place, many people spent more time at home, which led to a shift in their skincare priorities.

During the pandemic, people became more concerned about their skin health and appearance and turned to at-home skincare treatments. This was partly due to increased screen time, which led to concerns about blue light damage and aging. Additionally, the stress and anxiety caused by the pandemic may have led to increased skin sensitivity and breakouts. While overall spending on skincare decreased during the pandemic due to economic uncertainty, the demand for at-home skin tightening treatments increased. With fewer opportunities to visit aesthetic clinics or undergo surgical procedures, people turned to non-invasive alternatives like skin tightening devices and topical treatments.

Additionally, with more time spent at home, people had the opportunity to establish consistent skincare routines and try out new products. This led to an increased focus on self-care and wellness, including taking care of one's skin. At-home treatments offered a more affordable option for those who wanted to maintain their skin health and appearance without spending a lot of money.

Product Insights

The serums segment dominated the market in 2022 with a share of more than 38.2%. In terms of the product segment the market has been segmented into four sub-segments including face oils, serums, creams/lotions, and others. People rely on face serums for skin tightening due to various reasons such as aging, sun damage, and lifestyle factors. Serums containing ingredients like retinol, vitamin C, hyaluronic acid, antioxidants, peptides, collagen, and niacinamide can help to firm up the skin, reduce wrinkles, repair sun damage, and combat the effects of poor lifestyle choices. In October 2021, NovaBay Pharmaceuticals, Inc. introduced a new product, the 15% niacinamide pore minimizing serum, to the DERMAdoctor Image Porefect collection. This formula is designed to minimize pores, decrease blackheads, even out skin tone, smooth rough skin, and improve acne and oily or combination skin. Additionally, it contains antioxidants that neutralize free radicals and ingredients that support collagen production.

The creams/lotions segment is projected to expand at a CAGR of 12.8% during the forecast period.People prefer using creams and lotions to tighten their skin as opposed to more invasive procedures like surgery or injections, which can be painful, expensive, and require significant downtime for recovery.Several creams and lotions are formulated with ingredients such as retinol, hyaluronic acid, peptides, and antioxidants, which are known to have skin-tightening and anti-aging benefits. These ingredients can help to stimulate collagen production, increase skin hydration, and reduce the appearance of wrinkles and fine lines.

Application Insights

The face-lifting segment dominated the market in 2022 with a share of more than 47.3%. Consumers prefer skin-tightening products containing ingredients such as retinoid, hyaluronic acid, and peptides to improve the texture and appearance of their skin, resulting in a more youthful and radiant appearance.

Global skin tightening market share and size, 2022

The anti-aging segment is projected to expand at a CAGR of 12.5% during the forecast period.The skincare industry has increasingly focused on personalized skincare solutions that address individual skin concerns and needs. This has led to the development of targeted skincare routines that can help reduce the appearance of aging and improve skin health. Ingredients like retinol, and vitamin C, can help to stimulate collagen production, increase skin hydration, and reduce the appearance of wrinkles and fine lines. In November 2022, Vitabrid C12 released a new product called the Wrinkle Serum Professional. The kit includes a 12-hour active Vitamin C powder (Vitabrid C12 FACE Brightening) and a Vitamin C and peptide serum (Vitabrid C12 Wrinkle Serum) to complement it. Together, these products provide anti-aging and antioxidant benefits, resulting in smoother, more youthful, and radiant skin.

Distribution Channel Insights

The specialty stores distribution channel dominated the distribution channel segment with a share of 34.8% in 2022. Specialty stores are a popular distribution channel for buying skincare products as they offer a wide selection of products that cater to different skin types, concerns, and preferences. These stores typically carry a range of high-quality and specialized skincare products from established brands, making it easier for consumers to find products that meet their needs.Additionally, specialty stores provide personalized recommendations and advice for skincare to customers thereby, helping them make informed decisions about the products they buy, leading to increased customer satisfaction and loyalty. Some of the specialty stores for skin tightening products include Sephora and Ulta that offer consumers with high end beauty and skincare products.

The online distribution channel segment is estimated to expand at a CAGR of about 13.9% during the forecast period. This segment has witnessed immense popularity over the past few years. The shift in consumer preference toward online channels is due to the convenience that the channel provides, such as high discounts, availability of a diverse range of products on a single platform, easy payment methods, on-door delivery, and others. Additionally, online retailers often carry a large variety of skincare including skin tightening products from different brands, compared to traditional brick-and-mortar stores. It allows consumers to choose the product that best fits their needs.

Regional Insights

North America dominated this market with a share of 32.0% in 2022.The percentage of health-conscious consumers in North America has increased as a result of campaigns and government initiatives that have stimulated market growth in the region. In addition, the region is home to notable brands like Candela Corporation, Hologic, Inc., Fotona, Cutera, and others that prioritize product innovation in order to meet the market's growing demand and gain a competitive edge.

Skin Tightening Market Trends, by Region, 2023 - 2030

Asia Pacific is expected to witness a CAGR of 12.8% from 2023 to 2030. The demand for skin tightening products in the Asia Pacific region is rapidly growing. People in countries like Japan, South Korea, China, and India are increasingly interested in skincare and are actively seeking ways to improve their skin texture. With the rise of social media and beauty influencers, there is more awareness of the importance of taking care of one's skin.

Key Companies & Market Share Insights

The industry is characterized by the presence of some large multinational and regional companies. Leading manufacturers hold a significant market share across the globe.Companies have been implementing various expansion strategies such as mergers & acquisitions, and capacity expansions, to stay competitive. For instance, in May 2021, Sirona launched two new skincare products, the anti-acne face serum and the depigmentation face serum. The anti-acne face serum targets the root cause of acne by unclogging pores and eradicating the bacteria that leads to pimples, resulting in complete control over acne breakouts. While, the depigmentation face serum deeply hydrates the skin and naturally lightens dark spots by restoring the skin's core. Some of the prominent players in the global skin tightening products market include:

  • Neutrogena

  • Olay

  • SkinCeuticals

  • The Ordinary

  • Kiehl’s

  • Clarins

  • Estée Lauder Inc

  • Murad

  • Dr. Dennis Gross Skincare

  • StriVectin

Skin Tightening Market Report Scope

Report Attribute


Market size value in 2023

USD 718.7 million

Revenue forecast in 2030

USD 1,560.9 million

Growth rate

CAGR of 11.7% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Product, application, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; China; Japan; India; South Korea; Brazil; Mexico; UAE; South Africa

Key companies profiled

Neutrogena; Olay; Skin Ceuticals; The Ordinary; Kiehl’s; Clarins; Estée Lauder Inc; Murad, Dr. Dennis Gross Skincare; StriVectin

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional and segment scope.

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Global Skin Tightening Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global skin tightening products market report based on product, application, distribution channel, and region:

Global Skin Tightening Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Serums

    • Face Oils

    • Creams/Lotions

    • Others

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Face Lifting

    • Anti-Ageing

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

    • Supermarkets/Hypermarkets

    • Specialty Stores

    • Pharmacies

    • Online

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Spain

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • UAE

      • South Africa

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