The global touch screen display market is expected to witness substantial growth over the forecast period owing to the increasing smartphone and tablet proliferation. Technological advancement has resulted into a radical shift from traditional bulky, slow and imprecise resistive mono touch to highly sensitive multi-touch capacitive screen.
The touchscreen technology is used for human-computer interface to provide input to and obtain output from the processing unit. Touch screen has several applications across the industrial sectors and even in daily use. Smartphones, tablets, laptop and personal computers are the major and most profitable products where the touchscreen technology is used. Rapid popularization, ease of use, accessibility, increased consumer spending and increasing ergonomics are the key factors driving the Touch screen Display market growth. Continuous improvement in touch display material making new innovative and more feature intensive touch screen may provide avenues for market growth. Introduction of multi-touch display has also resulted into increased profitability with substantial rise in market share. The development of scratchless and multi touch-sensitive displays are the major trend in the Touch screen Display market. The use of the aforementioned value-added features to touchscreen is likely to enhance the end-user experience. Advancement in hardware technology is also anticipated to raise the demand for more improved touchscreens, which may catalyze the market growth. Further, introduction of gesture sensing and infrared touchscreen may also provide avenues for market growth. In addition, extension of its application into television, DVD and automobile sector is also expected to surge the demand. Several factors such as unprecedented picture quality, sleek form factors and lower power consumption may also be incorporated in touchscreen due to high end demand from next-generation mobile and IT technology. Recent introduction of ultra-slim glass, thinner then dollar bill may also be a key factor to the growth of new technologies such as rollable display and wearable technologies. Customization of touchscreen to give a personalized experience to end-user may also drive the market demand in foreseeable future. Force-sensing touch technology, waveguide technology and rising use of e-books readers are other trends, which may affect market positively in next seven years.
Availability of raw material is the major challenge to the market growth. Increasing cost of production and heavy competition may also decline market profitability. Display heating due to inability of heat dissipation in high end phones and tablets may also pose a challenge to the Touch screen Display market.
The Touch screen Display market is segmented on the basis of screen types and applications. Several different types of display include resistive, capacitive & infrared touchscreens and surface acoustic wave type displays. The applications of touch screen are mainly classified into personal use application including smartphones, tablets & consumer electronics and professional use applications including Professional applications including kiosks, health care, retail, education & government sectors.
The North America Touch screen Display market is expected to witness substantial growth owing to high use of technology-intensive products and growing demand for exceptional picture quality and wearable technologies. This region has the highest market share and expected to continue leading in next seven years. The Asia Pacific market may also exhibit excellent growth due to high smartphone adoption rate and availability of raw materials. The Europe market is also anticipated to rise in foreseeable future owing to the high end demand in professional applications such as education and government.
The key market participants include Corning Inc., 3M Company, Atmel Corporation, DISPLAX Interactive Systems, Cypress Semiconductor Corporation, Fujitsu Ltd., Samsung, Microsoft Corporation, Synaptics Incorporated, Freescale Gigabyte, Wintek Corporation, and LG Display. Prominent market players are establishing their grounds through new product development to integrate better and more efficient features. Several OEMs are also shifting their units to developing countries due to high availability of raw materials and cheaper labor.
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The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to having an impact on the production, the ongoing pandemic has taken a toll on the consumer demand for display integrated devices, likely exacerbated by the lockdown imposed across major countries. Uncertainty regarding the possible length of lockdown makes it difficult to anticipate how and when a resurgence in the display industry will occur. On the flip side, increased demand for displays in medical equipment including ventilators and respirators is expected to keep the demand for displays afloat in the coming months. The report will account for Covid19 as a key market contributor.
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