GVR Report cover Xylitol in Personal Care and Cosmetics Market Size, Share & Trends Report

Xylitol in Personal Care and Cosmetics Market Size, Share & Trends Analysis Report By Application (Skin, Hair, Oral), By Region (Asia Pacific, North America), And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-2-68038-727-8
  • Number of Report Pages: 81
  • Format: PDF, Horizon Databook

Report Overview

The global xylitol in personal care and cosmetics market size was valued at USD 30.5 million in 2017. It is likely to expand at a CAGR of 6.0% over the forecast period. Consumer preference for preventive healthcare, especially in emerging economies is expected to drive the demand. Furthermore, the ability of xylitol to function as an excellent humectant is likely to drive the product demand in the forthcoming years.

U.S. xylitol in personal care and cosmetics market size

Xylitol is perceived to be healthier than sugar, thus is being popularly used in sugar-free chewing gum. Major chewing gum manufacturers are focused on the introduction of sugar-free products in their portfolio, which in turn positively impacted the growth of the global market.

Developing countries in Asia Pacific are predicted to account for significant demand for the product, attributed to the growing population and presence of a large consumer base cosmetics and other such products. Also, rising disposable income and health consciousness among consumers have influenced the consumer spending pattern. This is projected to further boost the xylitol in personal care and cosmetics market growth in the region.

Key industry participants are aiming to increase their customer base and share by entering these developing markets. Manufacturers are also investing heavily in R&D activities to introduce xylitol esters that can be used in cosmetics and personal care products. These aspects are likely to boost market competition significantly, especially in the emerging economies of Middle East and Africa, Asia Pacific, and Central and South America.

Application Insights

In terms of volume, oral care emerged as the largest application segment in 2017. Extensive utilization of xylitol in oral care products such as mouthwash, toothpaste, and mints is projected to boost the market growth over the forecast period. The segment is also anticipated to progress at the highest CAGR from 2018 to 2025 in terms of volume due to rising consumer awareness regarding the benefits of xylitol.

It is used in oral care products such as fluoride tablets, toothpaste, gels, and mouthwash. It can prevent tooth decay and gum diseases. Consumption of xylitol is known to reduce enamel destruction. It can neutralize the pH of saliva, thus, reducing plaque formation. Such factors are expected to contribute to the product demand from the oral hygiene industry during the forecast period.

Global xylitol in personal care and cosmetics market

Xylitol is widely used in a variety of skin care products such as moisturizers, body lotions, face creams, and anti-aging products; as it is a natural ingredient and has no or minimal side effects. The segment emerged as the second-largest segment in terms of CAGR, however, it has a low penetration rate compared to oral care. Rising standard of living and disposable income in developing countries is anticipated to propel the demand for xylitol in skin care applications over the forecast period.

Furthermore, xylitol is known to moisturize and revitalize the hair. It has antimicrobial properties that help fight dandruff and flakes to keep the scalp clean. It is extracted from birch tree or obtained from corn and can thus be labeled as a natural ingredient. Increasing consumer awareness regarding the side effects of synthetic products has shifted their preference from synthetic or artificial ingredients to organic and natural ones, thereby propelling demand for the product in hair products.

Other applications of xylitol include color cosmetics, sun protection products, and toiletries, such as shaving creams, shower gel and soaps, mints, and pastilles. Increasing use in various personal care and cosmetics products is anticipated to create new opportunities as well as business expansion avenues for the market players over the forecast period.

Regional Insights

Asia Pacific was the largest regional market in 2017. The region is projected to witness a higher product demand over the forthcoming years owing to the increasing population, rapid urbanization, shifting consumer preferences, and changing lifestyle. Rising disposable income along with growing consumer awareness in countries such as Japan, China, India, Malaysia, Singapore, South Korea, and Indonesia has created ample opportunities for personal care and cosmetics manufacturers in the recent past. Thus, the presence of a large consumer base for cosmetics and personal care products is likely to support the market growth over the forecast period.

North America, led by U.S., Mexico, and Canada; emerged as the fastest-growing region. The growth can be attributed to the strong presence of xylitol manufacturers, rising demand for natural and organic ingredients in cosmetics, and consumer inclination toward preventive healthcare. High spending capabilities of individuals coupled with economic stability are the key factors driving the cosmetics industry in North America, which is, in turn, positively impacting the market growth.

Rising demand for oral and skin care products coupled with stringent government regulations regarding ingredients used in cosmetics is projected to foster market growth. Xylitol is generally recognized as halal. Thus, the increasing importance of halal-certified cosmetic products in the Middle East and Africa is expected to open up new growth avenues over the forecast period.

Xylitol in Personal Care and Cosmetics Market Share Insights

Companies are investing heavily in research and development activities to attain product differentiation. Also, there has been a rise in the popularity of xylitol among manufacturers of cosmetics and personal care products owing to the benefits in various cosmetic product formulations.

Small-scale producers of xylitol are focused on developing their distribution network to achieve higher participation in the value chain. Market participants have to comply with the rules and regulations associated with the use of xylitol established by regulatory bodies such as the European Commission (EC), Chemical Inspection and Regulation Service (CIRS), and the U.S. Food and Drug Administration (FDA). This is projected to boost the demand for xylitol in the personal care and cosmetics industry over the forecast period.

Key companies in this market include Roquette Freres SA; Croda International Plc; Xlear, Inc.; DuPont Nutrition and Health; Berner OY; and Chemyunion. Other notable market players include Spectrum Chemical Manufacturing Corp.; Scandinavian Skin; and Apura Ingredients, Inc.

Xylitol in Personal Care and Cosmetics Market Report Scope

Report Attribute


Market size value in 2019

USD 34.1 million

Revenue forecast in 2025

USD 48.8 million

Growth Rate

CAGR of 6.0% from 2019 to 2025

Base year for estimation


Historical data

2014 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S., Mexico, Canada, Germany, U.K., France, China, India, Japan, Brazil, Saudi Arabia

Key companies profiled

Roquette Freres SA, Croda International Plc, Apura Ingredients Inc., Merck KGaA, Xlear, Inc, DuPont Nutrition & Health, Berner Oy, Chemyunion, Spectrum Chemical Mfg. Corp., Scandinavian Skin

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global xylitol in personal care and cosmetics market report on the basis of application and region:

  • Application Outlook (Volume, Tons; Revenue, USD Thousand, 2014 - 2025)

    • Skin

    • Hair

    • Oral

      • Tooth Paste

      • Mouth Wash

      • Others

    • Others

  • Regional Outlook (Volume, Tons; Revenue, USD Thousand, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • The U.K.

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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