Market Segmentation
Vacation rentals offer a variety of high-quality, affordable accommodation options at several destinations. As per the Turnkey blog in 2019, the industry is at roughly a 10% growth rate this decade, largely affected by travelers’ desires to stay in a home instead of a hotel. According to the TurnKey Vacation Rentals’ 2019 Consumer Travel Survey, 64% travelers preferred staying in vacation rentals as opposed to hotels, which is up by 10% from the 2018 Consumer Travel Survey. The industry has skyrocketed over the last few years and only declined after the COVID-19 outbreak, owing to lockdowns and restrictions on travel. Before the pandemic, travel was on the rise, and a growing consumer interest was observed in experiencing higher-quality and home-like vacations, which supported the growth of the vacation rental industry. People were booking longer trips, spending more money, and traveling further to find the ideal destination based on their preferences.
The evolving trend of transformational travel surrounding wellness trips in order to restore balance and transform the mind, sprit, and body is expected to drive the vacation rental market over the forecast period. According to a blog by Hospitality Net, typical holidays such as sun, sand, and sea; skiing; sightseeing; and shopping are expected to be high in demand. Furthermore, higher preference for domestic travel compared to international travel is likely to boost the domestic vacation rental business across the globe as soon as borders are re-opened. The increasing resurgence of international trips post vaccine and virus control would also drive the growth of the vacation rental market.
Income reduction of consumers is attributed to business loss, job loss, or lower income by enterprises, which has led to cutting down of their spending capacity or savings. According to The World Financial Review, the income of self-employed gig workers declined by 30% in the first two weeks of April 2020, compared to the pre-crisis average. Income from loans declined by 44% for regular salaried workers and 56% for gig workers owing to the tightening of lending standards. According to the group, disposable income spending declined by 60% across all worker groups across the globe. This scenario is expected to endure and have long-lasting impacts on the vacation rental market.
This section will provide insights into the contents included in this vacation rental market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance