GVR Report cover Table Linen Market Size, Share & Trends Report

Table Linen Market Size, Share & Trends Analysis Report By Material (Cotton, Artificial Fibers), By Application (Residential, Commercial), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-325-6
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global table linen market size was valued at USD 9.6 billion in 2018. Growing real estate market and changing lifestyle drives people to spend more on home decoration and interior, thereby driving the global market. Rise in the number of the working class professionals in the developing economies including China, India, and Brazil is enabling the consumers to raise their spending on home décor products. Moreover, availability of natural and environment friendly fibers is driving the demand for decorative tableware products.

Over the past few years, awareness among the consumers and manufacturers regarding natural fibers is increasing in order to protect the environment from artificial waste generated from manufacturing process and scrap materials. This aspect is predicted to generate a considerable revenue for the global market over the forecast period. Moreover, it is likely to generate many opportunities for table linen manufacturers to invest in R&D in order to meet the needs and requirements of the consumers. Manufacturers are constantly coming up with innovative and improved designs at an affordable price range to attract more consumers. This is anticipated to fuel the market growth over the next few years. Availability of various table linen products such as mats, runners, napkins, and covers at a cheaper rate is enabling the customers to increase their buying frequency and in multiple quantities.

U.S. table linen Market

Easy availability of the product at cheaper prices has enabled the household segment to raise their spending on table linens. Consumers of the household segment are inclined towards buying cotton based tableware. These products are very pleasing and complement the dining room with their artistic appeal. Customers belonging to commercial segment such as restaurants and hotels are observed to be inclined towards rubber mats, plastic and synthetic covers. Growing use of cloth napkins for hygiene purpose while dining at restaurants, hotels, and even households is making this product popular and is anticipated to draw more demand. Premium silk quality based tableware are usually preferred by luxurious hotels, cafes, restaurants, and among households with high income.

Due to increasing number of fast food and restaurant chains across the world, demand for table linen is increasing that provides an aesthetic appeal to the dining experience. Availability of table covers, mats, table runners, and napkins in matching sets is anticipated to remain a favorable factor in generating more demand for table linen. Availability of large varieties of table linens in different colors, shapes, designs, and patterns at a cheaper price to match the kitchen décor, such as ready-made curtains and cushion covers, is anticipated to boost the market demand. Nowadays, table linens are used as typical decorative and protective table covers to avoid any kind of table stains. Popularity of the table cloths is increasing due to recent development in producing luxurious, soft, and anti-stain linen.

Material Insights

Cotton held the largest share of more than 30.0% in 2018. This segment growth can be attributed to its good absorbency, high strength, and color retention. Mid-size restaurants are one of the major application areas, where cotton table linen is used to make the dining room more appealing to the customers.

Artificial fibers, which include spandex and rubber table mats, are expected to expand at the fastest CAGR of 4.8% from 2019 to 2025. This segment growth is attributed to their use in many cafes and restaurants to prevent stains. These materials also offer easy removal of stains and have a longer durability as compared to others. Such properties make them popular among restaurants to avoid high maintenance of cotton linen. The premium quality table linen is expected to witness a slight decline in demand due to high cost and maintenance. The other type segment includes plastic, satin, and netted table cloths. The market share of this segment is predicted to witness a decline due to growing restrictions on the use of synthetic linens and plastic bans.

For instance, IKEA Holdings B.V. launched a variety of place mats and dining textiles products made from 100% polyester thread and seagrass as a base material. The surface coating is clear nitrocellulose lacquer that protects the table top surface and reduces noise from plates and flatware.

Distribution Channel Insights

Hypermarket/supermarket generated a revenue of USD 4.4 billion in 2018. This segment has been gaining traction owing to its benefits such as providing the customers an advantage of scanning the product before purchase, availability of an in store beauty associate who helps them choose the right product, and instant buying.Moreover, with the development of the organized retail sector, supermarkets/hypermarkets are providing an increasing visibility for the consumer products, along with others.

The online segment is expected to register a CAGR of 5.0% from 2019 to 2025. Emergence of e-commerce portals as key selling medium on account of providing value-added services including free-home delivery, cash-on-delivery (COD), overseas shipment facilities, return/exchange policy, and coupon benefits is expected to remain a prominent market trend.With an aim to reach out to the vast customer base, companies are offering their products through various online retailers such as Amazon, Jabong, Myntra, and Flipkart. Availability of a wide range of products from premium as well as international brands is also one of the key factors expected to drive the acceptance of online purchase. Moreover, luxury brands such as Libeco Home Online Shop, Fab India, and BELVIVERE Luxury Linens have their own online channels for easy accessibility of their products among the consumers.

Application Insights

The market is segmented into commercial and residential based on the application of the product. The residential application segment dominated the market with a revenue of USD 6.8 billion in the year 2018.  Increase in the number of households in countries like China and India is drawing more demand for table linens such as covers, napkins, table runners, and mats. Growing consciousness among the working class population to impart stylish finishing to the dining table is expected to boost the market growth over the next few years.

Global table linen Market

The segment growth can be attributed to the fact that though the commercial sector buy table linen in bulk, residential or households are in excess and have a tendency of buying it more frequently as compared to the commercial segment. Restaurants, cafes, and hotels use table covers either cotton based or artificial to enhance their restaurant décor. These products are believed to have the power to set mood (casual, formal or romantic), along with proving comfort, reducing background noise of plates and utensils, improving hygiene conditions, and protecting table surface from spills.

Regional Insights

North America held the largest share of 34.5% in 2018. Growing demand for table cloths to furnish the dining area with more aesthetic appeal is propelling the industry growth in this region. Furthermore, presence of developed economies such as U.S. is benefiting the market expansion owing to strong foothold of branded manufacturers and well-established industrial infrastructure. 

Europe holds a fair share of the industry and is expected to witness significant growth from 2019 to 2025. Prominent markets of this region include Germany, Spain, France, and U.K. Growing trend of using anti-stain table cloths in order to cut off maintenance costs is fueling the market growth in this region.

Asia Pacific is anticipated to register the fastest CAGR of 4.7% from 2019 to 2025 owing to increasing number of households, restaurants, and hotel chains in most of the countries. Developing economies such as China and India owing to their abundant raw material supply and skilled labors are anticipated to remain prominent markets in this region.

Table Linen Market Share Insights

Key players in this market include IKEA Holdings B.V., Premier Table Linens LLC, Prestige Linens LLC, Urquild Linen Co., Fabrica Maria, Jomar Table Linens CA, Around The Table LLC, Siulas AB, S.A. de C.V., and StarTex Linen Corporation.Some of the common strategies implemented by the companies are product launch, partnerships, and product modifications. For instance, Riegel, through a strategic partnership with Vision Support Services, is planning to expand the availability of its easy-to-wash and color fast spun polyester table linen across U.K.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global table linen market report on the basis of material, application, distribution channel, and region:

  • Material Outlook (Revenue, USD Billion, 2015 - 2025)

    • Cotton

    • Artificial Fibers

    • Linen Silk

    • Others

  • Application Outlook (Revenue, USD Billion, 2015 - 2025)

    • Residential

    • Commercial

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Hypermarket/Supermarket

    • Specialty Stores

    • Online

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • Germany

      •  U.K.

    • Asia Pacific

      • China

      •  India

    • Central & South America

      •  Brazil

    • Middle East & Africa

      • South Africa

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