Window Coverings Market Size, Share & Trends Analysis Report By Type (Blinds & Shades, Curtains & Drapes, Shutters), By Application, By Distribution Channel, By Installation, By Technology, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global window coverings market size was valued at USD 32.76 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 7.9% from 2023 to 2030. In the foreseeable term, the market will most likely be driven by strong economic growth. Increasing consumer disposable income has resulted in regular changes in window coverings, as well as wall paint and other home décor items. This has also been a significant driver in the market's expansion. After the outbreak of COVID-19, home renovations became more popular. However, market sellers reported a drop in bespoke window covering sales as house visits were restricted. In addition, a sizable DIY industry arose as a means of facilitating affordable home décor renovations. In contrast, different technologies and improvements, such as sensor-based window coverings, together with an increase in the number of smart homes, create long-term growth potential.

Smart window solutions such as connected shades, blinds, and curtains considerably improve comfort and convenience while always maintaining the proper mix of natural and artificial light, occupant well-being, and comfort. For example, at the Consumer Electronics Show 2020, Somfy, a company that specializes in smart home solutions, unveiled the Sonesse ULTRA 30 WireFree Zigbee Li-Ion motor. It allows users to control window coverings with a smartphone app, a remote control, or a simple voice command. This is propelling the smart window covering industry over the forecast period.

Moreover, AI is being used by several manufacturers to improve the overall consumer experience. For example, a new visualizer offered by Bali, a home design firm, allows clients to see window treatments on their windows. Users may simply submit a photo, select a treatment, and see how it looks in their own homes. To find the perfect window treatment solution for them, users can experiment with different colors, styles, and privacy levels.

Type Insights

In terms of revenue, the blinds and shades segment led the market and accounted for a 39.9% share of the global revenue in 2022. End users are able to reduce energy consumption and carbon emissions thanks to the development of new blinds and better acoustic features of honeycomb blinds. This is expected to boost the blinds and shades market over the forecast period.

The window blinds market is driven by rising house developments and a keen interest in home remodeling projects, which are caused by rapid urbanization, rising residential development, and rising disposable income. The curtains & drapes segment is anticipated to grow at a CAGR of 8.1% from 2023 to 2030. High-tech innovations, such as solar-blocking curtains or remote-controlled curtains, are becoming increasingly popular.

On the other hand, in the curtains & drapes market, traditional craftsmanship is becoming highly valued. Moreover, DIY consumers dominate the window curtain industry. The segment expansion is fueled by the widespread availability of window curtain items and the ease with which they can be installed. To meet the needs of the curtain market, several manufacturers have developed specialized distribution channels.

Application Insights

The residential application led the market and accounted for over 55% share of the global revenue in 2022. The category is being driven by an increase in the number of households and rising urbanization in developing economies such as India and China. Furthermore, according to the FMCA, more than 800,000 new homes were sold in the U.S. in 2020, along with more than 5.5 million existing residences.

The commercial category is anticipated to grow at a CAGR of 8.0% from 2023 to 2030. The market for new building is also driven by investments in the standardization of IT infrastructure and product advancements. The need for sliding and insulated profiles is now being driven by replacement demand, owing to their improved insulating capabilities, ease of operation, and effective space usage.

Distribution Channel Insights

The offline distribution channel made the largest revenue contribution of around 85% in 2022. Consumers prefer home décor stores such as Home Center as they have a larger selection of patterns and colors. Consumers in countries like India choose to buy from wholesale markets since they are considerably cheaper than other markets. In the forecast term, these reasons are likely to boost the segment.

The online distribution channel is projected to grow at a CAGR of 8.3% from 2023 to 2030. E-commerce in the home décor industry is growing, and it helps companies reach a wider audience. Online and offline channels are frequently combined by retailers. Furthermore, according to a 2020 survey by UNCTAD, there was a 7% increase in the number of online buyers who made at least one home furnishing transaction every two months. During the projection period, these factors are expected to boost the growth of the online segment.

Installation Insights

The retrofit category led the market and accounted for a 57.0% share of the global revenue in 2022. In the residential sector, renovation, and retrofitting is a prominent trend driving the market for window coverings. The market is expected to be propelled by increasing investments in home remodeling and the resumption of construction projects following the relaxing of COVID-19 regulations.

Window covering for the new construction segment is anticipated to grow at a CAGR of 7.6% from 2023 to 2030. The demand for window coverings is likely to be driven by expanding residential developments and the robust growth of the commercial construction industry. The market is also driven by the growth of fenestration installations in new industrial buildings.

