Traffic Road Marking Coatings Market Report

Traffic Road Marking Coatings Market Analysis By Product (Paint, Thermoplastic, Preformed Polymer Tape, Epoxy), Growth Prospects, Value Chain Analysis, And Segment Forecasts, 2014 - 2025

  • Published Date: Jun, 2017
  • Base Year for Estimate: 2016
  • Report ID: 978-1-68038-808-4
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 194

Industry Insights

The global traffic road marking coatings market size was estimated at 1,366.2 kilo tons in 2016. Increasing infrastructure spending for constructing new highways and focus on repair & maintenance operations are expected to be the key driving factors for the global market growth. 

The industry is not only associated with new road construction activities but also with existing maintenance businesses, which drives the repainting activities. The market has witnessed increasing investment in intelligent street marking systems and machines that help in recording the drivers speed, driving conditions, temperature and communicating it to a vehicle’s sensor system.

U.S. traffic road marking coatings market volume by product, 2014 - 2025 (Tons)

U.S. traffic road marking coatings Market

Paint is a widely used for travel lanes, loading zones, and parking spaces. Thermoplastic coat, which is also known as hot melt marking, is gaining advantage owing to its properties such as longevity, retro-reflectivity, etc.

Preformed polymer tape is a cold-applied plastic sheet used for marking traffic lanes, crosswalks, and stop bars. Epoxy is a reliable and economical solution which consists of a pigmented resin base and a catalyst. Such coating type is preferred over plastic material owing to its low cost and highly reliable features.

Manufacturers are coming up with initiatives to develop temperature-sensitive paints which can withstand adverse environmental conditions such as snowfall, heavy rains, etc. The majority of road fatalities occur during the dark. These coatings also help in reducing the number of accidents. Parking striping activities are expected to boost the product demand in public as well as the private areas.

Regulatory bodies globally are continuously formulating guidelines to improve road safety and. While a well-established regulatory structure is already present in developed regions, such as the North America and Europe, emerging economies are still working toward enhancing the framework in their respective countries to ensure road safety and maintenance.

Product Insights

The thermoplastic coating is projected to emerge as the fastest growing product segment. Road marking paints is expected to be the largest segment. Conventional paint is ideal for markings on private areas and public streets. The biggest advantage is that it dries fast. Also, they come in various colors, each symbolizing a different function, viz. best reflectors, areas frequented by heavy fork-lift truck, essential for temporary marks.

Global traffic road marking coatings market volume by product, 2016 (%) 

Global traffic road marking coatings Market

Thermoplastic markings are applied in a thick/built up layer to create rumble strips. This coating sets quickly and will adhere firmly to the surface. Extra additives can be added to retain its color over time thus improving its reflective capabilities. High strength and resistance make them wear-resistance. High visibility is their largest advantage.

Preformed Polymer Tape, also referred to as tape or cold plastic, preformed polymers are laid, either over the surface of the pavement or by road workers on the asphalt concrete during the hardening process. Along with its use for crosswalks and stop bars, it is also supplied in sheets from which unique shapes, forms, or letters can be customized.

Epoxy is used for long-lasting, hygienic and highly durable line markings; it is smooth and easy to clean, food safe, suitable for heavy-wheeled traffic and can be applied in all weather conditions. It can bond and set on the cold and wet road surface and is a durable material that provides perfect adhesion to both asphalt and concrete pavements.

Regional Insights

The U.S. government has rolled out initiatives to enhance road infrastructure and encourage the development of durable, high-performance coating products with enhanced visibility and skid resistance. Facilitating vertical market integration by launching manufacturing units for motorway marking and traffic paints will give contractors and applicators a chance to acquire better control over cost and quality of products. This is expected to support the regional market growth over the forecast period. 

Europe has emerged as the largest market while Asia Pacific is projected to witness the highest growth over the forecast period. The European Union Road Federation, as a part of its ongoing efforts, is actively researching to develop standard recommendations to reach its goal of reducing highway fatalities. Usage of high-quality building materials, training, better surveillance on contractors are a part of the proposed ’10-point’program.

High growth of infrastructure in emerging economies will probably trigger the regional growth. Road construction in India has increased from 9 km per day in 2014 to around 22 km per day in 2016. Such enormous increase in highway building activities, coupled with maintenance activates will probably result in high market growth.

Competitive Insights 

Manufacturers focus on developing innovative product such as temperature-sensitive, long-lasting, reflective, paints. Key players operating in the traffic road marking coatings market include, Automark Technologies Sherwin-Williams Company, Geveko Markings, Ennis-Flint, Crown Technologies, Dow, Asian Paints, Surya Min Chem (SMC), SealMaster, 3M, Lanino and Swarco AG.

There is a high degree of integration by Kestrel Thermoplastics Ltd. as the company supplies as well as manufactures traffic road marking coatings. Over the forecast period, there is a likelihood of high degree of forward integration by manufacturers to increase their position in the global market.

A large number of contractors undertake public and private street contracts. Vertex and K.M. Contractors Pvt. Ltd. are among the companies that such services. Various areas served by include streets, highways, private areas, parking spaces, bus/bike lanes, etc

Report Scope 



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2025

Market representation                                                

Volume in tons, revenue in USD Million and CAGR from 2017 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, UK, France, China, India, Brazil, Saudi Arabia

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the traffic road marking coatings market on the basis of product and region:

  • Product Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • Paint

    • Thermoplastic

    • Preformed Polymer Tape

      • By Product

        • Thermoplastic Tape

        • Pressure Sensitive Tape

      • By Application

        • Road Marking Lines

        • Road Marking Labels

      • By Usage

        • Permanent

        • Removable

    • Epoxy

  • Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • UK

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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