GVR Report cover U.S. Outdoor Living Structure Market Size, Share & Trends Report

U.S. Outdoor Living Structure Market Size, Share & Trends Analysis Report By Product (Pergolas/Patios, Pavilions/Gazebos), By Price Range, By Application (Cooking, Entertainment), By Type, By Distribution Channel And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-073-1
  • Number of Pages: 72
  • Format: Electronic (PDF)

Market Size & Trends

The U.S. outdoor living structure market size was estimated at USD 1,258.9 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. This market growth is attributed to the rising trend among homeowners with large backyards to use the space for applications such as dining, relaxation, and entertainment. In addition, increasing spending on lawn and garden equipment for lawn maintenance is expected to boost the need for storing items such as tools and equipment, which, in turn, is expected to drive the demand for outdoor living structures, including sheds.

U.S. outdoor living structure market size and growth rate, 2023 - 2030

The stay-at-home restrictions imposed by governments of several countries in North America amid the outbreak of the COVID-19 pandemic created new growth opportunities in the market. This has led to large-scale investments by homeowners with large garden spaces for the development of mini-gaming zones, grilling spaces, mini-gymnasiums, and yoga spaces.

The rising demand for pergolas, patios, and pavilions for dining and entertainment is also anticipated to fuel the market. Moreover, peace and relaxation emerged as key motivating factors driving the demand for outdoor living structures, as outdoor living areas offer quiet and calm places to refresh and recharge and a comfortable time away from electronic gadgets. The above-mentioned factors are anticipated to boost the demand for outdoor living structures in the U.S.

The market is characterized by the presence of a large number of players, with established players leading market developments. The U.S. outdoor living structures market exhibits high competition owing to vast distribution networks and diverse product portfolios. To retain their positions in the outdoor living structures market, major manufacturers in the U.S. are concentrating on research & development, geographical expansion, new product & technological development, and mergers & acquisitions to gain a competitive advantage.

Product Insights

The pavilions/gazebos product segment accounted for USD 266.5 in 2022, and it is expected to expand at a CAGR of 6.2% over the forecast year. Pavilions are used for setting up outdoor kitchens, seating areas, fireplaces, lounges, and poolside bars. Compared to pavilions, gazebos have flooring of their own, making them fit for being in the middle of the yard. Hence, the cost of the pavilion is also higher owing to the additional flooring costs. This would increase the gazebo's adoption of outdoor living structures in comparison to the pavilion.

Pergolas/patios product segment dominated the market, and it is growing at a CAGR of 5.7% over the forecast year. A pergola is an open garden feature forming a shaded sitting area, walkway, and passageway of pillars or vertical posts that support latticework beams, rafters, and stringers, which are often trained upon by woody vines to add to the aesthetic look. The space underneath a pergola can be utilized for several applications, including cocktail bars, dining areas, outdoor kitchens, and living areas.

In addition, a patio is an enclosed area located at the front of a residential property. It is an extension of living rooms, dining rooms, kitchens, and gaming hubs. It can be constructed with several materials, including concrete, flagstones, and bricks. A rising trend for decorating backyards for leisure and relaxation activities is estimated to increase the demand for pergolas over the coming years.

Price Range Insights

The 0 to 5000 USD price range segment accounted for a market share of 28.3% in terms of revenue in 2022 and is expected to grow at the highest CAGR of 6.3% over the forecast period. This price range enables end users to build outdoor living structures in minimal spaces, ideal for smaller families and backyards. However, the price range does not allow much scope for customization with respect to other price ranges.

The 5000 to 15000 USD price range segment led the market and accounted for USD 644.6 million in 2022. The price range of outdoor living structures depends on the shape, size, material, and design of the structures. This price range of outdoor living structures is most prevalent for backyard spaces, as it is ideal for standard-family sizes. The rising trend of a mini greenhouse on residential property is further increasing storage shed demand as it stores various items such as soil, herbicides, extra exhaust fans, tumblers, and portable sprinklers.

The 15000 to 25000 USD price range segment was valued at USD 188.1 million in 2022 and is expected to grow at a CAGR of 5.8% over the forecast period. This price range is preferred by homeowners with large family sizes and backyard spaces. It allows more customization in terms of materials, designs, and technology. The size also offers more space to fit outdoor entertainment units and furniture.

Application Insights

The cooking application segment accounted for a market share of 21.98% in terms of revenue in 2022. The cooking segment includes outdoor kitchens and grills, which are placed under outdoor living structures. The growth of the market can be attributed to rising home improvement activities. Furthermore, there has been a rising desire to cook outside the four walls since the pandemic, which has contributed to the growth of the cooking segment.

