Women's Shirts & Blouses Market Size, Share & Trends Analysis Report By Fiber (Cotton, Polyester, Cellulosic), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global women’s shirts & blouses market size was valued at USD 110.86 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.1% from 2022 to 2028. This can be attributed to factors such as the availability of a variety of designs as per seasonal demand and requirements, increasing number of working women, rising per capita income, and increasing spending capacity. Additionally, changing fashion trends across the globe are contributing to the growth of this market. Moreover, apparel manufacturers are adopting automatic machines to increase production and also reduce the cost associated with it. Apparel manufacturers are focusing on increasing their customer base by reaching them in different ways, such as showcasing their product offerings on e-commerce platforms and offering discount schemes and coupons.

During the COVID-19 pandemic, governments in various countries imposed lockdowns and restrictions. Also, citizens preferred to stay at home as a precautionary measure to minimize the virus spread. Various public events were canceled across the world. International travel was banned, trade activities were dropped, the supply chain was disrupted, and production of apparel also plummeted.

Moreover, corporate offices remained operative with a lesser number of employees, while some opted for the work from home model. Due to this, the market experienced declining sales of apparel due to reduced demand. Considering this short slack in market revenue, it is expected that the market will recover during the forecast period and witness positive growth.

Women’s shirts & blouses are used as upper garments made from various types of fabrics such as cotton, polyester, and cellulosic. Considering comfort and styles, shirts & blouses are available in different sleeve lengths, necklines, colors, and designs. The demand for shirts and blouses is increasing across the world, especially among working women.

Fast fashion is also expected to support the growth of the market, owing to the availability of branded designs at lower prices, which are produced at a massive rate. Fast fashion, however, also produces low-quality products and leads to huge waste generation. The increasing product innovations and heightened product launches are also likely to facilitate the growth of the market during the forecast period.

Market growth can be attributed to the changing fashion trends across the globe. Moreover, apparel manufacturers are adopting automatic machines to increase production, and at the same time reduce the costs associated with it. Strategies implemented by the key players such as expansions, joint ventures, partnerships, etc. are also expected to drive the market growth.

Environmental pollution is one of the major restraints to the market growth for women’s shirts & blouses during the projection period. Various organizations and private groups are carrying out awareness programs about the huge waste production, environmental pollution, and tremendous greenhouse gas emissions. This is also creating a trend of recycling, reuse, and upcycle in the global market, restraining the growth of the market.

Distribution Channel Insights

The offline distribution channel segment contributed the largest market share of around 80% in 2021. The offline channels include exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales.

Retail channels are more customer-oriented and provide better services, while also being trustworthy since it sells directly to customers. Moreover, this channel enables physical verification and trial of products before purchasing, thus contributing to the market revenue. Moreover, a majority of the key players carry out operations and sell their products via traditional offline channels.

The online distribution channel is expected to register a faster CAGR of 6.5% from 2022 to 2028 in the women’s shirts & blouses market. Customers across the world have started using online shopping portals and mobile apps due to ease, comfort, and convenience. And it is getting popular due to its simplicity and convenience, specifically for the younger generation.

Products are available at economic rates via online channels, when compared to offline. Moreover, end-users choose the most trusted shopping portals to purchase due to the increasing penetration of the internet and smart devices. Thus, the growth of this segment is observed to be higher.

Fiber Insights

The polyester segment dominated the market and contributed to the largest revenue share of around 49% in 2021, and is further forecast to expand with a CAGR of 4.5% from 2022 to 2028. Polyester is a synthetic type of fiber that contains compounds of the ester functional group. This fiber is obtained from petroleum and is one of the most popular fibers in the textile industry across the globe.

Polyester is durable and a relatively more economic material used for manufacturing apparel products. Consumers prefer apparel made from polyester fiber, as it is resistant to all types of environmental conditions. With all these benefits, polyester is consumed the most for manufacturing apparel in the textile industry.

The cellulosic segment is anticipated to advance at the highest CAGR of 7.4% from 2022 to 2028. Cellulosic fiber is obtained from the processing of plant fibers such as wood pulp, seeds, etc. The growth of the segment is mainly associated with the increasing trend of using sustainable and eco-friendly products. Plant is the original nature of cellulose and a minimum carbon footprint is likely to accelerate the adoption of cellulosic fibers in various apparel options. With the increasing popularity of these fabrics among consumers, the segment is anticipated to witness lucrative growth during the projection period. The cotton segment accounted for the 2^nd largest share in the global market, with over 31% revenue share in 2021. Cotton is increasingly preferred across the world, as it is most suitable during warm and hot seasons, and has no adverse effect on the skin.

Regional Insights

Asia Pacific is forecast to expand at the highest CAGR of 6.1% from 2022 to 2028. China and India are positively contributing to the growth of the regional market. With the largest growing population and increasing disposable income, the region is witnessing a huge demand for apparel. Many multinational companies are expanding their foothold in this region due to low labor costs and easy availability of raw materials, which will lead to a higher proportion of the working population. The rising information technology advancements are also positively contributing to the growth of the market.

Europe accounted for the highest revenue share of over 33% in 2021 in the global market for women’s shirts & blouses. Well-developed economic countries such as Germany, the U.K., and France are major contributors to the market revenue. A financially independent population, higher per capita income, and changing fashion trends are primary factors expected to impact the market growth in this region. Moreover, the extensive distribution channels of the key regional players facilitate the easy and widespread availability of the product. This is attributable to the higher regional share in the global market.

Key Companies & Market Share Insights

The global market for women’s shirts & blouses is characterized by the presence of various well-established players and several small and medium players. Key players are focusing on product launches to meet consumer expectations with changing fashion consciousness. Moreover, they are expanding their reach across the globe via joint ventures, agreements, and other strategies. For instance, in July 2019, Chanel expanded its online presence in China with the launch of Tmall’s luxury platform. Such initiatives are expected to boost the adoption rate of these products among consumers. Some of the prominent players in the global women’s shirts & blouses market include

• Dior

• CHANEL

• Gucci S.p.A.

• PRADA

• Burberry Group Plc

• Giorgio Armani S.p.A.

• Dolce & Gabbana S.r.l.

• Gianni Versace S.r.l.

• Louis Vuitton, Inc.

 Women’s Shirts & Blouses Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global women’s shirts & blouses market report on the basis of fiber, distribution channel, and region:

• Fiber Outlook (Revenue, USD Million, 2017 - 2028)

  • Cotton

  • Polyester

  • Cellulosic

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

    • U.K.

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa