Window Covering Market Size, Share & Trends Analysis Report By Type (Blinds & Shades, Curtains), By Application, By Distribution Channel, By Installation, By Technology, By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global window covering market size was valued at USD 31.20 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.6% from 2022 to 2030. In the foreseeable term, the market will most likely be driven by strong economic growth. Increasing consumer disposable income has resulted in regular changes in window coverings, as well as wall paint and other home décor items. This has also been a significant driver in the market's expansion.

After the outbreak of COVID-19, home renovations became more popular. However, market sellers reported a drop in bespoke window covering sales as house visits were restricted. In addition, a sizable DIY industry arose as a means of facilitating affordable home décor renovations. In contrast, different technologies and improvements, such as sensor-based window coverings, together with an increase in the number of smart homes, create long-term growth potential.

Smart window solutions such as connected shades, blinds, and curtains considerably improve comfort and convenience while always maintaining the proper mix of natural and artificial light, occupant well-being, and comfort. For example, at the Consumer Electronics Show 2020, Somfy, a company that specializes in smart home solutions, unveiled the Sonesse ULTRA 30 WireFree Zigbee Li-Ion motor. It allows users to control window coverings with a smartphone app, a remote control, or a simple voice command.

Moreover, AI is being used by several manufacturers to improve the overall consumer experience. For example, a new visualizer offered by Bali, a home design firm, allows clients to see window treatments on their windows. Users may simply submit a photo, select a treatment, and see how it looks in their own homes. To find the perfect window treatment solution for them, users can experiment with different colors, styles, and privacy levels.

Type Insights

In terms of revenue, the blinds and shades segment led the market and accounted for a 39.8% share of the global revenue in 2021. End users are able to reduce energy consumption and carbon emissions thanks to the development of new blinds and better acoustic features of honeycomb blinds. The curtains segment is anticipated to expand at a CAGR of 7.8% from 2022 to 2030. High-tech innovations, such as solar-blocking curtains or remote-controlled curtains, are becoming increasingly popular.

On the other hand, in the curtain market, traditional craftsmanship is becoming highly valued. Moreover, DIY consumers dominate the window curtain industry. The segment expansion is fueled by the widespread availability of window curtain items and the ease with which they can be installed. To meet the needs of the curtain market, several manufacturers have developed specialized distribution channels.

Application Insights

The residential segment led the market and accounted for more than 55% share of the global revenue in 2021. The category is being driven by an increase in the number of households and rising urbanization in developing economies such as India and China. Furthermore, according to the FMCA, more than 800,000 new homes were sold in the U.S. in 2020, along with more than 5.5 million existing residences.

The commercial segment is anticipated to expand at a faster CAGR of 7.7% from 2022 to 2030. The market for new building is also driven by investments in the standardization of IT infrastructure and product advancements. The need for sliding and insulated profiles is now being driven by replacement demand, owing to their improved insulating capabilities, ease of operation, and effective space usage.

Distribution Channel Insights

The offline distribution channel made the largest revenue contribution of over 80.0% in 2021. Consumers prefer home décor stores such as Home Center as they have a larger selection of patterns and colors. Consumers in countries like India choose to buy from wholesale markets since they are considerably cheaper than other markets. In the forecast term, these reasons are likely to boost the segment.

The online channel is projected to register a CAGR of 8.0% from 2022 to 2030. E-commerce in the home décor industry is growing, and it helps companies reach a wider audience. Online and offline channels are frequently combined by retailers. Furthermore, according to a 2020 survey by UNCTAD, there was a 7% increase in the number of online buyers who made at least one home furnishing transaction every two months. During the projection period, these factors are expected to boost the growth of the online segment.

Installation Insights

The retrofit segment led the market and accounted for a 56.8% share of the global revenue in 2021. In the residential sector, renovation and retrofitting is a prominent trend driving the market for window coverings. The market is expected to be propelled by increasing investments in home remodeling and the resumption of construction projects following the relaxing of COVID-19 regulations.

The new construction segment is anticipated to expand at a CAGR of 7.3% from 2022 to 2030. The demand for window coverings is likely to be driven by expanding residential developments and the robust growth of the commercial construction industry. The market is also driven by the growth of fenestration installations in new industrial buildings.

Technology Insights

The manual segment made the largest revenue contribution of over 90.0% to the global market in 2021. Dwelling sizes have shrunk as a result of rapid urbanization, necessitating the usage of multipurpose home furniture and window coverings. Companies are incorporating advanced systems for hassle-free operation of shades, as well as offering multiple light filtering options.

3 Blind Mice Window Coverings, Inc., for example, has introduced Silhouette Duolite shades. The company’s Duolite system combines a transparent light-filtering cloth shade in the front of the treatment with an opaque room-darkening roller shade at the back. This integrated treatment is ideal for a room that has numerous purposes, such as a bedroom that also serves as an office.

The automatic segment is anticipated to expand at the fastest CAGR of 8.9% from 2022 to 2030. Smart home automation technologies are becoming increasingly popular around the world, and some home stores are now stocking smart dimmers and motion sensor kits. For example, FYRTUR and KADRILJ are battery-operated smart window blinds that can be controlled wirelessly with the included remote control.

Regional Insights

North America made the largest revenue contribution of over 39.9% to the global market in 2021. According to the United States Census Bureau, construction spending on public residential buildings grew in the United States in 2021. Construction spending in the first 11 months of 2021 was 7.9% higher than in the same period of 2020. With this, substantial investments in home décor and home improvements are projected in the U.S.

Asia Pacific is expected to expand at a CAGR of 9.7% from 2022 to 2030. The regional market has been fueled by the rapid rise of emerging economies such as India and China. The rise of tourism in countries like Thailand and Malaysia has driven the construction of hotels and resorts, creating a positive scenario for market growth over the forecast period.

Key Companies & Market Share Insights

The window covering the market includes both international and regional participants. Key market players are focusing on product innovation to enhance their portfolios.

• In August 2020, Blinds.com, a Home Depot Company, expanded its popular cellular shades line to include a comprehensive, integrated system that could cover any window in the house, offering customers the advantages of cordless operation without the need for motorization

• In July 2020, Hunter Douglas introduced the Designer Roller Duolite Shade, a roller shade that combines a translucent fabric for light diffusion and a thick liner for room darkening

Some prominent players in the global window covering market include:

• Hunter Douglas

• Lotus & Windoware, Inc.

• Bombay Dyeing

• Insolroll

• Mariak

• Welspun India Limited

• Skandia Window Fashions

• MechoShade Systems, LLC

• Lafayette Interior Fashions

• Comfortex Window Fashions

Window Covering Market Report Scope

Segments Covered in the Report

This report forecasts volume and revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global window covering market report based on type, application, distribution channel, installation, technology, and region:

• Type Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • Blinds & Shades

  • Curtains

  • Shutters

  • Others

• Application Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

    • Supermarkets/Hypermarkets

    • Specialty Stores

    • Multi Brand Stores

• Installation Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • New Construction

  • Retrofit

• Technology Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • Automatic

  • Manual

• Regional Outlook (Volume, Million Sq. Ft.; Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Turkey