GVR Report cover Supplements & Nutrition Packaging Market Size, Share & Trends Report

Supplements & Nutrition Packaging Market Size, Share & Trends Analysis Report By Packaging Type (Primary, Secondary & Tertiary), By Material (Paper & Cardboard, Plastic), By Formulation, And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-3-68038-771-1
  • Number of Pages: 218
  • Format: Electronic (PDF)

Report Overview

The global supplements and nutrition packaging market size was valued at USD 23.7 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2020 to 2028. Increasing consumer awareness regarding nutrition, health & wellness, and growing adoption of immunity-boosting supplements due to the COVID-19 outbreak, is expected to augment the market growth. Supplements & nutrition packaging has applications in in-house and contract manufacturing supplements and nutrition products. The demand from contract manufacturing has also been driving the market growth.

U.S. supplements and nutrition packaging market size

The U.S. market is expected to exhibit significant growth on account of the high demand for nutrition & supplement products in the country, as a result of rising awareness regarding self-care and immunity-boosting through supplements. Rising consumer awareness about the nutritional benefits of dietary supplements is projected to fuel market growth.

Furthermore, the expansion of supplements with innovative ingredients, such as cannabis, that are effective in treating chronic, inflammatory, and neuropathic pain is expected to contribute to the demand. However, the growing cost of packaging is expected to slightly hamper the market growth over the coming years. This can be attributed to the inclusion of anti-counterfeiting measures, such as a hologram, barcode, and tags, into the packaging.

The raw materials include High-Density Polyethylene (HDPE) and Polyethylene (PE), which are primarily used in the production of bottles & jars, and stand-up pouches. The high volatility in the raw material prices due to crude oil price fluctuations has also been impacting the manufacturers’ costs, and the trend is expected to continue over the forecast period.

Packaging Type Insights

The primary packaging type led the market with a share of 62.3% in 2020. Primary packaging protects the formulation from environmental influences, helps in smooth distribution and evacuation of the product, and aids in delivering marketing information to the end-users.

Both rigid and flexible materials are utilized for the primary packaging of supplements & nutrition products. The increasing need for lightweight, resealable, sustainable, and travel-friendly packaging is anticipated to boost the demand for flexible primary packaging products. The bottles & jars sub-segment accounted for the highest share in the primary packaging segment in 2019. Plastic-based bottles & jars are the most preferred owing to their lower weight & prices and higher functionality along with non-fragility, as compared to glass bottles & jars.

The secondary & tertiary packaging segment will register the fastest CAGR from 2020 to 2027 as it plays a vital role in protecting the primary packaging and assists in smooth and damage-free transportation of the products throughout the supply chain. Secondary packaging is used for branding activities, as customers initially interact with the secondary packaging in the retail spaces.

Material Insights

Plastic led the market and accounted for more than 76% share of the global revenue in 2020. Polyethylene Terephthalate (PET), Polypropylene (PP), and HDPE are the key types of plastic used in supplements & nutrition packaging products, such as bottles, jars, sachets, pouches, and blister packs.

The PET plastic type held a dominant share in the market owing to properties such as high recyclability rate, tensile strength, impact resistance, and clarity, which make it an ideal packaging solution for products like protein powders, vitamins, and others.

Plastic is a non-degradable material and, thus, presents sustainability issues. Increasing awareness about sustainability has been forcing end-user companies to opt for eco-friendly materials, such as glass, metal, and paper-based cardboard, which will hamper the plastic segment growth.

The paper & paperboard material segment is estimated to register the fastest CAGR from 2020 to 2028, as these materials are majorly utilized in secondary and tertiary packaging of supplements and nutrition. Excellent printability, low cost, easy availability, and sustainability of paperboard & cardboard make them a lucrative secondary & tertiary packaging option.

Formulation Insights

The powder formulation segment dominated the market and accounted for more than 45% share of the global revenue in 2020. This can be attributed to the high demand for sports nutrition products, such as whey protein, plant protein, and supplements for weight loss or gain.