U.S. outdoor living structure market  share and size, 2022

Entertainment applications include TV, stereo systems, internet, speaker systems, and charging hubs. The travel restrictions imposed during the lockdown period resulted in people realizing the importance of outdoor entertaining spaces connected to their own homes. This has increased the demand for various outdoor living structures such as pergolas, patios, sheds, and gazebos in the market.

The relaxation/physical or recreational application segment was valued at USD 314.5 million in 2022 and is expected to expand at a CAGR of 6.2% over the forecast period. The most common use of outdoor living structures is relaxation. It includes seating and dining areas, outdoor furniture, fire pits, and spaces for exercise and yoga. The adoption of outdoor living structures has grown in the U.S. over the past few years as they offer leisure time with family and friends and a path to connect with nature.

Type Insights

Oversaturated product segment accounted for the highest revenue share of 84.3% in 2022. It includes pavilions, gazebos, pergolas/patios, sheds, and arbors, as their growth has stagnated. This kind of oversaturation occurs when the introduction of a new technology causes these products to become obsolete or when the existing businesses have met all potential customers' needs. For instance, Outdoor Structure Co., Renson, Corradi, and Structureworks are offering similar kinds of products to the targeted customers, and there are no new customer acquisition opportunities for any of these companies in the industry.

The untapped product segment is expected to expand at the highest CAGR of 7.0% over the forecast year. The segment includes new or innovative living structures that are being introduced by manufacturers. Greenhouses, pool houses, cabanas, and sunrooms are notable examples of untapped products of outdoor living structures. These modern structures are inclusive of entertainment spaces, outdoor kitchens, extra bedrooms, and guestrooms; thus, more customers are attracted to these products.

Distribution Channel Insights

The direct distribution channel of the market was valued at USD 394.6 million in 2022 and is expected to grow at the fastest rate over the forecast period. The direct distribution channel includes direct contact between manufacturers and end users, which eliminates the middleman between manufacturing companies and end consumers of outdoor living structures. This enables consumers to design their outdoor structures, as well as benefiting manufacturers by increasing their profit margins by directly selling their products to consumers.

The retail distribution channel accounts for the highest market share and is the most common distribution channel in the residential outdoor living structures market in the U.S. Retail distribution channel comprises wholesalers, retail stores, and online third-party distributors. The growth of the retail market is attributed to the consumer preference to visually inspect the materials, products, colors, aesthetics, and specifications before finalizing the purchase of outdoor living structures.

Key Companies & Market Share Insights

The market exhibits strong competition owing to the presence of a large number of players in the industry. The major players in the industry are collaborating with raw material suppliers for procurement of raw materials at a lower cost and time to gain high-profit margins. Market players are also indulging in offering value-added services, which is expected to increase the competition in the industry. Some prominent players in the U.S. outdoor living structure market include:

  • Outdoor Structure Company LLC

  • Renson

  • Absolute Outdoor Living

  • CorradiUSA, Inc

  • Structureworks

  • Reformed Outdoor Structures LLC

  • AZENCO INTERNATIONAL

  • Outdoor Living Today

  • Lancaster County Backyard

  • LAYZE Systems

U.S. Outdoor Living Structure Market Report Scope

Report Attribute

Details

Revenue forecast in 2030

USD 1,998.9 million

Growth rate

CAGR of 5.9% from 2023 to 2030

Base year for estimation

2022

Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million, and CAGR from 2023 to 2030

Report coverage

Revenue forecast, competitive landscape, growth factors, and trends

Segments covered

Product, price range, application, type, distribution channel

Country scope

U.S.

Key companies profiled

Outdoor Structure Company LLC; Renson; Absolute Outdoor Living; CorradiUSA, Inc; Structurework; Reformed Outdoor Structures LLC; AZENCO INTERNATIONAL; Outdoor Living Today; Lancaster County Backyard; LAYZE Systems

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

U.S. Outdoor Living Structure Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2023 to 2030. For this study, Grand View Research has segmented the U.S. outdoor living structure market based on product, price range, application, type, and distribution channel:

  • Product Outlook (Revenue, USD Million; 2018 - 2030)

    • Pergolas/Patios

    • Pavilions/Gazebos

    • Sheds

  • Price Range Outlook (Revenue, USD Million; 2018 - 2030)

    • 0 to 5000 USD

    • 5000 to 15000 USD

    • 15000 to 25000

    • 25000 and above

  • Application Outlook (Revenue, USD Million; 2018 - 2030)

    • Cooking

    • Entertainment

    • Relaxation/Physical or Recreational Activities

    • Shed Storage & Protection

  • Type Outlook (Revenue, USD Million; 2018 - 2030)

    • Oversaturated Product

    • Untapped Product

  • Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

    • Direct

    • Retail

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