Traditional Ceramic Market Size, Share & Trends Analysis Report By Application (Architectural, Sanitary, Daily-use, Art), By Region, And Segment Forecasts, 2024 - 2030

Traditional Ceramic Market Size & Trends

The global traditional ceramic market size was valued at USD 141.45 billion in 2023 and is likely to grow at a compound annual growth rate (CAGR) of 5.1% from 2024 to 2030. Rising investment in the development of luxury hotels and restaurants is expected to propel the demand for ceramic-based products over the forecast period. Traditional ceramic products, such as tableware, sanitaryware, and artware, are predominantly sought after by hotels and restaurants. The desire to enhance customer satisfaction and loyalty has prompted owners of these establishments to upgrade their interiors and achieve a visually appealing aesthetic. As a result, consumption of traditional ceramics is anticipated to increase over the coming years, with growing investments in the hotel industry.

The U.S. is anticipated to provide lucrative opportunities for the market to flourish over the coming years. The growth is anticipated on account of growing investments in new residential construction nationwide. New homes encourage consumers to allocate a budget towards decorating their homes with products such as vases, pots, sanitaryware, art ware, and tableware. With these items, they aim to enhance the visual appeal and overall aesthetic of their living spaces.

In September 2023, according to the US Census Bureau, overall construction spending rose by 4.6% for the first nine months of 2023 compared to the same period in 2022. The spending in private construction for the new multifamily sector increased by 22.3% compared to September 2022. Also, single-family homes established 19-month high sales of 12.3%, as the price of median houses dropped.

Surging investments in hotel construction in the U.S. are expected to augment demand for traditional ceramics in coming years. For instance, 100 new hotels were opened in the U.S. during the second quarter of 2023, and 400 new hotels are anticipated to open in the country by the end of 2023.

Manufacturer worldwide faces challenges due to the high raw material costs, which has prompted some small-scale manufacturers to shut down their production units. According to the India-based Morbi Ceramic Association, almost 100 manufacturing units of ceramic products were shut down in 2022, due to a rise in input costs of coal gas, and other raw materials.

Regional Insights

Asia Pacific held the largest revenue share of over 39.0% of the global market in 2023. Governments in the region are trying to develop and promote their traditional ceramic clusters, which is anticipated to propel demand for products in the coming years. In July 2022, the Government of Vietnam announced that it is planning to develop 301 traditional craft villages for tourism in the country by 2030. This plan aims at creating jobs in Vietnam and increasing the income of local artisans. It is expected to help villages such as Bat Trang (a famous pottery village in Hanoi).

North America is anticipated to register a CAGR of 4.3, in terms of revenue, over the forecast period. Growth in the region is attributed to increasing investment in residential projects. For instance, in February 2023, the Board of Commissioners of the San Antonio Housing Authority, Texas, U.S. approved USD 486 million to construct 14 affordable housing developments in San Antonio.

Middle East & Africa holds major potential growth for the market to flourish over the coming years. The demand is expected to be driven by the increasing number of hotels, luxury resorts, and luxurious residential spaces in countries like UAE, Saudi Arabia, Bahrain, and Qatar. For instance, in August 2022, Saudi Arabia’s crown prince announced a master plan for the Rua Al Madinah project. Under this project, Saudi Arabia is projected to construct 47,000 new hotel rooms in an area of 1.5 million square meters by 2030. This is likely to increase the consumption of tableware and artware over the forecast period.

Market Dynamics

High energy requirement is one of the major concerns for the market. A rise in gas prices negatively impacts manufacturers. For instance, in March 2022, Bangladesh Ceramic Manufacturers and Exporters Association (BCMEA) requested the Bangladesh government not to increase gas prices in the country. According to the association, cost of ceramics rose by 10- 12% in 2019, after gas prices expanded by 38% at the industry level.

Also, the ban on Russian exports made the situation critical for countries like Germany. In 2022, jobs in energy intensive industries of Germany reduced by 10% compared to 2021, where sectors including ceramics, glass, metals, textiles, and paper took major impact. For example, a Bavaria-based glass bottle manufacturer is said to spend EUR 32 million (~USD 34.16 million) for energy in 2022 compared to EUR 11 million (~USD 11.74 million) in 2019.

Application Insights

Based on application, architectural segment held the largest revenue share of nearly 55.0% in 2023, in the global market. Rising investment in the construction of non-residential buildings worldwide is strengthening demand for tiles, mosaics, roof tiles, and bricks.For instance, in March 2022, DLF announced an investment of INR 20,000 million (~USD 241.7 million) in constructing two shopping malls in India.

Artware segment is expected to register a growth rate of 4.3% over the forecast period. The segment growth is attributed to rising investment in new luxury hotels, villas, and restaurants.For instance, in August 2022, the UAE government announced diversifying its hospitality options by setting up new resorts and hotel projects in various locations, including Marjan Island and Jebel Jais. Furthermore, the Tourism Development Authority announced to increase in the number of hotel rooms by 12,747 across 50 hotels and resorts in the next 5 years.

Daily use segment is another lucrative application for traditional ceramics. Rising investment in new residential buildings is propelling the growth of this segment. For instance, in August 2022, AlDar Properties announced the launch of a USD 313.0 million residential development project, namely Yas Park Gate in Abu Dhabi, Dubai. The project is expected to be completed by 2028.

Key Companies & Market Share Insights

The market is competitive and highly fragmented due to numerous manufacturers of traditional ceramics. The players in this market continuously develop products and introduce new upgrades to stay ahead of their competitors.

For instance, in March 2023, RAK Ceramics announced to upgrade its sanitary ware production line in UAE with an investment worth USD 14 million. The company will introduce the latest cutting-edge technology kilns in the facility and aims to sustainably elevate the sanitaryware manufacturing model.

Traditional Ceramic Market Report Scope

Global Traditional Ceramic Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global traditional ceramic market report based on application, and region.

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Architectural

  • Sanitary

  • Daily-use

  • Art

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Turkey

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • GCC