White Noise Machine Market Size, Share & Trends Analysis Report By Product Type (Plug-in Noise Machines, Portable Noise Machines), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global white noise machine market size product type was valued at USD 1,389.1 million in 2022 and is expected to register a CAGR of 6.2% from 2023 to 2030. An increase in disposable income, changes in lifestyle, and an increase in awareness pertaining to health and well-being are some of the factors anticipated to foster market growth during the forecast period. Modern lifestyles and work schedules have induced a lot of stress in the life of the average human being. The demand for white noise machines is expected to increase disposable income has enabled people to spend more on healthcare services and devices. Listening to white noise excessively can grow an individual’s dependence on it and impact their ability to fall asleep without any aid. Moreover, when an individual is listening to white noise while sleeping, their brain is actively interpreting the signals received from the inner ear, this doesn't give the auditory system the to take a break and regenerate which can adversely affect the hearing system in the long run.

The COVID-19 pandemic has positively affected the market for white noise machines. The COVID-19 pandemic's increased stress is exacerbating sleep problems, leading to what some experts have dubbed coronasomnia. According to an American Academy of Sleep Medicine in February 2021, the global pooled prevalence rate of sleep problems among all populations was 35.7%, Patients with COVID-19 appeared to be the most affected group with sleep problems, with a pooled rate of 74.8%. This, in turn, is expected to increase the demand for sleeping aids across the globe, driving market growth.

Listening to white noise excessively can grow an individual’s dependence on it and impact their ability to fall asleep without any aid. Moreover, when an individual is listening to white noise while sleeping, their brain is actively interpreting the signals received from the inner ear, this doesn't give the auditory system the to take a break and regenerate which can adversely affect the hearing system in the long run.

It is a device that produces peaceful sounds such as the sound of the ocean, forests, etc. to induce sleep and aid in achieving sound and peaceful sleep. Several sleepers choose white noise machines as they can block out unwanted noise in a more relaxing bedroom atmosphere that promotes healthy, high-quality sleep, as well as improves concentration while working or studying. A white noise machine can aid in the creation of a more relaxing bedroom atmosphere that promotes healthy, high-quality sleep, as well as improves concentration while working or studying.

Increasing demand for white noise machines for sleeping applications, as well as continuing improvement in electronic devices, are projected to drive the growth of the white noise machine market over the forecast period. However, excessive white noise levels over safe decibel levels have the potential to harm, causing greater damage to babies' ears than if they had not been exposed at all.

Product Type Insights

Portable noise machines segment is projected to expand with the fastest CAGR of 6.7% over the forecast period. Increasing traveler demand and growing trends in the use of innovative electronic devices. Several key players operating in the market are contributing to the development of the segment and developing products in response to the increasing demand. For instance, the white noise machine invented by HoMedics, SoundSpa, is ultra-portable. Its tiny and portable design allows customers to take it with them wherever they go. Thus, the portable noise segment is expected to grow the fastest CAGR over the forecast period.

Plug-in Noise Machines segment dominated the market in terms of revenue share and is projected to expand at a CAGR of 5.8% over the forecast period. These machines produce soothing sounds that help to relax and fall asleep. Its simple controls are easy to use, its range of volume is wider than that of other devices we tested, and its small size is convenient for travel. Therefore, it is largely used all over the world and generated large revenue in 2022.

Application Insights

The babies and kids segment is projected to expand at the fastest CAGR of 6.6% over the forecast period. White noise works as an effective sleep association for babies. Sleep association helps babies fall asleep faster and can include bedroom, darkness, crib, a favorite blanket or a toy, rocking, pacifier, nursing, etc. White noise can be a useful tool to help newborns and babies get the quality sleep they need. Therefore, it is expected that the segment will grow at the fastest CAGR over the forecast period. 

Adults dominated the market and generated above 60% of the revenue share in 2022. White noise machines help to get a better quality night’s sleep by masking environmental or outside noises that are causing disturbed sleep. According to a recent study by The National Center for Biotechnology Information advances science and health, adults fell asleep 38% faster while listening to white noise. Moreover, according to The National Library of Medicine, Biotech Information, listening to white noise through headphones improved sleep quality for critically ill patients in a loud hospital unit in India. Thus, the segment generated large revenue in 2022. 

Distribution Channel Insights

The online segment is projected to grow with the fastest CAGR of 6.9% over the forecast period. A large number of online payment platforms have also been driving the online segment by improving the payment process for consumers. In addition, the convenient shopping experience offered by online retailers including Amazon and Walmart is anticipated to enhance the growth of e-commerce in kickboxing equipment. These factors will continue to bode well for the segment over the forecast period.

The online segment is projected to expand with the fastest CAGR of 6.9% over the forecast period. A large number of online payment platforms have also been driving the online segment by improving the payment process for consumers. In addition, the convenient shopping experience offered by online retailers including Amazon and Walmart is anticipated to enhance the growth of e-commerce in kickboxing equipment. These factors will continue to bode well for the segment over the forecast period.

The offline segment grabbed a large market in terms of revenue share and is projected to witness at a CAGR of 5.9% over the forecast period. The retail store offers various brands with a variety of white noise machines. The skilled customer service personnel of these stores offer the necessary information and support to the consumers. Therefore, a large number of consumers prefer to buy kickboxing equipment from offline retailers. Therefore, the offline segment accounted for a large revenue in 2022.

Regional Insights

Asia Pacific is anticipated to expand at the fastest CAGR of 7.3% over the forecast period. An increase in investment from major players in this region in the technological sector has led to innovations that are responsible for newer models, which is expected to drive the regional growth over the forecast period. Increasing mergers, agreements, and acquisitions by market players is increasing the adoption of sleeping aids, advancements in sleeping aids, and frequent launches of novel products are some factors that will drive the global white noise sleep aid market growth. Thus, the region is likely to grow at the fastest CAGR over the forecast period.

North America accounted for the highest market share of above 45% in 2022. This is due to the widespread availability of key industry players offering white noise machine devices, rising venture capital funding, and investments in the electronics industry in this region. The increased prevalence of sleep-related problems in the region along with growing awareness of the device across the masses is further contributing to the region’s growth in the global market. Thus, the region has accounted for a large revenue generation in 2022.

Key Companies & Market Share Insights

Manufacturers are putting efforts into product innovation and changing their retail strategies towards e-commerce sites which may create lucrative opportunities for players operating in the white noise machines market.

• Dreamegg launched a new addition to its range of sound machines which help babies sleep more soundly in any environment - particularly whilst traveling.The new Dreamegg product is compact and lightweight meaning it can fit easily inside diaper bags, and comes with a lanyard meaning it can attach to all pushchairs and car seats in no time.

• Hatch Ltd. added the USD 39 Rest Mini sound machine to its lineup. The small, white noise-only device is intended specifically for the nursery.

Some prominent players in the global white noise machine market include:

• Conair Corporation

• Hatch Ltd.

• HoMedics USA

• Sleepow LLC.

• Snooz, Inc.

• Sound+Sleep

• Sweet ZZZ Mattress

• Marpac, LLC

• Munchkin, Inc.

• Graco Inc.

White Noise Machine Market Report Scope

Global White Noise Machine Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global white noise machine market on the basis of product type, application, distribution channel, and region.

• Product Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Plug-in Noise Machines

  • Portable Noise Machines

  • Stuffed Animal Noise Machines

  • Combination Noise Machines

  • Others

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Adults

  • Babies And Kids

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • U.K.

    • Germany

    • Italy

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa