GVR Report cover Veterinary Care Market Size, Share & Trends Report

Veterinary Care Market Size, Share & Trends Analysis Report By Type Of Care (Primary, Critical), By Animal Type (Companion, Production), By Region (North America, APAC), And Segment Forecasts, 2021 - 2028

  • Report ID: GVR-4-68039-512-8
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2019
  • Industry: Healthcare

Report Overview

The global veterinary care market size was valued at USD 74.7 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 5.4% from 2021 to 2028. Increasing cases of chronic diseases in pets and livestock animals are fueling the demand for better veterinary care. Many awareness programs are being conducted around the world regarding better veterinary care, thus propelling the demand. For example, each year, during the first week of October, Canadian Veterinary Medical Association organizes Animal Health Week, a national public awareness campaign. The introduction of initiatives, such as the One Health Initiative for the improvement of healthcare standards for animals, has widened growth prospects for the market.

North America veterinary care market size, by animal type, 2018 - 2028 (USD Billion)

This collaborative initiative unites clinical care, disease surveillance, control, and education & research for improving the management of epidemics. The rising number of government initiatives to promote better veterinary care is expected to fuel the overall growth of the market during the forecast period.

For instance, in September 2019, Agriculture and Horticulture Development Board formed Ruminant Health and Welfare Group to deliver an organized approach to tackling sheep and cattle health issues. Likewise, the Veterinary Public Health Program at the Los Angeles County Department of Public Health launched the 2020 Healthy Pets Healthy Families Initiative to monitor trends in animal health and improve both animal and human health.

COVID-19 has severely disrupted the industry. Numerous packing and processing plants across the globe had to temporarily close their doors, while some plants faced delivery difficulties as restaurants or food service professionals had to close down their businesses. In addition, during the COVID-19 pandemic, numerous veterinary laboratories received a low number of animal samples for testing, which adversely impacted the market growth. Vet visits were also decreased during the first two quarters of 2020.

According to the AmerisourceBergen Corporation’s report, veterinary dental services decreased by 31% in the first quarter of 2020 in the U.S. as compared to the previous year. The vaccination program has also been decreased by 19% from the past year. However, the market showed a V-shaped recovery in the 2nd quarter of 2020 and clinics started rebounded as dental services increased by 10% in the 2nd quarter of 2020 as compared to last year. Senior wellness bloodwork reported the highest positive growth of 24% from the last year. The aforementioned factors are expected to bolster the market revenue over the coming years.

Animal Type Insights

The companion animals segment held the largest revenue share of over 60.00% of the global market in 2020. This can be attributed to the growing initiatives by market players, rising pet population, and increasing pet expenditure. Increasing demand for effectual monitoring and growing awareness related to epidemiology and pathogenesis of diseases in companion animals are encouraging organizations, such as European Scientific Counsel Companion Animal Parasites and Companion Animal Parasite Council, to take appropriate measures.

The COVID-19 pandemic is encouraging pet owners, healthcare providers, and even payers to adopt telehealth in veterinary care. In October 2020, online pet pharmacy, Chewy Inc., brought telehealth to cats, dogs as pandemic disturbed vet visits. Among companion animals, dogs held the largest share in 2020. Pet owners invest heavily in canine healthcare, which is expected to provide significant opportunities for segment growth during the forecast period.

Type Of Care Insights

The primary care segment held the largest revenue share of over 58% among the companion animal segment. Primary care includes physical examinations, vaccinations, lab testing, parasite prevention, diagnostic testing, behavioral counseling, training, diet, dental health & cleaning among others. According to the American Veterinary Medical Association (AVMA), nearly 80% of dogs develop some form of periodontal disease by the time they are 3 years old. Hence, the demand for dental care services is expected to increase.

Global veterinary care market share, by type of care, 2020 (%)

An increase in the population of dogs and a rise in the number of deaths due to rabies are expected to result in a high number of vaccination programs, thereby driving the segment growth. Domestic dogs are among the most common reservoir of viruses. They are the core source of human rabies deaths, contributing to almost 99% of all rabies transmissions to individuals. Diagnostic services also held a substantial share owing to the increasing demand for rapid tests and portable devices for Point-of-Care (POC) services. The aforementioned factors are expected to propel the market growth over the forecast period.

