Switzerland Hearing Aid Retailers Market Size, Share, & Trends Analysis Report By Type (In-the-Ear Hearing Aids, Receiver-In-the-Ear Hearing Aids), By Technology (Digital, and Analog), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Switzerland hearing aid retailers market size was estimated at USD 352.81 million in 2024 and is expected to grow at a CAGR of 7.99% from 2025 to 2030. The increasing prevalence of hearing loss among the aging population, and rising importance of hearing health are primarily driving market growth. As life expectancy increases, more individuals are entering older age groups where hearing impairment is more common. For instance, in April 2025, the Federal Statistical Office (FSO) projects Switzerland's population to reach 10.5 million by 2055. The number of individuals aged 65 and older is expected to increase by about 50% between 2024 and 2055. Projections indicate that by 2055, this age group will make up roughly a quarter of the total population, surpassing the percentage of children and teenagers, estimated at around 17.9%. The number of people aged 80 and older will nearly double, rising from about 540,000 in 2025 to approximately 1.03 million in 2055.

The industry is witnessing a notable shift as retailers are providing eco-friendly technologies, with a strong focus on reducing reliance on disposable batteries and embracing sustainable alternatives. For instance:

• Phonak offers rechargeable hearing aids that are designed to last up to 24 hours on a single charge.

• Widex offers fuel cell-based rechargeable solutions.

• ReSound offers AI-driven technology and streaming for Android and iOS devices.

In addition, some retailers hold certifications such as ISO 9001 for quality management and ISO 14001 for environmental management, ensuring high-quality, eco-friendly products.

Furthermore, favorable reimbursement policies and insurance coverage for hearing aids are making these devices more accessible to consumers, thus stimulating market growth. For instance, in Switzerland, the social insurance systems AHV/AVS (Old Age and Survivors Insurance) and IV (Disability Insurance) provide financial assistance for individuals requiring devices based on specific criteria related to hearing loss. Below is a detailed breakdown of how these contributions work. The AHV/AVS contributes from a total hearing loss of 35% (both ears together), providing CHF 630 for one product or CHF 1237.50 for two every five years; the IV contributes from a total hear loss of 20%, offering CHF 840 for one or CHF 1650 for two every six years. Moreover, there are a variety of hearing aid retailers, including specialized audiologists and larger companies such as Auzen, offering cost and coverage through insurance.

The country’s market growth is driven by several emerging trends that reflect changing consumer needs and technological advancements as given in the table below.

New Market Trends

In 2024, the market is driven by key factors such as revenue performance, extensive distribution networks, and high unit sales, reflecting financial strength and consumer demand.

Pricing Analysis

Revenue Streams and Business Models in Switzerland

Market Concentration & Characteristics

The chart below illustrates the relationship between market concentration, market characteristics, and market participants. The x-axis represents the level of market concentration, ranging from low to high. The y-axis represents various market characteristics, including degree of innovation, level of merger & acquisition, impact of regulation, and market expansion. The degree of innovation is medium, the level of merger & acquisition activities is low, the impact of regulations on the market is high, the market expansion is medium.

The market exhibits a moderate degree of innovation, driven by increasing consumer demand for advanced auditory solutions, rising awareness of hearing health, and a strong focus on digital transformation. For instance, Audika offers hearing aids integrated with Polaris chips and 4D sensor technology. The 4D sensor technology helps enhance environmental awareness, improve speech recognition, leverage wind noise management, and enable automatic adaptation to different listening modes based on the situation. Moreover, Sonova’s offers Phonak Virto B-Titanium, an ITE hearing aid with a titanium shell which is Bluetooth-enabled and can be connected to cell phones.

Several key market players are devising business growth strategies in the form of mergers and acquisitions. Through M&A activity, these companies are expected to expand their business geographies. In December 2022, Sonova Holding AG, a prominent provider of hearing care solutions, announced the successful completion of its acquisition of the HYSOUND Group. This strategic move is significant as it enhances Sonova's footprint in the rapidly growing Chinese market for audiological care. The HYSOUND Group operates approximately 200 clinics across more than 20 provinces and over 70 cities in China, which will substantially increase Sonova’s direct consumer access in this key market.

The retailers must be licensed and adhere to the Swiss Medical Device Ordinance (MedDO). This ordinance, which closely aligns with the European Union's Medical Device Regulation (MDR), regulates medical device manufacturing, importing, and distribution. Hearing aids must be CE marked or meet equivalent standards for safety and performance. In addition, retailers need to be registered with Swissmedic, the Swiss Agency for Therapeutic Products, and obtain a Swiss Registration Number (CHRN).

Several market players are expanding their business by entering new geographical regions to strengthen their market position and expand their product portfolio. In October 2024, Sonova announced that it has resumed the supply of its products to Costco, a significant development for both companies and their customers. This decision comes after a period during which Sonova had halted supplies to Costco, impacting the availability of hearing aids in one of the largest retail chains in the U.S. The Sennheiser Sonite R, a prescription product designed specifically for Costco, is available in 107 U.S. locations, with plans for future expansion.

Type Insights

The receiver-in-the-ear hearing aids segment held the largest revenue share of 75.66% in 2024 and is expected to grow at the fastest CAGR over the forecast period. The growth of the segment is attributed to the growing consumer demand for discreet, high-performing, and technologically sophisticated devices. RITE models, which differentiate the receiver from the microphone and amplifier, provide a more natural auditory experience and a more compact design than traditional behind-the-ear (BTE) models. For instance, the Phonak is known for its innovative device and wireless technology, including the "Paradise " and "Marvel" platforms, which offer Bluetooth connectivity and various models to suit individual needs. In addition, it offers "Roger" technology, which enhances hearing in challenging environments, and it’s "Lyric" hearing aid, a 100% invisible, long-term wear device. Moreover, Bernafon offers "Viron" hearing aids with "True Environment Processing".

The behind-the-ear hearing aids segment is expected to grow at a significant CAGR over the forecast period. Continuous innovation in BTE devices, such as improved sound quality, noise reduction features, Bluetooth connectivity, and rechargeable batteries is driving segmental growth. Moreover, increasing product launches and approval is expected to drive the market growth. In February 2024, ReSound announced the launch of rechargeable Behind-the-Ear (BTE) and in-ear custom models to its popular Nexia hearing aid line, emphasizing the innovative features of these industry-first devices that incorporate Bluetooth Low-Energy (LE) along with Auracast audio broadcast technology.

Technology Insights

The digital segment held the largest revenue share of 94.39% in 2024 and is expected to grow at the fastest CAGR over the forecast period. The digital sector is witnessing notable expansion, fueled by technological innovations and a growing need for high-quality, customizable solutions. Digital hearing aids, which transform sound into a digital signal for processing, provide enhanced sound clarity and feature advanced options like Bluetooth connectivity and mobile app remote control. Moreover, these devices are programmed and adjusted remotely by audiologists, making them particularly attractive to the tech-savvy younger generation that prioritizes convenience and efficiency in their healthcare. 

The analog segment is expected to grow at a significant CAGR over the forecast period, driven by cost-effectiveness and simplicity.Analog hearing aids tend to be more budget-friendly than digital models, making them a great option for consumers with basic hearing requirements or those seeking cost-effective solutions. In addition, their lower maintenance costs and easy-to-use features make them particularly appealing for older individuals or anyone with mild to moderate hearing loss. Moreover, increasing awareness of hearing loss and its effects on health and well-being contributes to growth in this segment.

Key Companies & Market Share Insights

The market is highly consolidated, dominated by three major national chains: Neuroth, KIND Hörzentralen AG, and Amplifon.The remaining market share is fragmented, consisting of independent audiologists and smaller retail groups. Key players are adopting growth strategies to enhance their market presence, including collaborations and mergers & acquisitions.

Recent Developments

• In August 2024, Sonova launched the Audéo Sphere Infinio, which is recognized as the world's first hearing aid powered by real-time artificial intelligence (AI). This innovative device aims to significantly enhance speech clarity, particularly in noisy environments, addressing one of the most pressing challenges faced by individuals with hearing loss. 

Switzerland Hearing Aid Retailers Market Report Scope

Switzerland Hearing Aid Retailers Market Report Segmentation

This report forecasts revenue growth, country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Switzerland hearing aid retailers market report based on type, and technology.

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • In-The-Ear Hearing Aids

  • Receiver-In-The-Ear Hearing Aids

  • Behind-The-Ear Hearing Aids

  • Canal Hearing Aids

• Technology Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Digital

  • Analog