The global wheat germ oil market is expected to witness significant growth over the forecast period. Wheat germ oil is derived from wheat germ, which is known to be the ‘heart’ of wheat. Wheat germ is the fundamental source of nutrition of wheat kernel and contains several essential nutrients like protein, vitamin B, omega-3 fatty acids, iron, palmitic acids, linoleic acids, stearic fatty acids, oleic acids, and calcium. The wheat germ oil is dark in color and has a strong fragrance. Those suffering from gluten allergy should refrain using wheat-germ oil. Being sensitive to light, the wheat germ-oil should be stored in the refrigerator.
Wheat germ oil offers certain medicinal benefits against vitiligo, psoriasis, eczema, other skin irritations, and damage from sunburn. On applying externally, the wheat germ oil helps in improving blood circulation to the skin and hair due to the higher proportion of vitamin E. Additionally, vitamin E is sought to act as an antioxidant and may even prevent the degradation of oil by enhancing its shelf life. Wheat germ oil is another rich source of protein. Protein is an essential nutrient for cell growth plus it also repairs damaged cells.
The market drivers for the growth of the wheat germ oil market constitute growing demand for wheat germ oil in the cosmetics industry for skincare products along with a rising number of wheat germ oil-based dietary supplements. These factors are significantly expected to drive the market for the forecast period. Consumers are preferably using wheat germ oil in cooking as it is readily available and affordable. Therefore, the global market for wheat germ oil is projected to grow at a higher CAGR during the forecast period.
Based on applications, the global wheat germ oil market is segmented into capsules, soft gels, skincare, and hair-care products.
Based on food products, the global wheat germ oil market is segmented as edible oil, salads, pasta, germ-enriched bread, snack foods, and cereals.
Based on geographic segmentation, the global wheat oil market spans North America, Latin America, Europe, Asia-Pacific, Middle-East & Africa. North America dominates the global market followed by Europe. North America is a booming market for wheat germ oil owing to the rise in demand from the snacking industry.
The key players in the global market include General Nutrition Centers, Inc., CONNOILS LLC, VIOBIN USA, Swanson Health Products, Grupo Plimon, Viobin, Agroselprom, NOW Foods, Inlife Pharma Pvt. Ltd., Country Life, LLC, NutriPlex Formulas Inc, CONNOILS, Arista, Henan Kun Hua Technology, Kanta Enterprises Ltd, Hebei Jiafeng Plant oils, Navchetna Kendra, Zonghoo, Anyang Jingsen, Henan Yuanquan, KUNHUA BIOLOGICAL TECHNOLOGY CO., LTD, Henan Ingredients Group Co, Ltd, and GNLD International LTD.
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