Spirulina Beverages Market Size, Share & Trends Analysis Report By Distribution Channel (Hypermarket & Supermarket, Online Retail, Others), By Region, And Segment Forecasts, 2025 - 2030

Spirulina Beverages Market Size & Trends

The global spirulina beverages market size was valued at USD 27.3 million in 2024 and is projected to grow at a CAGR of 14.5% from 2025 to 2030. The growing number of individuals inclined towards embracing healthier dietary products, trends such as veganism, and alternatives for traditional meat protein are primarily driving the growth of this market. Changing consumer preferences, effective distribution strategies adopted by multiple market participants, and increasing availability of product information are expected to add growth opportunities in the coming years.

Spirulina is preferred as one of the most beneficial plant-based protein source products. It contains elements that may assist in enhancing immune systems, providing allergy relief, improving heart health, lowering blood pressure, controlling sugar levels, and more. It is also referred to as Arthrospira platensis and is believed to help consumers augment oral health and ensure sustained mental health. Some of the key ingredients offered through the formulations include iron, copper, riboflavin, Emblica officinalis (amla), thiamine, vitamin C contents, and others.

A large number of urban consumers seeking convenient, nutrient-rich, healthy food and beverages are adding to the increasing demand experienced by this market. The rising recognition of spirulina as one of the superfoods also stimulates significant growth in demand for this product. Additionally, the increased availability of information regarding chemical elements used in ready-to-drink products and their ill effects has been stimulating multiple consumers to shift to healthier categories of products, such as spirulina drinks.

Antioxidants present in spirulina beverages, the anti-inflammatory properties of the product, the capabilities to regulate blood sugar, and the immune system support offered through consumption are also contributing to the increasing demand experienced by the market. Changing lifestyles, increasing prevalence of stress & anxiety-driven disorders, and a large number of individuals with health issues such as hypertension, increased cholesterol levels, and more are expected to generate growth opportunities for this market in urbanized markets.

Distribution Channel Insights

The hypermarkets & supermarkets segment dominated the global spirulina beverages industry with a revenue share of 60.9% in 2024. This segment is primarily driven by multiple large-scale organized retail businesses operating in various regions. Hypermarkets & supermarkets that offer a range of consumer goods products, such as processed foods, ready-to-make beverage products, ready-to-drink products, frozen foods, and multiple superfood options located in prime cities of developed countries, are adding to the growth. Supermarkets with dedicated food floors operating in developing economies such as India are also contributing to the development of this market. Brands prefer improved distribution through hypermarkets & supermarkets as it ensures enhanced brand visibility. Customers choose the shopping experience at hypermarkets & supermarkets as it offers multiple products from various categories under one roof.

The online retail segment is expected to experience the highest CAGR during the forecast period. This segment is primarily driven by aspects such as the convenience offered by key e-commerce websites, the growth experienced by online grocery platforms, and companies' increasing focus on enhancing their digital footprint. Additionally, services such as doorstep delivery, return or replacement, and others are adding to the growth of this segment.

Regional Insights

The North America spirulina beverages market held a revenue share of 33.3% in 2024. This market is primarily influenced by factors such as the enhanced focus of companies on offering plant-based protein alternatives for meat proteins and increasing availability facilitated by online shopping portals. Additionally, accessibility to other spirulina products such as tablets, powder, and frozen products also contributes to the growth experienced by this market.

U.S. Spirulina Beverages Market Trends

The U.S. spirulina beverages market held the largest revenue share of the regional industry in 2024. This market is driven by demand from consumers inclined to include superfoods in regular diets. A large number of individuals are embracing the vegan trend, which is also contributing to its growth.

Europe Spirulina Beverages Market Trends

Europe spirulina beverages market is anticipated to grow at the highest CAGR during the forecast period. An increasing number of consumers are seeking alternatives to meat proteins, enhanced accessibility is supported by online portals and e-commerce, and growing awareness regarding the benefits provided by the product is expected to fuel the demand experienced by this market.

Germany spirulina beverages market held the largest revenue share of the regional industry in 2024. This market is primarily driven by growing mindfulness regarding the role of superfoods in providing nutrition, an increasing number of individuals seeking plant-based protein-rich products, and growing availability through supermarkets and hypermarkets.

Asia Pacific Spirulina Beverages Market Trends

The Asia Pacific spirulina beverages market held a significant revenue share of the global spirulina beverages industry in 2024. This market is expected to experience growth in demand owing to increasing awareness regarding the benefits of superfoods, their growing availability and accessibility, and the increasing number of individuals focused on choosing nutrition-rich beverages over sugary drinks.

India dominated the regional spirulina beverages market in 2024. The demand for spirulina beverages in India is primarily influenced by the growing awareness regarding the significance of traditional superfoods, the availability of complementary products such as amla, and the increasing number of individuals shifting to healthier dietary patterns.

Key Spirulina Beverages Company Insights

Some of the key companies in the global spirulina beverages industry are FUL Foods, Inc, Prolgae Spirulina Supplies Pvt. Ltd., Sol-ti, Inc., Buried Treasure Liquid Nutrients and others. To address increasing demand for superfoods and ready to drink products, companies are embracing strategies such as enhanced research and development, new launches, effective distribution and more.

• FUL Foods, Inc. offers a range of spirulina beverage products, including Pink Grapefruit Spirulina BLUwater, White Peach Spirulina BLUwater, Raspberry Yuzu Spirulina BLUwater, Variety Pack Spirulina BLUwater, and others. It also provides FUL BLU Spirulina Syrup. The company's portfolio is suitable for use in multiple applications, such as juices, smoothies, protein bars, lattes, mocktails, cocktails, beer, baked goods, sports drinks, and more.

• Buried Treasure Liquid Nutrients specializes in wellness products such as drops, ready to drink formulations, liquid B complex, multi-vitamin & mineral supplements, nutritional supplements, and others. Green20 Fusion, one of the ready to drink products offered by the company, contains Spirulina, Ginseng, and Kale. It is marketed as non GMO, gluten free, vegan product.

Spirulina Beverages Market Report Scope

Global Spirulina Beverages Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global spirulina beverages market report based on distribution channel and region.

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket

  • Online Retail

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • India

    • China

    • Japan

    • Australia

    • South Korea

  • Central & South America

    • Brazil

  • Middle East

    • UAE