Clear Aligner Market Competitor Gap Analysis

The clear aligner market is defined by extensive competition between major players to maintain market share. The players to maintain their market share are focused on introducing novel products and supporting software, as the market is expected to witness high growth. The players are predominantly aiming at geographic expansion to cater to newer markets, especially in emerging countries. After the patent expiration of Invisalign by Align Technology, many players with affordable product offerings are expected to enter the market.

Several market leaders are acquiring smaller players to strengthen their market position. This strategy enables them to increase their capabilities, expand their product portfolios, and improve their competencies. This strategy accounted for around 19% of all strategic initiatives undertaken in the clear aligners market. Key players engaged in this growth strategy include Align Technology, Inc.; Dentsply Sirona; and Institut Straumann AG.

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