Vanillic Acid Market Size, Share & Trends Analysis Report By Application (Pharmaceutical Intermediates, Flavors And Fragrances), By Purity (99%, 98%), By Region, And Segment Forecasts, 2023 - 2030

Vanillic Acid Market Size & Trends

The global vanillic acid market size was valued at USD 20.1 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 2.2% from 2023 to 2030. The rising demand for natural and organic goods in the food and cosmetic industries is one of the key drivers positively influencing market growth across regions. The product can be utilized as a flavoring agent and in the formulation of perfumes as well as medicinal intermediates. Vanillic acid is a naturally occurring substance that is obtained from plants, making it a preferred option for businesses trying to create natural and organic products.

Vanillic acid is a derivative of benzoic acid that is utilized for flavoring. It is an oxidized form of vanillin that is created when vanillin is transformed into ferulic acid.Several food producers use vanillic acid as a flavoring agent on account of its antioxidant, antibacterial, anti-inflammatory, anti-cancer, and anti-obesity properties. It is often used as a flavoring additive in confectionery, beverages, and baked goods. Furthermore, its vanilla flavor is greatly desired by customers, especially in the natural and organic food sector. Therefore, the growing food industry coupled with the adoption of vanillic acid is anticipated to fuel the market demand over the forecast period.

Vanillic acid is found in a few natural applications, such as vanilla beans, but the yield from these applications is relatively low. This limited availability of natural applications may lead to supply constraints and higher prices further, thus, limiting market growth. Furthermore, some studies suggest that a high intake of vanillic acid may have negative effects, such as an increased risk of liver and kidney failure or damage.

Moreover, purity is subject to regulations related to its usage in the food, beverages, and pharmaceutical industries. Thus, any changes in regulation or restriction on the usage of vanillic acid in certain applications can directly affect the demand for the compound in the forecast period.

Purity Insights

The 98% purity segment dominated the market with a share of over 54% in 2022. This is attributed to rising utilization in the food & beverage and personal care industry. It acts as an intermediary in the purification process of vanillin from ferulic acid. In the food industry, it is widely used as a flavoring agent. It is also used for anti-aging skin treatments. Owing to several factors such as changing lifestyles, increasing age, diet, and certain environmental factors such as sunlight, and pollution, the demand for skin treatments continues to rise.  

The 99% purity vanillic acid is gaining popularity on account of its rising demand in the food & beverage industry, especially for wine and vinegar. It is non-toxic to HT22 cells at all three concentrations (50, 100, and 200 μM); Vanillic acid co-treatment with Aβ1-42 significantly increases (1.5-, 1.9- and 2-fold respectively) cell viability. They are soluble in water, ether, and alcohol, making them a preferred purity standard of vanillic acid.

Application Insights

The flavors & fragrances segment dominated the market with a revenue share of over 51% in 2022. This is attributed to growing awareness regarding environment-friendly and natural perfumes, skin-friendly deodorants, and other aromatic purifiers. It is used as a key aroma ingredient in making various fragrances and perfumeries such as aromatic candles, essential oils, sweet-flavored perfumes, organic perfumes, and deodorants. In addition, increasing consumer demand in applications such as aromatherapy, toiletry, and car fresheners is expected to boost the demand in the future.

In cosmetic and personal care, vanillic acid is used as an antioxidant and skin conditioning agent. The growing demand for natural and organic cosmetics and personal care is expected to drive the demand for market growth. Furthermore, the food & beverage industry has been experiencing a change in the consumption pattern on account of rising disposable income. Furthermore, changing food consumption patterns of the population due to a hectic lifestyle also aid market growth. Superior economic growth coupled with the growing demand for ready-to-eat and processed foods is boosting the use of vanillin in this industry.

In the pharmaceutical industry, vanillic acid is used as an intermediary to produce various drugs. It has been shown to have anti-inflammatory and anti-cancer properties, making it a potentially valuable compound for the development of new drugs. It is used for tablet masking, minimizing bitter taste in medicines, oral medicine processing, topical medicated lotions, and other pharmaceutical products. Thus, the demand for vanillic acid is likely to grow over the upcoming years driven by the increasing application in end-use industries such as the food, cosmetics, and pharmaceutical industries.

Regional Insights

The Asia Pacific regional segment dominated the market with a revenue share of over 32% in 2022. This is attributed to the presence of increasing demand in major countries such as China, India, Japan, and Germany. The food & beverage industry in these countries has been experiencing significant growth, which in turn is increasing the demand for vanillic acid over the past few years.

Factors such as rapid urbanization, increasing spending power, high household income, industrialization, and changing consumer food preferences are responsible for growth in the food industry in the North America region. According to the Centre for Sustainable Systems, University of Michigan, U.S., around 83% of the U.S. population lives in urban cities, which is expected to reach 89% by 2050. The growing urban population has influenced food preferences, which, in turn, is favoring the processing & food industry. This is expected to positively impact the vanillic acid industry over the forecast period.

The steady growth of the pharmaceutical industry in the European region is expected to boost the demand for vanillic acid over the forecast period. A more collaborative environment between the European regulatory bodies and pharma manufacturers is expected to enable the launch of several initiatives in the region. For instance, Priority Medicine (PRIME) scheme was launched to strengthen the support for the development of medicines that target unmet medical needs.

Key Companies & Market Share Insights

The vanillic acid market is growing at a significant rate on account of the rising consumption in various end-use applications including pharmaceutical, flavors, and fragrances industries. Major players in the market are seeking collaborations, mergers, acquisitions, and purity portfolio and product capacity expansions to develop advanced and innovative solutions.

For instance, in 2022, SOLVAY expanded the Rhovanil Natural offerings with three new grades: Sublima, Alta, and Delica. This initiative aims to integrate new ingredients into food recipes. Furthermore, in 2020, Solvay noted in an article that chocolate manufacturers replace synthetic products with naturally produced vanillin to make different chocolate flavors. Some prominent players in the global vanillic acid market include:

• Solvay

• Donglian Nankai FlavorDlflavor

• Quzhou Mingfeng Chemical

• The Good Scents Company

• Parchem Fine & Specialty Chemicals

• Otto Chemie Pvt. Ltd.

• Lanxess

Vanillic Acid Market Report Scope

Global Vanillic Acid Market Report Segmentation

This report forecasts volume & revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global vanillic acid market report based on purity, application, and region:

• Purity Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Purity 99%

  • Purity 98%

  • Others

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Pharmaceutical Intermediates

  • Flavors and Fragrances

  • Other Applications

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa