GVR Report cover Soap Dispenser Market Size, Share & Trends Report

Soap Dispenser Market Size, Share & Trends Analysis Report By Product (Automatic, Manual), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68038-629-5
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global soap dispenser market size was valued at USD 1.22 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.3% from 2020 to 2027. Rising concerns about hygiene amongst the consumers across the globe and growing purchasing power of middle-class income groups are likely to drive the market. In addition, increasing sanitation programs by various governments are foreseen to fuel the demand for soap dispensers over the forecast period. Increasing focus on cleanliness and hygiene among consumers has resulted in rising frequency of washing hands, which is driving the application of soap dispensers.

U.S. soap dispenser market size

Soap bars can be immensely unhygienic in public restrooms and are often carriers of germs, bacteria, and other harmful microorganisms. This can result in a high risk of contracting several illnesses. Soap dispensers are ideal in such scenarios and foreseen to gain significant traction in coming years.

Expanding product portfolio of manufacturers in the industry is also likely to have a positive impact on market growth. Manufacturers are focusing on offering innovative soap dispensers in order to gain a competitive edge in the market. For instance, in February 2020, Bradley Corporation announced a launch of a new line of matching Verge soap dispensers as well as faucets. These sets offer cohesive and striking designs, which improve the aesthetics of Verge washbasins and work seamlessly with any basin. They incorporate advanced sensing technology for reliability as well as durability and are available in 4 styles and 6 finishes.

Improving lifestyle and rising disposable income are giving rise to construction of more luxurious bathrooms that aim to give a more spa-like experience. This drives the demand for designer bathroom fittings. With the advent of smart and connected technology, companies are also offering smart soap dispensers and this trend has been gaining much traction among consumers.

Rapid construction in the commercial sector, particularly the hospitality sector, is also driving the demand for bathroom fittings and fixtures, which is fueling the growth of the market. According to the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 to USD 125.78 billion in 2017. The hotel industry forms a major contributing factor to the country’s hospitality sector and overall economy, thereby spurring the construction of hotels. These factors are expected to create positive outlook for the market in coming years.

Despite positive outlook, bulk or refillable dispensers are refilled by pouring in new soap from large containers into an open reservoir. Bacteria and other germs can contaminate the soap in the open reservoir, leading to a bacterial biofilm on the inside of the dispenser. This scenario leads to contamination of new soap added to the dispenser. Refillable soap dispensers are also an easy target for vandals, who introduce intentional contaminants into the open reservoir systems. These factors are expected to impede the growth market up to some extent over the forecast period.

Application Insights

In terms of value, the residential application segment dominated the market with a share of 36.8% in 2019 and is expected to witness the fastest growth from 2020 to 2027. The high penetration of this segment is attributed to increasing urbanization as a result of population growth and migration, which have resulted in the expansion of the residential sector.

Increase in housing ownership rates across various regions, coupled with rising awareness regarding health and hygiene, is expected to drive the demand for soap dispensers in the coming years. For instance, according to the data published by the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, in the U.S., privately-owned housing units witnessed a growth of over 10% from February 2019 to December 2019. These factors are expected to create positive outlook for the market over the forecast period.

The commercial segment is expected to follow the residential segment with over 1/5th share by 2027. The growth of this segment is due to rapid expansion of the commercial sector, particularly the hospitality sector, which is driving the demand for bathroom fittings and fixtures, thus fueling the growth of the market.

Product Insights

In terms of value, manual soap dispenser dominated the market with a share of 57.9% in 2019 and is projected to witness significant growth over the forecast period. This is attributed to a high adoption rate in residential, restaurants, pubs, public places, and several other commercial places. The manual soap dispensers are economical as compared to an automatic one, and thus is highly preferred by the middle-income groups. In addition, new and innovative features including operational variations, such as push-up, foot-operated, and surgical type, in manual soap dispensers are attracting a large number of users for basic hygiene practices. These factors are expected to propel the segment growth over the forecast period.