The veterinary care services for production animals also held a major share in 2020. Policymakers in numerous nations are striving to attain total food security, which supplements large-scale food production and results in superior rearing of livestock. According to the Food and Agriculture Organization, animal-based food products account for one-third of human protein consumption in emerging countries. This is leading to an increase in livestock productivity. These factors are responsible for the considerable share held by the production animal segment in the global market.

Regional Insights

North America dominated the market with a revenue share of over 42% in 2020. The rising incidence of canine disorders is one of the key factors responsible for the largest market share of the region. According to Banfield Pet Hospital’s 2018 State of Pet Health Report, over the past 10 years, there has been a significant increase in flea allergy cases and a 30.7% & 11.5% increase in environmental allergy cases in dogs and cats, respectively.

Rising consumption of proteins from animal sources in diets is driving the demand for veterinary care for livestock animals. Per capita consumption of beef and veal meat in the U.S. was 26.3 kg while that of pork meat was 24 kg in 2019. The utilization of contaminated meat is a risk for human health, thus consumer awareness regarding food safety coupled with an increase in the consumption of poultry-related food products is boosting the market growth.

Asia Pacific is expected to show the fastest CAGR over the forecast period. Since most of the nations are dependent on agricultural production and exports, there is high availability of poultry animals, thus the market is expected to witness significant growth. Furthermore, the increased prevalence of zoonotic diseases coupled with growing awareness about livestock diseases is fueling the market growth in the region.

Improved pet adoption is one of the key factors driving the pet care industry. Growing pet humanization and increasing adoption of the Western lifestyle are changing the perception of pet owners in the region. This altering behavior pertaining to pet adoption is expected to contribute to market growth.

Key Companies & Market Share Insights

The market is fragmented with the presence of many large- and small-scale players. These players implement various strategic initiatives to achieve their growth objectives and increase market share. New product launches, partnerships & collaborations, expansion of local and regional footprint, and mergers & acquisitions are some of the initiatives deployed by key companies. For instance, in April 2020, VetPartners Pty. Ltd. acquired National Veterinary Care Ltd. for USD 251.5 million. The two companies would combine their resources to improve veterinary health services across Australia and New Zealand. In May 2020, PetIQ launched its telehealth services platform in partnership with whiskerDocs, a veterinary telehealth expert. This empowers pet owners to conveniently make better health and clinical decisions for their pets. Some of the prominent players in the global veterinary care market include:

  • Merck Animal Health

  • Ceva Santé Animale

  • Zoetis

  • Boehringer Ingelheim GmbH

  • Elanco

  • IDEXX Laboratories, Inc.

  • Heska Corp.

  • Virbac

  • Vetoquinol S.A.

  • Indian Immunologicals Ltd. 

Veterinary Care Market Report Scope

Report Attribute


Market size value in 2021

USD 79.4 billion

Revenue forecast in 2028

USD 114.4 billion

Growth rate

CAGR of 5.4% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Animal type, type of care, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; France; Italy; Spain; Japan; India; China; Brazil; Mexico; South Africa

Key companies profiled

Merck Animal Health; Ceva Santé Animale; Zoetis; Boehringer Ingelheim GmbH; Elanco; IDEXX Laboratories, Inc.; Heska Corporation; Virbac; Vetoquinol S.A.; Indian Immunologicals Ltd.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global veterinary care market report on the basis of animal type, type of care, and region:

  • Animal Type Outlook (Revenue, USD Billion, 2016 - 2028)

    • Companion Animal

      • Dogs

      • Cats

      • Equine

      • Others

    • Production Animal

  • Type Of Care Outlook (Revenue, USD Billion, 2016 - 2028)

    • Companion Animal

      • Primary

      • Emergency

      • Critical

      • Specialty Services

    • Production Animal

      • Primary

      • Emergency

      • Critical

      • Specialty services

  • Regional Outlook (Revenue, USD Billion, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

    • Latin America

      • Brazil

      • Mexico

    • Middle East and Africa

      • South Africa

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