GVR Report cover Sun Care Products Market Size, Share & Trends Report

Sun Care Products Market Size, Share & Trends Analysis Report By Product, By Distribution Channel (Hypermarket & Supermarket, Pharmacy & Drug Store, Online), By Region, And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-705-9
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2016 - 2019
  • Forecast Period: 2021 - 2028 
  • Industry: Consumer Goods

Report Overview

The global sun care products market size was valued at USD 10.7 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.0% from 2021 to 2028. The rising concern about skin protection against detrimental rays of the sun and improved alertness regarding skin cancer are the major factors driving the growth of the market. The COVID-19 pandemic has declined the sales for sun care products, due to consumers shifting to the work from home model. Owing to this factor, consumers around the world limited their travel in 2020 for leisure, recreational activities, and sports events, this, in turn, reduced the consumption by the consumers.

U.S. sun care products market size, by product, 2018 - 2028 (USD Billion)

In the U.S., adult cream emerged as the largest segment of the market for sun care products in 2020. With the growing awareness for harsh chemicals used in cosmetics and their harmful effects on the skin, consumers are becoming more critical pertaining to ingredients, prior to choosing any product.

The growing demand for organic and natural personal care products due to rising health concerns is anticipated to drive the market for sun care products over the forecast period. These are usually derived from plants and ensure the skin gets more benefits from all the natural ingredients used to make up the product.

The growing global awareness of skin cancer and skin disorders has increased the demand for sun care products, which is expected to surge more over the forecast period. Additionally, these products are gaining popularity among consumers due to their multi-functional sun protection properties with prevention against wrinkles.

The global market for sun care products is expanding rapidly as people are becoming increasingly aware of the need for maintaining their skin from harmful UV rays. The use of such products continues rising as government health agencies seek to contain increasing cases of UV-induced melanomas.

Product Insights

The adult cream segment dominated the market for sun care products and held the largest revenue share of more than 69.4% in 2020. The segment is expected to maintain its dominance over the forecast period. Adult cream is used to protect the skin from sunburn and premature aging such as wrinkles, leathery skin. Due to multi-purpose benefits such as protection against the high risk of skin cancer, skin discoloration, and inflammation, these products have become quite popular among adults.

The demand for natural and organic elements is increasing, that expected to fuel the adoption of after-sun care products among adults. Physical products with mineral-based components such as titanium dioxide and zinc oxide are popular among adults. Moreover, the fake tan/self-tan segment is projected to register the fastest growth during the forecast period with the highest CAGR of 4.7% from 2021 to 2028. The increasing trend of everyday alternatives to sunbathing, without exposing skin to harmful ultraviolet (UV) rays is driving the market for sun care products. Sunless tanning products are commonly sold in the form of lotions, creams, and sprays.

The proliferation of natural-looking products, the rise in the number of service providers, and widespread acceptance of the concept of sun care are driving the demand. Consumers prefer sunless tanning as it aids in achieving a healthier appearance throughout the year.

Distribution Channel Insights

The hypermarket and supermarket segment dominated the market and held the largest revenue share of 48.5% in 2020. The segment is expected to maintain its dominance over the forecast period. These stores attract a large number of consumers and are usually located in central parts of the city. Owing to the availability of various brands consumers are opting for these stores to buy products.

Global sun care products market share, by distribution channel, 2020 (%)

Hypermarkets and supermarkets sell a variety of skin care products for men and women. Many of these stores have trained personnel in the cosmetics and beauty aisles to give clients expert help and recommendations. This makes consumers easy to choose from a wide range of availability, owing to an increase in demand for cosmetics and shrinking shelf space.

However, the specialty store segment is projected to register the fastest CAGR of 4.8% from 2021 to 2028. These stores specialize in a narrow range of offering and place a premium on customer pleasure. To provide exceptional service, most specialty skin care stores retain a significant depth in terms of the products offered to customers.

Specialty stores focus on specific categories and primarily focus on high customer satisfaction. Most specialty stores dealing in the market maintain a considerable depth in terms of the offering to ensure quality service. Several brands prefer to sell these products through specialty stores as these stores focus on renowned brands and offer more accountability on the overall service.

Regional Insights

Europe dominated the sun care products market and accounted for the largest revenue share of 35.1% in 2020. Rising awareness among consumers regarding the harmful effects of prolonged sun exposure on the skin has helped boost product demand across the region. Furthermore, an increasing number of products that offer various additional benefits such as dark spot reduction, anti-aging have further fueled product demand.

Asia Pacific is the fastest-growing market for sun care products and is expected to witness the highest CAGR from 2021 to 2028. The major factor driving the Asia Pacific market growth is the expansion of the chemical industry in India and China, that expected to ensure continuous raw material access to skin care product manufacturers, and, thus, likely to be a positive factor for the manufacturers in Asia Pacific over the forecast period. The increasing demand from emerging countries such as China and India due to the growth in the number of new product launches and the rising concerns toward harmful effects of UV rays, and skin conditions are likely to positively influence the Asia Pacific market.

Key Companies & Market Share Insights

The market for sun care products is characterized by the presence of a few well-established players and medium players. Launching new products is one of the key strategic initiatives in the industry. For instance, in June 2021, Sunrider launched new CC cream with mineral-based SPF 30 sun protection. Similarly, in April 2020, ISDIN, announced the launch of SunISDIN, softgel capsules in the U.S. Some of the prominent players in the sun care products market include:

  • Beiersdorf AG

  • Groupe Clarins

  • Johnson & Johnson

  • Coty Inc.

  • Shiseido Co. Ltd.

  • L'oreal

  • The Estee Lauder Companies Inc.

  • Burt's Bees

  • Bioderma Laboratories

  • Unilever

Sun Care Products Market Report Scope

Report Attribute


Market size value in 2021

USD 11.1 billion

Revenue forecast in 2028

USD 14.7 billion

Growth Rate

CAGR of 4.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Japan; Brazil; South Africa

Key companies profiled

Beiersdorf AG; Groupe Clarins; Johnson & Johnson; Coty Inc.; Shiseido Co. Ltd.; L'oreal; The Estee Lauder Companies Inc.; Burt's Bees; Bioderma Laboratories; Unilever

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global sun care products market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Adult Sun Cream

    • Baby Sun Cream

    • After Sun

    • Fake Tan/Self Tan

    • Tanning

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)

    • Hypermarket & supermarket

    • Pharmacy & drug store

    • Specialty store

    • Online

    • Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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