U.S. Online Casino Market Size, Share & Trends Analysis Report By Device (Desktop, Mobile, Others), By Type (iSlots, iTable, iDealer, Others), Key Companies, Competitive Analysis, And Segment Forecasts, 2025 - 2030

U.S. Online Casino Market Size & Trends

The U.S. online casino market size was estimated at USD 6.78 billion in 2024 and is projected to grow at a CAGR of 11.7% from 2025 to 2030. The U.S. online casino industry is experiencing a surge in mobile betting, with smartphones becoming the primary platform for wagering. Mobile-friendly gambling apps offer users convenience, allowing them to place bets anytime and anywhere. Enhanced internet connectivity and 5G technology have further improved the speed and reliability of mobile gambling. Operators are focusing on developing user-friendly apps with seamless interfaces and live betting features to enhance engagement. As mobile adoption continues to rise, mobile gambling is expected to dominate the U.S. online casino industry.

The rise of diverse gaming options in the U.S. online casino industry is attracting a broader range of players. Beyond traditional casino games, options like online poker, fantasy sports, and live dealer experiences are gaining traction among both casual and dedicated players. Operators are introducing new formats such as in-play gaming, multi-table poker, and skill-based games to cater to different player preferences. This expansion enables platforms to engage a wider audience, from recreational users to high-stakes enthusiasts. As competition intensifies, online casinos are continuously innovating to differentiate themselves in the market.

The surge in demand for integrated gaming experiences is driving strategic partnerships within the U.S. online casino market. Online casinos, gaming platforms, and entertainment brands are collaborating to enhance brand exposure and attract loyal players. Exclusive partnerships with celebrities, influencers, and tech providers create seamless and engaging experiences for users. Additionally, casinos are forming alliances with software developers to introduce advanced gaming features and personalized experiences. These collaborations are proving essential for customer acquisition and retention over the long term.

The increasing demand for personalized and immersive gaming is shaping the user experience in the U.S. online casino market. AI-driven recommendations, customized promotions, and intuitive interfaces are becoming standard to boost player engagement. Live streaming of casino events, along with interactive gaming options, are further enriching the user experience. Additionally, improved customer support, including round-the-clock assistance and AI-driven chatbots, ensures seamless resolution of issues. As player expectations evolve, operators are prioritizing technological advancements to maintain a competitive edge.

The growing demand for safer gaming environments is prompting the U.S. online casino market to expand its responsible gaming measures. Many platforms now offer self-exclusion tools, wagering limits, and real-time alerts to mitigate issues related to problem gaming. Regulatory bodies are implementing stricter compliance requirements to ensure operators provide responsible gaming resources. Awareness campaigns and collaborations with mental health organizations are gaining momentum, aiming to promote safe and responsible gaming habits. With player protection becoming a top priority, responsible gaming initiatives are now an industry standard.

The rise of cutting-edge technologies is revolutionizing the U.S. online casino market, enhancing player engagement and ensuring security. Live dealer games, augmented reality (AR), and virtual reality (VR) are redefining the online casino experience, making gaming more immersive. AI-powered analytics help detect fraudulent activities while personalizing betting suggestions. Blockchain technology is increasingly being explored for secure, transparent transactions, building greater trust among players. As technology continues to advance, online casinos are heavily investing in innovation to stay competitive.

Device Insights

The desktop segment accounted for the largest revenue share of over 47% in 2024. The rise of desktop-based gambling continues to play a significant role in the U.S. online casino market, despite the growing dominance of mobile platforms. Many dedicated players prefer desktops due to their larger screens, superior graphics, and the ability to use multiple tabs simultaneously, which enhances analysis and strategic gameplay. High-performance gaming experiences, especially in online poker and live dealer games, are still primarily optimized for desktop use. Additionally, desktops provide more stable internet connections, reducing the chances of interruptions during live betting or interactive sessions. While mobile gaming continues to expand, the desktop segment remains a key choice for serious players seeking a stable and immersive casino experience.

The mobile segment is expected to witness the highest CAGR of 12% from 2025 to 2030. The surge in demand for mobile gaming is reshaping the U.S. online casino market, with mobile platforms becoming the driving force behind much of the industry's growth. Mobile apps offer the flexibility of gambling on-the-go, allowing players to place bets and access a wide variety of casino games at any time, from anywhere. The increasing availability of high-speed internet and the widespread adoption of smartphones are further accelerating this trend, making mobile casino gaming more accessible to a larger audience. Operators are focusing on optimizing their apps with intuitive interfaces, responsive designs, and smooth payment systems to enhance the user experience. As mobile gaming continues to dominate, the mobile segment is set to become the primary platform for online casino experiences in the future.

