Stretch and Shrink Films Market Size, Share & Trend Report

Stretch and Shrink Films Market Size, Share & Trend Analysis Report By Resin (LLDPE, LDPE, PVC), By Product(Hoods, Warps, Sleeve Labels), By Application (Food & Beverage, Industrial Packaging, Pharmaceutical, Consumer Goods), By Region and Segment Forecasts to 2024

  • Published Date: Apr, 2018
  • Base Year for Estimate: 2016
  • Report ID: GVR-1-68038-124-5
  • Format: Electronic (PDF)
  • Historical Data: 2014-2016
  • Number of Pages: 195

Industry Insights

The global stretch and shrink films market size was estimated at USD 13.06 billion in 2017. Growing demand for the product due to burgeoning food processing industry has led to an increase in the consumption of the product. In addition, high product demand food items, including fruits, vegetables, is expected to drive the market growth over the forecast period.

Raw material manufacturers such as BASF SE and Arkema S.A. manufacture materials such as polyethylene and polyvinyl chloride that are produced from chemicals such as ethylene and vinyl chloride. The companies are mostly backward integrated i.e. they are involved in the production of ethylene and vinyl chloride for product manufacture.

U.S. shrink films market

The growth of the stretch and shrink films market in the U.S. is expected to be driven by growing substitution of the other means of packaging by the aforementioned products. The presence of a number of international and local manufacturers in the economy coupled with growing penetration level of the products based secondary packaging is expected to benefit the market growth.

The economy is one of the major manufacturers of processed food which finds high use of stretch films in both primary and secondary packaging. The demand for LLDPE based films in food processing industry is expected to grow on account of high transparency coupled with superior performance as a food contact material.

The products manufactured by the companies are distributed primarily through a distribution channel setup by manufacturers or through a third-party distribution channel. Companies such as Allied Plastics; Genuine Package Venture; and AmTopp distribute products through well-established distribution channels. The raw material prices exhibit a high degree of volatility owing to fluctuating crude oil prices which further imparts a degree of uncertainty in the price of shrink films.

The demand for polyethylene-based plastic films is expected to register growth owing to increasing rejection of polyvinyl chloride films. The market is expected to witness significant growth owing to growing technological innovations with respect to stretch films. For instance, the introduction of highly advanced packaging film by SABIC manufactured through a multilayer and polymer blend technology that offers increase load stability for the packaging of food products.

Resin Insights

The availability of LDPE films in a variety of gauges and sizes, protecting and showcasing the product on shelves contributes toward the increased application of product. The films, due to their sustainability for use on irregular shaped loads and applications where clarity and other visual qualities are the overriding priority, have an advantage over other packaging solutions.

The demand for the application of advanced technologies in the development of improved packaging products is driving LDPE stretch films market in the region. These films are largely being demanded by consumer goods manufacturing products owing to better seal, prolonged shelf life, and superior print capability.

The global LLDPE stretch and shrink films industry is expected to witness growth due to rising e-commerce market. The rising health awareness among consumers and the move toward smaller pack size on account of rising single parent household in the developed economies drives the demand for such products thereby driving market growth over the forecast period.

The demand for polyvinylchloride-based films is expected to grow over the forecast period on account of the use of the product in secondary packaging. Superior sealing performance coupled with the ability of the product for use in manual and automated operations is also likely to trigger demand.

Product Insights

The use of stretch hoods in industrial application primarily for palletizing goods was the major growth driver triggering the product demand. The demand was high in the major product exporting economies such as China and India due to the need for reduction in transportation cost and the need to ensure product integrity. In addition, stretch hoods are also used extensively for high volume secondary packaging of foods such as fruits and vegetables.

Stretch wrap films find applications in consumer goods industry for form-fill-seal applications, adhesive labels, sleeves, collation wrap, and pre-made pouches. Increased consumption of fresh foodstuffs such as cold salads is expected to drive the demand for such products over the forecast period. Sleeve-based stretch packaging solution plays an important role in beverage industry as the packaging provides banding around bottles. The product finds applications in packaging including leading-edge pouches and beverage multipacks. Extensive nonalcoholic beverage production in North America is expected to drive the demand for sleeve labels over the forecast period.

