The global window covering market size was valued at USD 31.20 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030. In the foreseeable term, the market will most likely be driven by strong economic growth. Increasing consumer disposable income has resulted in regular changes in window coverings, as well as wall paint and other home décor items. This has also been a significant driver in the market's expansion.
After the outbreak of COVID-19, home renovations became more popular. However, market sellers reported a drop in bespoke window covering sales as house visits were restricted. In addition, a sizable DIY industry arose as a means of facilitating affordable home décor renovations. In contrast, different technologies and improvements, such as sensor-based window coverings, together with an increase in the number of smart homes, create long-term growth potential.
Smart window solutions such as connected shades, blinds, and curtains considerably improve comfort and convenience while always maintaining the proper mix of natural and artificial light, occupant well-being, and comfort. For example, at the Consumer Electronics Show 2020, Somfy, a company that specializes in smart home solutions, unveiled the Sonesse ULTRA 30 WireFree Zigbee Li-Ion motor. It allows users to control window coverings with a smartphone app, a remote control, or a simple voice command.
Moreover, AI is being used by several manufacturers to improve the overall consumer experience. For example, a new visualizer offered by Bali, a home design firm, allows clients to see window treatments on their windows. Users may simply submit a photo, select a treatment, and see how it looks in their own homes. To find the perfect window treatment solution for them, users can experiment with different colors, styles, and privacy levels.
In terms of revenue, the blinds and shades segment led the market and accounted for a 39.8% share of the global revenue in 2021. End users are able to reduce energy consumption and carbon emissions thanks to the development of new blinds and better acoustic features of honeycomb blinds. The curtains segment is anticipated to expand at a CAGR of 7.8% from 2022 to 2030. High-tech innovations, such as solar-blocking curtains or remote-controlled curtains, are becoming increasingly popular.
On the other hand, in the curtain market, traditional craftsmanship is becoming highly valued. Moreover, DIY consumers dominate the window curtain industry. The segment expansion is fueled by the widespread availability of window curtain items and the ease with which they can be installed. To meet the needs of the curtain market, several manufacturers have developed specialized distribution channels.
The residential segment led the market and accounted for more than 55% share of the global revenue in 2021. The category is being driven by an increase in the number of households and rising urbanization in developing economies such as India and China. Furthermore, according to the FMCA, more than 800,000 new homes were sold in the U.S. in 2020, along with more than 5.5 million existing residences.
The commercial segment is anticipated to expand at a faster CAGR of 7.7% from 2022 to 2030. The market for new building is also driven by investments in the standardization of IT infrastructure and product advancements. The need for sliding and insulated profiles is now being driven by replacement demand, owing to their improved insulating capabilities, ease of operation, and effective space usage.
The offline distribution channel made the largest revenue contribution of over 80.0% in 2021. Consumers prefer home décor stores such as Home Center as they have a larger selection of patterns and colors. Consumers in countries like India choose to buy from wholesale markets since they are considerably cheaper than other markets. In the forecast term, these reasons are likely to boost the segment.
The online channel is projected to register a CAGR of 8.0% from 2022 to 2030. E-commerce in the home décor industry is growing, and it helps companies reach a wider audience. Online and offline channels are frequently combined by retailers. Furthermore, according to a 2020 survey by UNCTAD, there was a 7% increase in the number of online buyers who made at least one home furnishing transaction every two months. During the projection period, these factors are expected to boost the growth of the online segment.
The retrofit segment led the market and accounted for a 56.8% share of the global revenue in 2021. In the residential sector, renovation and retrofitting is a prominent trend driving the market for window coverings. The market is expected to be propelled by increasing investments in home remodeling and the resumption of construction projects following the relaxing of COVID-19 regulations.
The new construction segment is anticipated to expand at a CAGR of 7.3% from 2022 to 2030. The demand for window coverings is likely to be driven by expanding residential developments and the robust growth of the commercial construction industry. The market is also driven by the growth of fenestration installations in new industrial buildings.
The manual segment made the largest revenue contribution of over 90.0% to the global market in 2021. Dwelling sizes have shrunk as a result of rapid urbanization, necessitating the usage of multipurpose home furniture and window coverings. Companies are incorporating advanced systems for hassle-free operation of shades, as well as offering multiple light filtering options.