Type Insights

The iSlots segment accounted for the largest revenue share in 2024, driven by continuous innovation in-game features and the growing demand for interactive, engaging experiences. Players are seeking more immersive gameplay, prompting developers to introduce features such as bonus rounds, jackpots, and gamified elements. The integration of mobile optimization into iSlots has enhanced accessibility, allowing users to play anytime, anywhere, expanding the reach of these games. Additionally, the use of artificial intelligence (AI) is revolutionizing the gaming experience, offering personalized recommendations based on player behavior. As the iSlots segment continues to evolve, the increasing demand for high-quality, feature-rich games is expected to fuel further market growth.

The iDealer segment is expected to witness the highest CAGR from 2025 to 2030. The iDealer segment in the U.S. online casino market is experiencing rapid growth, providing players with a genuine casino experience from the comfort of their homes. Live dealer games, such as blackjack, roulette, and baccarat, are gaining popularity due to their interactive nature and real-time streaming capabilities. The rising demand for immersive gaming experiences is encouraging operators to enhance their live dealer offerings with high-quality video feeds, multiple camera angles, and professional dealers. The mobile optimization of iDealer games is also contributing to the segment’s growth, enabling users to enjoy live games on smartphones and tablets with minimal latency. As technology continues to advance, the iDealer segment is expected to become a dominant force in the online casino market, offering an even wider range of diverse and engaging gaming options.

Key U.S. Online Casino Company Insights

Some key players operating in the market include Bally's Corporation, BetMGM, and others.

• Bally's Corporation has established itself as a key player in the U.S. online casino market. The company operates online casinos in multiple states, offering a range of casino games, including slots, table games, and live dealer games. Bally's has integrated both land-based casinos and online platforms, allowing for a seamless omnichannel experience for users. Its acquisition of Bet.Works has bolstered its technology and online operations, expanding its footprint in the growing U.S. online casino industry. Bally’s continues to invest in state-of-the-art technologies to enhance player experience and improve customer engagement.

• BetMGM, a joint venture between MGM Resorts International and Entain Plc, is a dominant force in the U.S. online casino market. The company provides a wide variety of casino games, including slots, blackjack, and roulette, and offers players sports betting and poker options as well. With its strong brand recognition and extensive marketing efforts, BetMGM is a top choice for U.S. online gamblers. The platform is known for providing immersive user experience, and it has made strides in acquiring significant market share across multiple states. BetMGM is leveraging the scale of MGM’s land-based casinos to drive customer acquisition and loyalty.

Bet365, Betsson AB are some emerging participants in the U.S. online casino market.

• Bet365 is an emerging player in the U.S. online casino market. Known for its global reach and reputation in sports betting, Bet365 has expanded its offerings into online casinos in select states. The company’s focus is on providing seamless, high-quality gambling experience, incorporating advanced mobile apps and live casino gaming options. Bet365’s innovative features, such as in-play betting and real-time streaming, are designed to attract a younger, tech-savvy audience. The company is strategically expanding its presence in the U.S. market, focusing on player satisfaction and expanding its game portfolio.

• Betsson AB is another emerging company in the U.S. online casino space, leveraging its European heritage to expand into the U.S. market. With a diverse portfolio of online gaming products, including slots, poker, and live casino games, Betsson is working to establish a footprint in several states. The company is focused on offering a localized experience tailored to the preferences of U.S. players, with a strong emphasis on user-friendly interfaces and mobile-optimized platforms. Betsson’s strong customer service and continuous innovation make it an up-and-coming player in the competitive U.S. online casino industry.

Recent Developments

• In July 2024, Bet365 officially launched in Pennsylvania, marking its 11^th state expansion in the U.S., in partnership with Presque Isle Downs Casino. Players in Pennsylvania can now access the sportsbook and casino offerings, including exclusive bonuses for new customers. Bet365 emphasizes features like Bet Boosts, Same Game Parlays, and live streaming of over 780,000 events to enhance the online gambling experience.

• In June 2024, Playtech launched exclusive live dealer tables for Betsson, enhancing the casino experience for Betsson customers. These tables feature high-quality streaming, providing players with an immersive and interactive gaming environment. The new offer includes a range of games, enhancing Betsson's portfolio with a focus on delivering a unique, personalized live casino experience.

U.S. Online Casino Market Report Scope

U.S. Online Casino Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technology trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online casino market report based on device, type and region:

• Device Outlook (Revenue, USD Million, 2018 - 2030)

  • Desktop

  • Mobile

  • Others

• Type Outlook (Revenue, USD Million, 2018 - 2030)

  • iSlots

  • iTable

  • iDealer

  • Others