Technology Insights

Manual window coverings accounted for a revenue contribution of over 90.0% in the global market in 2022. Dwelling sizes have shrunk as a result of rapid urbanization, necessitating the usage of multipurpose home furniture and window coverings. Companies are incorporating advanced systems for hassle-free operation of shades, as well as offering multiple light filtering options.

3 Blind Mice Window Coverings, Inc., for example, has introduced Silhouette Duolite shades. The company’s Duolite system combines a transparent light-filtering cloth shade in the front of the treatment with an opaque room-darkening roller shade at the back. This integrated treatment is ideal for a room that has numerous purposes, such as a bedroom that also serves as an office.

The automatic category is anticipated to grow at a CAGR of 9.2% from 2023 to 2030. Smart home automation technologies are becoming increasingly popular around the world, and some home stores are now stocking smart dimmers and motion sensor kits. For example, FYRTUR and KADRILJ are battery-operated smart window blinds that can be controlled wirelessly with the included remote control.

Regional Insights

North America made the largest revenue contribution of 39.6% to the global market in 2022. According to the United States Census Bureau, construction spending on public residential buildings grew in the United States in 2021. Construction spending in the first 11 months of 2021 was 7.9% higher than in the same period of 2020. The substantial investments in home décor and home improvements are anticipated to accelerate the U.S. window covering industry.

Asia Pacific is expected to grow at a CAGR of 10.0% from 2023 to 2030. The regional market has been fueled by the rapid rise of emerging economies such as India, China, and Australia. The rise of tourism in countries like Thailand and Malaysia has driven the construction of hotels and resorts, creating a positive scenario for market growth over the forecast period. Moreover, in terms of revenue, China’s window covering industry accounted for the largest market share in Asia Pacific, in 2022. This is attributed to the significant expansion of the hospitality sector in cities such as Shanghai, Guangzhou, Chengdu, and Suzhou.

The European region accounted for a market share of 32.13% of the global revenues in 2022. The increasing demand for luxury curtains, panel curtains, valances, and ceiling-to-floor curtains is likely to drive demand of curtains segment in the region. Germany window covering industry held the largest share of Europe window covering market in 2022. The dominance is majorly attributed to the significant growth of residential and commercial sectors in the country. For instance, according to the construction database TOPHOTELPROJECTS in July 2022, through 2025, 330 projects will drastically change the hotel industry in Germany, and a total of 51,655 keys will be added to the nation's capacity for four- and five-star properties.

Key Companies & Market Share Insights

The window coverings market includes both international and regional participants. Key market players are focusing on product innovation to enhance their portfolios.

• In February 2022, Springs Window Fashions acquired the assets of NuLEDs to strengthen its position in the Power-over-Ethernet (PoE) shade market. The intellectual property of NuLED presents a unique opportunity for Mecho in automated shade systems.

• In March 21, 2022, SelectBlinds.com announced the release of two motorised Architect roller shades with new Eve MotionBlinds and Apple HomeKit technology. The Eve MotionBlinds motors are the connected blinds and shades motors that enable thread smart home technologies in addition to Bluetooth functionality.

• In August 2020, Blinds.com, a Home Depot Company, expanded its popular cellular shades line to include a comprehensive, integrated system that could cover any window in the house, offering customers the advantages of cordless operation without the need for motorization.

• In July 2020, Hunter Douglas introduced the Designer Roller Duolite Shade, a roller shade that combines a translucent fabric for light diffusion and a thick liner for room darkening.

Some prominent players in the global window coverings market include: -

• Hunter Douglas

• Lotusblind; Bombay Dyeing

• Insolroll

• Mariak

• Welspun India Limited

• Skandia Window Fashion

• MechoShade Systems, LLC

• Lafayette Interior Fashions

• Comfortex Window Fashion

Window Coverings Market Report Scope

Global Window Covering Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For this study, Grand View Research has segmented the global window coverings market report based on type, application, distribution channel, installation, technology, and region:

• Type Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • Blinds & Shades

  • Curtains & Drapes

  • Shutters

  • Others

• Application Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • Online

  • Offline

    • Supermarkets/Hypermarkets

    • Specialty Stores

    • Multi Brand Stores

• Installation Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • New Construction

  • Retrofit

• Technology Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • Automatic

  • Manual

• Regional Outlook (Revenue, USD Million; Volume, Million Sq. Ft, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • New Zealand

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Turkey

    • UAE

    • South Africa