GVR Report cover UK Online Laundry Services Market Size, Share & Trends Report

UK Online Laundry Services Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet), By Application (Residential, Commercial), And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68040-222-6
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2023
  • Forecast Period: 2024 - 2030 
  • Industry: Consumer Goods

UK Online Laundry Services Market Trends

The UK online laundry services market size was estimated at USD 1.98 billion in 2023 and is expected to grow at a CAGR of 33.8% from 2024 to 2030. The growth of this market can be mainly attributed to the rising disposable income, convenience aspect offered by the businesses through pick and delivery offering associated with the one services, unceasing urbanization, and rising number of people relocation to urbanized areas of the country. In addition, the changes in lifestyle owing to intense pandemic period are also driving the growth for this market.

UK online laundry services market size, by application, 2020 - 2030 (USD Billion)

The UK online laundry service market accounted for 29.10% of global online laundry service market revenue in 2023. The industry has been producing overwhelming response for the offerings for a while now. Lockdowns and strict restriction experienced by entire Europe during pandemic period has resulted into drastic changes in lifestyles of people in the region. Online services of all sorts including food delivery, ticketing, transportation, entertainment and others have been generating unprecedented demand.

Working population of the region is preferring adoption of online services by shifting from conventional laundry processes. This industry has been getting overwhelming response from working professionals as the long work hours and travel time of each day leaves them with very less time for other activities. In addition, students across the urbanized areas prefer these services as well.

Growing awareness about the personal hygiene routine and increasing preference towards washing bedding linens and other clothing from household has been resulting in upsurge in response to online laundry services. This is mainly due to innovation marketing campaigns and awareness about the advantages associated with use of online services. Furthermore, the companies operating in the industry provide value added service such as ironing, folding and delivery of the clothes at doorstep, which in turn, enhances the demand for the service.

Market Concentration & Characterization

The UK online laundry services market is growing at an accelerating pace and the growth stage is identified as high. This market is fragmented in terms of concentration as it is characterized by the presence of many market participants who have been gaining a significant amount of attention from customers, both residential and commercial as well. The companies operating in the industry adopt strategies such as service differentiations, discounts and customer royalty benefits to attract greater number of users.

UK Online Laundry Services Market Concentration & Characteristics

Degree of innovation is at moderate level in this market. Apps and platforms provided by the companies are backed by advanced technology. These platforms provide various services such as pickup appointment bookings, tracking of the cloths, tagging and more. In addition, companies have been adopting innovation as one of their strategies to develop competitive advantage over other market participants. For instance, Girbau, S.A. announced that they have updated to a washing machine that can operate at a capacity of 85kg, in April 2019.

However, threat of substitutes is at moderate level in this industry. Technology is assisting companies in inventing home appliances with cutting-edge features almost every day. However, these technologically equipped solutions are costly in terms of prices, eventually the advancement will result in availability of cost-effective equipment. This possibility coupled with rising disposable income level in working professionals living in urbanized parts of the country, can result in becoming a substitute for the market.

Service Insights

The online laundry care services market in the UK held a market share of 44.43% in 2023. This can be attributed to growing consciousness about individual hygiene, reduced time taken by the process as matched to other services and increasing number of market participants providing efficient services. This service type principally fuels the progress of the online laundry services market in the UK, as clients are more drawn towards adoption of this type instead of other services.

UK online laundry service market share, by service, 2023 (%)

Online duvet cleaning market in the UK is expected to grow at a CAGR of 36% from 2024 to 2030. Spotless duvet, recently dry-cleaned linens, consistent washing of duvets, beddings, pillow-covers, and other linens are considered as part of encouraging lifestyle and personal hygiene routines. In addition, the online feature of this market diminishes turmoil and difficulties linked with the service.

Application Insights

The residential online laundry services market in the UK accounted for revenue share of 61.68% in 2023. The growth of this market can be attributed to the convenience factor it offers. Working class population primarily drives the residential application of online laundry services. This group of potential customers get benefitted by the use of the service as they do not need to spend on energy consumption and their choice also results in less use of water, which is not really monitored in residential settings.

The commercial online laundry services market in the UK is expected to grow at a CAGR of 34.1% from 2024 to 2030. Commercial users include luxury hotels, restaurants, companies, organizations where uniform is part of employee’s daily appearance, and others. These entities often have strategic partnerships with local laundry businesses for years. It has been a difficult journey for this market to establish their position owing to reason. However, now companies operating in this market are considered as one of the key alternatives by the commercial users as well.

Key Online Laundry Services Company Insights

Many players are increasing their focus on trends. Key companies are diversifying their service offerings to maintain their industry share. For instance:

  • Laundryheap is one of the key laundry companies of Europe, which delivers fast, customised, trustworthy online services. After start of their business journey from London, the company has extended its business in 12 different countries such as France, Sweden, Netherlands, Singapore, Bahrain, Kuwait, Denmark and United States.

  • iHateironing is one of the significant market players of online laundry in UK. It has its presence across the areas including Brighton, Central London, East London, Edinburgh, Harrow, North East London, Oxford, Surrey, West London and more. The company allows users to book an appointment for pickup, picks up the bag full of cloths and delivers back the cleaned items within 24 hours or even earlier and according to customer’s requirement.

Key UK Online Laundry Services Companies:

  • Laundryheap
  • Primelaundry
  • iHateironing
  • Spotlex
  • Laundrapp
  • Nectrabase
  • Oxwash
  • Love2Laundry
  • Zimmber

Recent Developments

  • In April 2022, Laundryheadp Ltd., one of the market participants acquired the market competitor Laundrapp while extending their presence beyond particular region.

UK Online Laundry Services Market

Report Attribute


Market size value in 2024

USD 2.45 billion

Revenue Forecast in 2030

USD 14.06 billion

Growth rate

CAGR of 33.8% from 2024 to 2030


2018 - 2023


2024 - 2030

Quantitative units

Revenue in USD billion, and CAGR from 2024 to 2030

Report Coverage

Revenue forecast; company ranking; competitive landscape; growth factors; and trends

Segments Covered

Service, application

Key companies profiled

Laundryheap; Primelaundry; iHateironing; Spotlex; Laundrapp; Nectrabase; AIRLINEN; Oxwash; Love2Laundryn; Zimmber.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


UK Online Laundry Services Market Report Segmentation

This report forecasts growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the UK Online Laundry Services Market report based on service, and application:

  • Service Outlook (Revenue, USD Billion, 2018 - 2030)

    • Laundry Care

    • Dry Clean

    • Duvet

  • Application Outlook (Revenue, USD Billion, 2018 - 2030)

    • Residential

    • Commercial

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