Stretch film-based sleeve labels offer packaging solutions for all types of pharmaceutical containers including plastic bottles, glass bottles trayed products, cartons, and tubes. The demand for sleeve labels is expected to grow as the packaging provides an additional option for the marketing of the product.

Application Insights

Food and beverage was the largest application for stretch films in 2017, accounting for 41.9% of the market on account of high demand for packaged foods including ready-to-eat meals, frozen meals, snack foods and bakery products. In addition, growing product demand for packaging fresh and frozen food items such as meat, fruits, and vegetables is expected to drive demand.

Stretch films are primarily employed for packaging of canned food products. Growing demand for such products for storage and transportation of retail and bulk beverages such as coffee is expected to have a positive impact on the industry growth. Mitsubishi Plastics, Inc. offers multilayer polyolefin-based stretch film, which is used for food packaging applications.

Stretch films market

Positive outlook on food & beverage industry, particularly in BRICS and Middle East, is expected to be a key market driver over the forecast period. Growing domestic consumption of food & beverages in light of expansion of retail network, new product launches, and population growth is expected to promote industry growth in BRICS.

In addition, regulatory support aimed at facilitating foreign direct investments at domestic level in BRICS on account of political change, particularly in India and China, aimed to increase country’s manufacturing output is expected to amplify food & beverage growth. Robust manufacturing base of confectionaries and carbonated soft drinks in the U.S. is expected to have a positive impact on the stretch films market over the forecast period.

Increasing demand stretch films for packaging of industrial goods is expected to have a positive impact on the industry growth. The stretch films serve various industries including timber, cement, construction material, metal and other industrial products. These films are used for transportation and shipping application of abovementioned goods. Waste reduction and ease of transportation offered stretch films is expected to have a positive impact on the industry growth over the forecast period.

Increasing demand for stretch film for storage, distribution and labeling of palatalized pharmaceutical goods is expected to have a positive impact on the industry growth. Easy application, and removal and low prices offered by these products are likely to have a positive impact on the industry growth over the forecast period. One of the key growth drivers of the stretch film industry is growth of pharmaceutical industry. Owing to advancement in science and technology, the pharmaceutical industry has been growing at a rapid pace over the past few years and this trend is expected to continue over the forecast period especially in emerging counties such as China, India and Brazil.

Regional Insights

Asia Pacific was the largest market, accounting for 41.15% of global stretch films market revenue share in 2017. The region is expected to dominate due to growing food & beverage particularly in China and India. Increasing demand for packaged food coupled with growing disposable income of consumers is expected to propel demand for flexible packaging over the forecast period.

The market in North America is expected to be driven by the presence of a number of consumer goods manufacturing companies such as Groupo Bimbo in Mexico and Canada is expected to result in a high demand for the product. The use of the product for secondary packaging of products including, beverages, household, and personal care products is expected to drive the industry growth.

The demand for stretch and shrink films for packaging is expected to witness limited growth in Europe on account of the prevalence of regulations regarding the use of plastics for food contact applications. Manufacturers in the region develop advanced products that conform to the mandated standards, thereby driving up the product prices in the region.

Stretch and Shrink Films Market Share Insights

Companies, such as Dow, Bemis, and LyondellBasell, have established themselves as major players in the market, enjoying a significant early mover advantage. Significant market experience of the companies enables them to formulate better competitive strategies in comparison to other players in the market. Linpac Senior Holdings Limited, Bonset America Corporation, and Groupo Barbier rely on their market experience and extensive product portfolio that is customizable in accordance with consumer needs. The companies offer price reductions and discounts in a move to attract more customers. The strategic initiatives are primarily limited to setting up retail & distribution chains and networks for the sale of the product.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 – 2024

Market representation

Revenue in USD Million & CAGR from 2017 to 2024

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, UK, China, India, Japan, Brazil, South Africa

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

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