3 Blind Mice Window Coverings, Inc., for example, has introduced Silhouette Duolite shades. The company’s Duolite system combines a transparent light-filtering cloth shade in the front of the treatment with an opaque room-darkening roller shade at the back. This integrated treatment is ideal for a room that has numerous purposes, such as a bedroom that also serves as an office.
The automatic segment is anticipated to expand at the fastest CAGR of 8.9% from 2022 to 2030. Smart home automation technologies are becoming increasingly popular around the world, and some home stores are now stocking smart dimmers and motion sensor kits. For example, FYRTUR and KADRILJ are battery-operated smart window blinds that can be controlled wirelessly with the included remote control.
North America made the largest revenue contribution of over 39.9% to the global market in 2021. According to the United States Census Bureau, construction spending on public residential buildings grew in the United States in 2021. Construction spending in the first 11 months of 2021 was 7.9% higher than in the same period of 2020. With this, substantial investments in home décor and home improvements are projected in the U.S.
Asia Pacific is expected to expand at a CAGR of 9.7% from 2022 to 2030. The regional market has been fueled by the rapid rise of emerging economies such as India and China. The rise of tourism in countries like Thailand and Malaysia has driven the construction of hotels and resorts, creating a positive scenario for market growth over the forecast period.
The window covering the market includes both international and regional participants. Key market players are focusing on product innovation to enhance their portfolios.
In August 2020, Blinds.com, a Home Depot Company, expanded its popular cellular shades line to include a comprehensive, integrated system that could cover any window in the house, offering customers the advantages of cordless operation without the need for motorization
In July 2020, Hunter Douglas introduced the Designer Roller Duolite Shade, a roller shade that combines a translucent fabric for light diffusion and a thick liner for room darkening
Some prominent players in the global window covering market include:
Hunter Douglas
Lotus & Windoware, Inc.
Bombay Dyeing
Insolroll
Mariak
Welspun India Limited
Skandia Window Fashions
MechoShade Systems, LLC
Lafayette Interior Fashions
Comfortex Window Fashions
Report Attribute |
Details |
Market size value in 2022 |
USD 32.75 billion |
Revenue forecast in 2030 |
USD 60.16 billion |
Growth rate |
CAGR of 7.6% from 2022 to 2030 |
Base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million/billion, volume in million sq. ft, and CAGR from 2022 to 2030 |
Report coverage |
Revenue & volume forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Type, application, installation, distribution channel, technology, region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany; U.K.; China; India; Brazil; Turkey |
Key companies profiled |
Hunter Douglas; Lotus & Windoware, Inc.; Bombay Dyeing; Insolroll; Mariak; Welspun India Limited; Skandia Window Fashions; MechoShade Systems, LLC; Lafayette Interior Fashions; Comfortex Window Fashions |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts volume and revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global window covering market report based on type, application, distribution channel, installation, technology, and region:
Blinds & Shades
Curtains
Shutters
Others
Residential
Commercial
Online
Offline
Supermarkets/Hypermarkets
Specialty Stores
Multi Brand Stores
New Construction
Retrofit
Automatic
Manual
North America
U.S.
Germany
U.K.
China
India
Central & South America
Brazil
Middle East & Africa
Turkey
b. The global window covering market size was estimated at USD 31.20 billion in 2021 and is expected to reach USD 32.75 billion in 2022.
b. The global window covering market is expected to grow at a compound annual growth rate of 7.6% from 2022 to 2030 to reach USD 60.16 billion by 2030.
b. North America dominated the window covering market with a share of 39.9% in 2021. This is attributable to introduction of different varieties of the product, coupled with technological advancements, in the region.
b. Some key players operating in the window covering market include Hunter Douglas, Lotusblind, Bombay Dyeing, Insolroll, Mariak, Welspun India Limited, Skandia Window Fashion, MechoShade Systems LLC, Lafayette Interior Fashion, and Comfortex Window Fashion.
b. Key factors that are driving the window covering market growth include increasing disposable incomes of different consumer groups, along with rising consumer expenditure on home furnishings & decor.
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The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
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