Yoga Tourism Market Size, Share & Trends Analysis Report By Gender (Women, Men), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global yoga tourism market size was valued at USD 154.11 billion in 2021 and is anticipated to exhibit a compound annual growth rate (CAGR) of 5.8% from 2022 to 2030. The rise in popularity of outdoor yoga sessions offered over long weekend breaks, festival time holidays, and seasonal options are the major factors driving the market. In recent years, the yoga industry has really taken off. It has profited from a number of headwinds and complementary trends, including the rise of leisure and the growth of boutique fitness.

However, COVID-19 has impacted the growth of the market. In the wake of the pandemic, customers are willing to spend more time in nature through self-recreational activities such as meditation, art therapy, yoga, and many others, which is boosting the market demand for yoga tourism.

The outbreak led people to spend a lot of time inside their houses. Due to the severe loss in social engagement, these constraints have initiated increased mental stress. For the purpose of assisting customers in reducing mental stress, several wellness businesses have launched online yoga and meditation classes. This element has helped the market to grow favorably. For instance, according to the Yoga Federation of Mysore, the city's pre-pandemic history had roughly 2,000 foreigners studying yoga at any given moment.

A survey conducted by Yoga Alliance and Yoga Journal (and conducted by Ipsos Public Affairs) polled 2,000 persons in general and 1,700 yoga practitioners. According to the new survey, Americans spent $16 billion on classes, equipment, and accessories, up from $10 billion three years earlier. In terms of dollar numbers, yoga practitioners spent $5.8 billion on lessons and $4.6 billion on clothing, both of which are more than double what they were just a few years ago.

According to a report by Compareretreats.com Limited., yoga, exercise, and spa vacations were the most popular wellness getaway kinds overall, accounting for 17.8%, 17.1%, and 16.5 %, respectively. Anti-stress (9.7%) and detox retreats (8.1%) came in fourth and fifth place, respectively. Yoga travelers are those who devote their lives to practicing yoga on a regular basis. Half of them devote themselves to yoga on a daily or biweekly basis. The majority of them went to yoga lessons at a nearby yoga center.

While exquisite accommodations, state-of-the-art spas, and breathtaking settings are all significant to luxury travelers, it all boils down to one incontrovertible fact: the guru is the most crucial factor. Wellness resorts are increasingly being established around the cult following of celebrity fitness and yoga instructors and life counselors.

With the 'travel to feel better' trend, yoga tourism has evolved and grown. Yoga tourism can be thought of as a sub-category of wellness tourism. Yoga is defined as the integration of the body, mind, and soul. Yoga is commonly regarded as a means of reducing stress, improving breathing, increasing strength, and increasing flexibility.

Gender Insights

In terms of revenue, women dominated the market with a share of 79.6% in 2021. The trend of women-only holidays has been increasingly popular in the recent decade, with some tour firms reporting a 200% increase in only the last few years. Many women-only retreats have sprung up in Bali in recent years. Women-only treks are becoming more popular in Nepal.

The demography of men who prefer yoga tourism is projected to register a CAGR of 9.1% from 2022 to 2030. A survey conducted by Yoga Alliance and Yoga Journal (and conducted by Ipsos Public Affairs) polled 2,000 persons in general and 1,700 yoga practitioners. Surprisingly, gender inequalities are also diminishing with time. Women now outnumber men four to one, according to new research, with 72.0% of practitioners being women and 28.0% being men.

Regional Insights

The Asia Pacific dominated the market with a share of 54.8% in 2021. According to research by the United Nations World Tourism Organization (UNWTO), outbound Asia-Pacific travelers now account for 37.0% of global travelers, with overseas travel spending doubling in the last decade (APAC). For decades, Asian healing theories and practices - from yoga and Ayurveda to traditional Chinese medicine's concept of balance and vitality - have inspired practically every element of the health industry.

North America is expected to witness a CAGR of 5.7% from 2022 to 2030. The yoga tourism business in North America is being driven in large part by the growing awareness of holistic therapies that support health and wellness travel. Due to the expanding importance of both physical and mental health as well as the high level of disposable income in this region, the market position is also anticipated to increase throughout the forecast period.

Competitive Insights

The market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of yoga tourism. In order to maintain market share, the companies are diversifying their service offering.

• For instance, in May 2022, Yoga retreats are organized in Binh Lap Island for tourists who come to resorts in the coastal glam ping areas as a new and interesting experience

• For instance, in June 2021, Ananda in the Himalayas introduced tailor-made yoga sessions to traditional hath yoga in the resort as a quick getaway from the hustle and bustle of city life

Some of the key players in the global yoga tourism market include: -

• OSHO International Foundation

• Yoga Travel & Beyond GmbH,

• Tour radar

• Tripaneer (book yoga retreats),

• Intrepid Travel

• Kamalaya Co Ltd,

• Samahita International Co. Ltd.

• Schloss Elmau GmbH & Co. KG.

Yoga Tourism Market Report Scope 

Global Yoga Tourism Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the market, based on gender, and region.

• Yoga Tourism Gender Outlook (USD Million, 2017 - 2030)

  • Women

  • Men

• Yoga Tourism Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Portugal

    • Germany

  • Asia Pacific

    • India

    • Indonesia

    • Thailand

  • Central & South America

  • Middle East & Africa (MEA)