GVR Report cover U.S. Processed Pumpkin Market Size, Share & Trends Report

U.S. Processed Pumpkin Market Size, Share & Trends Analysis Report By Product (Dried, Puree, Concentrates), By Application (Beverages, Bakery, Desserts, Snacks, Baby Food, Others), And Segment Forecasts, 2025 - 2030

  • Report ID: GVR-4-68039-357-3
  • Number of Report Pages: 60
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2023
  • Forecast Period: 2025 - 2030 
  • Industry: Consumer Goods

U.S. Processed Pumpkin Market Size & Trends

The U.S. processed pumpkin market size was valued at USD 1.59 billion in 2024 and is projected to grow at a CAGR of 10.6% from 2025 to 2030. The high nutritional value of pumpkins and an increasing awareness of the use of puree and concentrate forms in food and beverage preparations have created strong market demand in the country. Shifting consumer preference toward packaged convenience food products is further expected to drive sales of processed pumpkins in the coming years. Moreover, constant innovations in food processing techniques have led to improvements in the production capacities of food manufacturers, which continues to positively shape the U.S. processed pumpkin industry.

U.S. Processed Pumpkin Market Size, By Product, 2020 - 2030 (USD Billion)

The U.S. is one of the leading pumpkin producers globally after China, India, Russia, and Ukraine, with reports stating the production to stand at around 1.1 million metric tons. The states of California, Illinois, Indiana, Michigan, Pennsylvania, and Washington accounted for around 45% of pumpkin acres harvested in the country in 2022, as per the U.S. Department of Agriculture (USDA) Census of Agriculture report. The high production rates and the presence of advanced processing facilities support market growth, as manufacturers can easily obtain fresh pumpkins from farmers or growers. The demand for ready-to-use, shelf-stable, and easy-to-cook products such as canned pumpkin and pumpkin purees has grown substantially as consumers look for convenience in their meal preparations, driving the expansion of the U.S. processed pumpkin industry. Processed pumpkin is a highly versatile cooking ingredient, with its creamy texture proving to be ideal for both sweet and savory dishes such as ice creams and desserts. It is also frequently used to prepare sauces, soups, creams, and dressings that need additional thickness with reduced fat content.

Processed pumpkin is being extensively used to improve the flavor and nutritional profile of baked goods, savory snacks, and beverages, creating growth avenues for manufacturers. The high pace of urbanization, busy lifestyles, and growing health concerns in the U.S. have led to a significant demand for processed pumpkin puree, powder, and chunks. With the growing prevalence of fitness and wellness-based lifestyles, a large proportion of American consumers are including pumpkin in their meals to fulfill their daily protein and vitamin requirements. Pumpkin is naturally low in calories, fat, and sodium and is also cholesterol-free. Furthermore, it is an excellent source of Vitamins A, C, E, and B2, as well as crucial minerals such as iron and manganese. These products are full of dietary fibers that help improve digestive health, lower cholesterol levels, prevent the risk of heart disease, and improve bowel functioning. Processed pumpkin offerings that are 100% gluten-free have no added colors and preservatives, and contain purely organic ingredients have gained notable traction among consumers.

Product Insights

The dried pumpkin segment accounted for a leading revenue share of 48.1% in the U.S. processed pumpkin industry in 2024. Dried pumpkin retains many of the nutrients found in fresh pumpkins, such as high levels of vitamin A, vitamin C, fiber, and antioxidants. The product is gaining traction as a versatile and nutrient-packed ingredient and has become particularly popular among people seeking high-fiber, low-sugar snacks or those following paleo or keto diets. Dried pumpkin also has a long shelf life, which makes it an appealing option for consumers who want to stock up on shelf-stable and nutritious snacks. The growing variety of snacking products available in the market, such as dried pumpkin chips, roasted and seasoned pumpkin snacks, and pumpkin-based trail mixes, further enable segment growth.

On the other hand, the pumpkin puree segment is expected to grow at the highest CAGR from 2025 to 2030. Pumpkin puree is a versatile ingredient used in a variety of products, ranging from baked goods to savory dishes, smoothies, and even pet food. Traditional holiday dishes, including pumpkin pie, pumpkin bread, and pumpkin soup, require significant amounts of pumpkin puree, creating a seasonal spike in demand, particularly during Halloween and Thanksgiving. The broader pumpkin spice trend also contributes to an increased demand for pumpkin puree in the U.S. This trend includes not only pumpkin-flavored lattes but also a wide variety of pumpkin-flavored baked goods and desserts, boosting the need for puree in products like cookies, cakes, and muffins.