Global supplements and nutrition packaging market share

HDPE or PET wide mouth jars & bottles, pouches, and sachets are mainly utilized for the packaging of powder formulations. The increasing popularity of outdoor sports and rising awareness about leading a healthy life is fueling the demand for protein supplements. Moreover, the growing demand for plant-based protein supplements is projected to drive the segment over the forecast period.

The liquid formulation segment is estimated to register the fastest CAGR from 2020 to 2027. Liquid formulations include sports and energy drinks and are largely packed in PET and glass bottles. The ease of administration of the liquid form of nutraceuticals is expected to increase the segment growth in the coming years.

Regional Insights

Asia Pacific led the market and accounted for over 43% share of the global revenue in 2020. It is estimated to expand further at the fastest CAGR from 2020 to 2027. Major factors driving the APAC market include high demand for nutrition products and supplements, availability of cheap labor & raw materials, and the presence of numerous processing plants in the region. Moreover, the rapid growth of the functional food & beverage industry and improving healthcare infrastructure in the emerging economies are anticipated to propel the demand for supplements and nutrition products, which, in turn, will drive the market.

North America accounted for the second-largest share in the market in 2020, on account of the high demand for supplement & nutrition products. The region will retain this market position over the forecast years due to increased intake of supplement & nutrition products to boost immunity and minimize the risk of coronavirus infection, which is expected to benefit the regional market.

Key Companies & Market Share Insights

The industry is moderately fragmented with the presence of a large number of small- and medium-sized companies. Market players focus on sustainable packaging owing to stringent regulations regarding the use of excessive plastic material, coupled with the growing environmental awareness among the consumers.

Key players are manufacturing products through Post-Consumer Recycled (PCR) plastic and are developing packaging pouches from compostable material. Furthermore, companies have been focusing on consumer trends and preferences, such as convenience packaging, which offers travel-friendly, single-serve packaging advantages. Some of the prominent players in the global supplements and nutrition packaging market include:

  • Glenroy, Inc.

  • Comar, LLC.

  • Alpha Packaging

  • Graham Packaging Company

  • Gerresheimer AG

  • ePac Holdings, LLC

  • Law Print & Packaging Management Ltd.

  • MPS (Moulded Packaging Solutions)

  • OPM Labels

  • Container and Packaging Supply, Inc.

Supplements & Nutrition Packaging Market Report Scope

Report Attribute


Market size value in 2020

USD 23.6 billion

Revenue forecast in 2028

USD 33.7 billion

Growth Rate

CAGR of 4.5% from 2020 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2020 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Packaging type, material, formulation, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; Spain; France; Italy; Russia; China; Japan; India; Australia; Singapore; South Korea; Brazil; Mexico; Argentina; Saudi Arabia; South Africa; UAE

Key companies profiled

Glenroy, Inc.; Comar, LLC.; Alpha Packaging; Graham Packaging Company; Gerresheimer AG; ePac Holdings, LLC; Law Print & Packaging Management Ltd.; MPS (Moulded Packaging Solutions); OPM Labels; Container and Packaging Supply, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global supplements and nutrition packaging market on the basis of packaging type, material, formulation, and region:

  • Packaging Type Outlook (Revenue, USD Million, 2017 - 2028)

    • Primary Packaging

      • Bottles and Jars

      • Tins and Cans

      • Stand-up Pouches

      • Sachets and Other Pouches

      • Blisters and Strips

      • Rigid Papers

    • Secondary & Tertiary Packaging

      • Paperboard

      • Flexible Paper/Plastic/Metal

  • Material Outlook (Revenue, USD Million, 2017 - 2028)

    • Glass

    • Plastic

      • PET

      • HDPE

      • PP

      • Others

    • Metal

    • Paper & Cardboard

  • Formulation Outlook (Revenue, USD Million, 2017 - 2028)

    • Tablets

    • Capsules & Pills

    • Powder

    • Soft Gels

    • Liquids

  • Regional Outlook (Revenue, USD Million, 2017 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • Spain

      • France

      • Italy

      • Russia

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Singapore

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • Saudi Arabia

      • South Africa

      • UAE

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