Writing Instruments Market Size, Share & Trends Report

Writing Instruments Market Size, Share & Trends Analysis Report By Product (Pen, Pencil), By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-352-2
  • Number of Pages: 80
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the writing instruments market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for writing instruments market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of writing instruments market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Writing Instruments Market Categorization:

The writing instruments market was categorized into five segments, namely product (Pen, Pencil, Coloring Instruments, Highlighters and Markers), application (Students, Working Professionals, Institutions), distribution channel (Stationaries, Hypermarket/Supermarket, Departmental Stores, Online), price range (Low (less than 20$), Mid (20$ - 100$), High (above 100$)), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The writing instruments market was segmented into product, application, distribution channel, price range, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The writing instruments market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S; Canada; Mexico; Germany; the UK.; Spain; Italy; France; China; India; Japan; South Korea; Australia & New Zealand; Brazil; Argentina; South Africa; UAE; Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Writing instruments market companies & financials:

The writing instruments market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Faber-Castell - Faber-Castell was founded in the year 1761 and headquartered in Stein (Middle Franconia), Germany. The company is one of the oldest and largest producers of pens, pencils, office & art supplies in the world. Faber-Castell has over 20 sales units and 15 factories across the globe. The manufacturing facilities are located in ten countries including Biafra, Costa Rica, Peru, Colombia, Brazil, India, Austria, Malaysia, China, Indonesia, and Indonesia. As of 2019, the company has an employee strength of 8,000 operating across more than 100 countries over the world. The company’s product portfolio is segmented into graphite pencils, colored pencils, fountain pens, rollerball pens, fine liner & fiber tip pens, artists’ colors, ballpoint pens, markers, crayons, compasses, technical drawing, accessories, erasers, sharpeners, equipment, and refill. It manufactures more than two billion pencils in 120 diverse colors each year.

  • Mitsubishi Pencil Co., Ltd. - Mitsubishi Pencil Co., Ltd. was founded in the year 1887 and is headquartered in Shinagawa, Tokyo, Japan. Uni-ball and Uni are the key brands of the company. The company sells its products in more than 100 countries through its subsidiaries. The company distributes its products all over the world through different companies such as uni-ball's North American Corporation, Faber-Castell, and Linc Pen and Plastics Limited. As of 2019, the company has an employee strength of over 3,000 people operating over the world. The company has more than 1,000 global technology patents. It has over 3,000 core products including gel pens, rollerball pens, ballpoint pens, and mechanical pens.

  • Linc Pen and Plastics Ltd. - Linc Pen and Plastics Ltd. was founded in the year 1976 and is headquartered in Kolkata, West Bengal, India. The company is a manufacturer and distributor of writing instruments present in over 50 countries over the world. It caters its products in regions including South East Asia, North America, Middle East, Europe, South America, Africa, and CIS countries. The company’s product portfolio includes a varied range of products such as ball pens, retractable ball pens, gel pens, and stationery. It is the exclusive distributor and importer of Uni-ball, Mitsubishi Pencil Co. The company’s manufacturing facilities are located in Sirakol and Falta, West Bengal, India. These plants jointly have a production capability of more than two million units per day.

  • Luxor - Luxor was founded in the year 1963 and is headquartered in Noida, India. The company exports its products to over 85 countries around the world including the U.S., Russia, the U.K., Australia, UAE, and other European countries. As of 2018, the company had eight manufacturing facilities located in India. Luxor has a license agreement with Pilot (pen company) and Newell Brands, which owns Parker, and Waterman brands. The company is the largest writing instrument exporter in India and has a presence in more than 95 countries all over the world. As of 2019, the company has an employee strength of over 5000 over the world.

  • Pilot Corporation - Pilot Corporation was founded in the year 1918 and is headquartered in Tokyo, Japan. The company specializes in writing instruments and is also engaged in the manufacturing of stationery and jewelry products. The writing instruments product portfolio is further segmented into ballpoint pens, fountain pens, rollerball pens, gel pens, needlepoint pens, mechanical pencils, markers pens, highlighters, refills, and digital pens. Pilot Corporation operates through several brands including G2, Precise, FriXion, B2P, Dr. Grip, Enso, Kakuno, Acroball, MR Metropolitan, Varsity, Razor Point, Axiom, Recycled Pens, Better, Down Force, EasyTouch, Permanent Marker, Spotliter, VBall, and BeGreen. These companies are located across the globe, including in the U.K., Philippines, Indonesia, India, Malaysia, Brazil, Germany, South Africa, and France.

  • Newell Brands - Newell Brands was established in 1903 and is headquartered in Georgia, the U.S. The company is a manufacturer, marketer, and distributor of consumer and commercial products. It operates in diverse segments such as Writing, Appliances & Cookware, Outdoor & Recreation, Baby, Home Fragrance, Food, and Connected Home & Security. The company has a strong portfolio of brands, such as Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer’s, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle, which operate under these segments. Brands such as DYMO, Elmer’s, Mr. Sketch, Paper Mate, Parker, Prismacolor, Reynolds, Rotring, Sharpie, Waterman, and X-ACTO operate under the Writing segment.

  • Hindustan Pencils Pvt. Ltd. - Hindustan Pencils Pvt. Ltd was founded in the year 1958 and is headquartered in Mumbai, India. The company is one of the largest pencil producers in India. It operates through different brands including Nataraj, Apsara, and Colorama. The Colorama brand includes a line of colored pencils. The products of the company are exported to over 50 countries over the world. As of 2019, the company has 10 factories located in five different locations in India. The company daily produces 8 million pencils, 1.5 million sharpeners, 2.5 million erasers, 0.2 million scales, and 1 million pens. The production and market of the products follow international standards and safety norms.

  • Flair Pens - Flair Pens or Flair Writing Industries Limited was founded in the year 1976 and is headquartered in Mumbai, India. The company exports its products to more than 80 countries across the globe. Flair distributes its products through over 800 marketing and sales employees, more than 7,000 distributors, over 100 super-stockiest, and nearly 250,000 retailers & wholesalers across India. Furthermore, it sells through modern sales outlets like supermarkets, as well as online stores. The company has about 50 global distributors supplying to more than 80 countries over the world. The brands of the company are Pierre Cardin (Paris), Rudi Kellner, Hauser (Germany), and Reynolds (India). It also is a distributor of ZIG (Japan) pens in India

  • Shanghai M&G Stationery Inc. - Shanghai M&G Stationery Inc. was founded in the year 1996 and is headquartered in Fengxian District, Shanghai, China. The company has a manufacturing facility of 300,000 m² in M&G Industrial Park and employs more than 10000 people. Over the past ten years, the company grew at a double-digit growth rate. In 2014, M&G manufactured four billion units of writing instruments, comprising ball pens, gel pens, mechanical pencils, markers, highlighters, and refills, which accounted for more than 40% market share in China. In January 2015, the company was listed on the Shanghai Stock Exchange.

  • Pentel Co., Ltd. - Pentel Co., Ltd. was founded in 1946 and is headquartered in Tokyo, Japan. It is considered to be a pioneer in graphite lead research and has been focused on product innovation in the field. Pentel manufactures most of its products, including lead, pencils, pens, erasers, and correction fluids, in its factories. The company sponsors several educational programs and donates stationery products to schools, libraries, and others. It offers a line of environment-friendly writing instruments called Recycology, which are made from at least 50% recycled materials. As of 2019, the company had an employee strength of more than 650 all over the world.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Writing Instruments Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Writing Instruments Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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