The global artificial meat market is expected to witness significant demand owing to the rise in global demand for meat substitutes and alternative sources of protein. Major drivers, including growing health awareness, environmental concerns, and better health benefits, are slated to have a positive impact on the growth of the market.
In addition, growing consumer inclination towards animal welfare, and innovations in cellular agriculture are some other significant drivers that are projected to drive the global synthetic meat market. Furthermore, increasing consumption of meat products coupled with growing demand for nutritious meat is likely to help the market growth over the forecast period.
The global meat industry has come under rising scrutiny in the past few years owing to the scale of its ethical, human health, and environmental impacts. The aforementioned concerns, coupled with estimates that demand for protein products will continue to increase over the forecast period suggests an urgent need for techniques of protein production that are more nutritious, animal welfare-conscious, and sustainable.
The production of artificial/synthetic/cultured/in vitro meat is an emerging process to produce animal meat in laboratories using tissue engineering techniques. This method of producing meat includes vitro culture of the animal muscle tissue rather than slaughtering animals to obtain meat for consumption. The product not only offers healthier, safer, and disease-free meat to consumers, but also reduces the negative environmental effects compared with traditional meat production.
Customer desire to consume meat and animal-derived foods have led to the development of cellular agriculture that helps to produce animal proteins using less animal-derived material than the current meat industry, by utilizing in-vitro cultivation. The said methodology aims to satisfy an end-user desire to consume meat products with the drive to safeguard global food security and lessen the environmental problem of food production.
There are some stringent regulations in naturally adapted food products that can have a negative influence on the development of cultured meat. As of June 2018, the Food and Drug Administration is planning to mention cultured meat into the US legislation. According to the Bill, US Secretary shall control products made from cells of amenable species of livestock grown under controlled conditions for use as human food.
Cultured meat market is segmented on the basis of product, and application. Based on the product type the segment includes poultry, pork, beef, and duck. Poultry segment is anticipated to witness high growth on account of its cost-effectiveness for low-income families in developing countries and accessible source of protein with low-fat content and limited religious restrictions. In addition, consumption of poultry meat, as part of a balanced diet, is linked with a risk reduction of rising obesity and overweight, cardiovascular diseases, and type 2 diabetes mellitus.
On the basis of application, the artificial meat market is segmented in the form of nuggets, sausages, burgers, meatballs, and hot dogs. The nugget segment is projected to witness high demands owing to the consumer preferences for nuggets as snacks in developed countries including the UK, Germany, Spain, Canada, and the U.S. Rising demand for cultured meat and a positive approach towards clean meat by the consumers are some of the driving factors which are predicted for the growth of the segment.
The North America region is expected to witness high demand in the in vitro meat market over the forecast period owing to the meat-eating population and growing investments and research on product development. Moreover, the global presence of cultured meat producers is anticipated to deliver favorable prospects for diversification and growth in the region.
The key players in the artificial meat market include MosaMeat, Just, Inc, SuperMeat, Aleph Farms Ltd, Finless Foods Inc, Integriculture, Balletic Foods, Future Meat Technologies Ltd, Avant Meats Company Limited, Higher Steaks, Appleton Meats, Fork & Goode, Biofood Systems LTD, Mission Barns, BlueNalu, Inc., Meatable, Seafuture Sustainable Biotech, Shiok Meats, Wild Type, Lab farm Foods, Kiran Meats, Cubiq Foods, and Cell Farm FOOD Tech/Granjua Celular S.A.
The industry rivalry is medium, with a handful of meat substitute producers. However, increasing new entrants coupled with diversified customer preferences and growing demand is expected to bolster industry rivalry over the forecast period. R&D initiatives to develop superior products in compliance with food regulations currently characterize the industry.
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The demand for packaged and processed foods is expected to increase owing to their longer shelf life. Furthermore, manufacturers are closely monitoring the product supply to major retailers through specialized communication channels in order to improve restocking. In addition, processed food manufacturers have urged the packaging raw material suppliers as well as contract packers to ensure a steady flow of goods during the lockdown related to COVID-19. The report will account for Covid19 as a key market contributor.