Global soap dispenser market share

Automatic soap dispenser is projected to expand at the fastest CAGR of 6.0% from 2020 to 2027. The growth of this segment is attributed to its touchless operation, which reduces cross-contamination, thus providing maximum hygiene. This dispensing technology-based product dispenses a measured amount of liquid soap. Thus, it escalates the efficiency of the dispenser and reduces excessive usage of soap.

Moreover, shifting consumers’ preference from bar soaps to wall-mounted automatic soap dispensers owing to increased hygiene awareness has resulted in rising product installation across educational institutions, corporate offices, and other commercial spaces. Looking at this trend, companies operating in the market are increasingly focusing on product launches in order to gain a new consumer base and fuel revenue growth. These factors are expected to create a significant demand for automatic soap dispensers over forecast period.

Regional Insights

North America dominated the global market with a share of 32.1% in 2019. Increasing number of commercial buildings in the region owing to growth of the tourism industry is expected to boost the demand for soap dispensers. For instance, according to statistics published by the World Travel & Tourism Council (WTTC), in February 2019, U.S. emerged as the world’s largest market for travel and tourism, which contributed USD 1.6 trillion to the country’s economy in 2018 and reported a growth of 2.2% compared to the previous year.

The commercial sector, which includes hotels, restaurants, and malls, has been investing in remodeling projects to enhance consumer experience. With rising number of hotels and other commercial establishments, the need for proper hygiene and sanitation facilities is expected to increase, thereby propelling the demand for soap dispensers across North America.

Asia Pacific is foreseen to be the fastest-growing regional market with a CAGR of 6.2% from 2020 to 2027. This region is home to several emerging economies, such as India and China, with expanding residential and commercial spaces. In addition, uplift in living standards and growing consumer awareness regarding personal health and hygiene are fueling the demand for products, such as liquid soap, which, in turn, is likely to create demand for soap dispensers in the coming years.

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established players, along with several small and medium players. These market players face stiff competition from each other as some of them are among the leading manufacturers of soap dispensers and have a large customer base. These players have strong and vast distribution networks to reach out to a wide target audience. The impact of leading companies on the market is quite high as a majority of them have a global presence. Many of the market players are adopting strategies, such as product launches and acquisition, in order to strengthen their position and boost revenue growth. For instance, in December 2019, Frost Products Ltd. launched a new counter-mounted foam dispenser made of stainless steel, type 304 brushed finish, and with a capacity of 1 liter. In addition, the company launched a touch-free, counter-mounted liquid soap dispenser, with a battery life of 20,000 cycles or 1 year. It has a bulk loading refill capacity of 1.5 liters and a warranty of 1 year. Through this product launch, the company aims to improve its soap dispenser sales. Some of the prominent players in the soap dispenser market include:

  • Toto Ltd.

  • Kohler Co.

  • Simplehuman

  • Bradley Corporation

  • GOJO Industries, Inc.

  • ASI American Specialties, Inc.

  • Bobrick Washroom Equipment, Inc.

  • Duravit AG

  • Georgia-Pacific LLC

  • Sloan Valve Company

Soap Dispenser Market Report Scope

Report Attribute


Market size value in 2020

USD 1.26 billion

Revenue forecast in 2027

USD 1.84 billion

Growth Rate

CAGR of 5.3% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; MEA

Country scope

U.S.; U.K.; Germany; China; India; Brazil; South Africa

Key companies profiled

Toto Ltd.; Kohler Co.; ASI American Specialties, Inc.; simplehuman; Bradley Corporation; GOJO Industries, Inc.; Bobrick Washroom Equipment, Inc.; Duravit AG; Georgia-Pacific LLC; Sloan Valve Company

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global soap dispenser market report on the basis of product, application, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Automatic

    • Manual

  • Application Outlook (Revenue, USD Million, 2016 - 2027)

    • Residential

    • Corporate Offices

    • Commercial

    • Educational Institutions

    • Healthcare

    • Public Places

    • Transportation

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • South Africa

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