Application Insights

The bakery segment accounted for the largest revenue share in the U.S. processed pumpkin industry in 2024. Increasing demand for healthy and nutritious snacking options among consumers has compelled manufacturers to launch new vegetable-based bakery products in the U.S. market. This scenario is propelling the demand for processed pumpkin products in the country. Processed pumpkin, particularly in the form of canned pumpkin puree, is a convenient ingredient for home bakers. It saves time and effort compared to using fresh pumpkins, which need to be peeled, cooked, and pureed. There is an increased demand for pumpkin-flavored ready-to-bake mixes such as pumpkin muffins, bread, and cake mixes. These products often contain processed pumpkin puree, making it easy for consumers to bake pumpkin-flavored items at home with minimal effort.

U.S. Processed Pumpkin Market Share, By Application, 2024 (%)

The desserts segment is expected to grow at the highest CAGR from 2025 to 2030. Several factors, including seasonal preferences, health trends, flavor versatility, convenience, and the increasing popularity of pumpkin-based treats in the country, drive the demand for processed pumpkin in desserts. Pumpkin pies, pumpkin cakes, pumpkin cheesecake, and pumpkin-flavored pastries are staples during the holiday season, leading to a significant increase in the use of processed pumpkin items. Furthermore, the rising popularity of plant-based and vegan diets among American consumers has resulted in processed pumpkins gaining traction as a versatile, dairy-free, and egg-free dessert ingredient. These factors are anticipated to support segment expansion in the coming years.

Key U.S. Processed Pumpkin Company Insights

Some of the notable companies involved in the U.S. processed pumpkin industry include Seneca Foods, Woodland Gourmet, and Döhler Group, among others.

  • Seneca Foods Corporation is a food processing company that specializes in a wide range of fruit and vegetable products. The company manufactures canned vegetables, frozen fruits and vegetables, packaged fruits in both canned and frozen options, and snack chips. Seneca Foods utilizes pumpkin in several product lines, particularly focusing on frozen pumpkin puree and canned pumpkin. These products cater to consumers looking for convenient baking and cooking options, especially during the fall season.

  • Woodland Gourmet is a prominent supplier of specialty culinary ingredients based in Waukegan, Illinois, offering a diverse range of products that cater to the foodservice, industrial, and retail markets. The company’s product range includes herbs & spices, legumes, grains, vegetables, fruits, snacks, nuts & seeds, and sugars & sweeteners, among others. Woodland Gourmet incorporates pumpkin into its product line through various forms, such as dried pumpkin pieces and pumpkin puree. These ingredients are used by chefs and food manufacturers in applications such as soups, sauces, baked goods, and seasonal dishes.

Key U.S. Processed Pumpkin Companies:

  • Libby’s Brand Holding
  • Del Monte Foods
  • Seneca Foods
  • Kraft Heinz, Inc.
  • Pinnacle Foods Co
  • Woodland Gourmet
  • Döhler Group
  • Seawind Foods
  • Great American Spice Company
  • Kerr by Ingredion

Recent Developments

  • In November 2024, Green Giant Vegetables, a subsidiary of Seneca Foods, announced the launch of its canned 100% Pure Pumpkin, entering the canned pumpkin category. The product has been made available at Costco locations throughout the U.S. and select retailers in states such as Illinois, Iowa, Indiana, Kentucky, Kansas, Michigan, Missouri, Ohio, and South Dakota, among others.

  • In July 2023, the food ingredient company Döhler announced that it had acquired SVZ, a Netherlands-based fruit and vegetable ingredient supplier, from Royal Cosun. The acquisition allowed Döhler to gain control of SVZ's production facilities in the U.S., Belgium, Spain, and Poland, enabling it to expand its operational footprint in the U.S. and Japan. Through this move, Döhler has strengthened its portfolio in the red fruit and vegetable ingredient categories.

U.S. Processed Pumpkin Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 1.69 billion

Revenue forecast in 2030

USD 2.80 billion

Growth rate

CAGR of 10.6% from 2025 to 2030

Base year for estimation

2024

Historical data

2018 - 2023

Forecast period

2025 - 2030

Quantitative units

Revenue in USD million, volume in kilotons, and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application

Key companies profiled

Libby’s Brand Holding; Del Monte Foods; Seneca Foods; Kraft Heinz, Inc.; Pinnacle Foods Co; Woodland Gourmet; Döhler Group; Seawind Foods; Great American Spice Company; Kerr by Ingredion

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Avail customized purchase options to meet your exact research needs. Explore purchase options

U.S. Processed Pumpkin Market Report Segmentation

This report forecasts revenue and volume growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. processed pumpkin market report based on product and application:

  • Product Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Dried

    • Puree

    • Concentrates

  • Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

    • Bakery

    • Beverages

    • Desserts

    • Baby Food

    • Snacks

    • Others

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