Company Share And Competitive Positioning: North America Glamping Market

Market Overview

The North American glamping market is experiencing significant growth, propelled by several key factors. Currently, camping has become one of the best outdoor activities for numerous people; however, it is an unpleasant experience for some. Hence, the tourism industry has introduced a new concept called glamping which satisfies both needs, including camping as well as a comfortable and luxurious stay experience. Glamping is expected to witness significant growth globally in the coming years.

Numerous consumers are inclined toward the idea of glamping as it is camping for the newer generation and allows escapism without compromising on comfort. Moreover, with luxury furnishing and soft beds, consumers are more drawn to glamping than regular camping.

In addition, various initiatives by Airbnb and in-country advertising by various governments on the benefits of glamping are expected to positively impact the market over the forecast period. Furthermore, the increasing influence of social media among consumers is expected to create awareness about glamping and its benefits. In addition, major discounts and irresistible holiday packages offered by various tourism sites are further expected to impact the market growth positively.

The increasing usage and influence of social media among consumers is expected to improve awareness about glamping and its benefits, which is expected to be the primary driver for the North America glamping market during the forecast period. In addition, numerous travel sites are offering major discounts and attractive vacation packages and this is anticipated to have a positive impact on the market. The increasing preference for luxury amenities such as beds, baths, spas, bars, Wi-Fi, power, and cleaning services in camping is further propelling the glamping market. Glamping offers an attractive and comfortable lodging experience and promotes sustainable tourism.

Businesses in the tourism industry are providing novel and unique accommodations to reduce the impact of seasonality on their operations, which is further anticipated to drive the North American glamping market in the coming years.

The hectic lifestyles of consumers today include long working hours and less time for relaxation. De-stressing and relaxation are considered to be the main factors propelling the growth of the glamping market. This need for a healthy lifestyle, along with the trend of eco-tourism, has created a high demand for an active and outdoors régime, which in turn, will have a positive impact on the market over the forecast period.

Glamping service providers are focusing on partnering with hotels and resorts to popularize and generate greater profits. For instance, the services of Glampique, a company that sells fully-furnished glamping tents, are a perfect solution for business-to-business glamping deals. These tents can be set up anywhere in the U.S. for USD 20,000 no assembly required.

Company Share Analysis, 2024

Westgate Resorts: Westgate Resorts (Westgate River Ranch) was founded in 1994 and is headquartered in Florida, U.S. In 2001, Westgate Resorts purchased River Ranch and Westgate River Ranch. Westgate River Ranch offers horseback riding, swimming, golf, a petting farm, nature hikes, trap and skeet shooting, hayrides, cookouts, and a full-service marina with boating, fishing, airboat, and swamp buggy rides. The resort also features a 5,000-foot paved and lighted runway, the award-winning Smokehouse Grill, the River Ranch Saloon, and the longest-running Saturday night championship rodeo in the United States, which includes trick riding, bull riding, calf roping, and barrel racing in the 1,200-seat rodeo arena.

Key brands/products: Glamping Tents, Cabins, Lodge Guest Rooms, Tent Camping

Key Strategies: Westgate Resorts employs a comprehensive growth strategy that includes strategic partnerships, targeted acquisitions, digital innovation, and a strong focus on sustainability. The company has expanded its reach through alliances with travel and hospitality brands, acquired vacation ownership groups to broaden its portfolio, streamlined operations through digital tools, and implemented eco-friendly practices to align with evolving consumer and regulatory expectations.

Under Canvas: Under Canvas was founded in 2012 and is headquartered in Montana, U.S. The company specializes in glamping and offers safari-style accommodations such as luxury tents and tepee rentals made of wood, canvas. The safari-style tents provide a variety of comforts, including a wood-burning stove, plush king-sized mattresses, luxurious bedding, daily housekeeping, and fresh towels. The glamping provider operates through various locations such as Yellowstone and Glacier in Montana, Mount Rushmore in South Dakota, Moab and Zion in Utah, the Great Smoky Mountains in Tennessee, and Grand Canyon and Tucson in Arizona.

Key brands/products:Suite, Stargazer, Safari, Deluxe

Key Strategies: Under Canvas’s success hinges on immersive, nature-centric hospitality, strategic partnerships, and sustainability. They offer safari-style tents with upscale amenities, communal programs like campfires and yoga, and strong branding through social media and storytelling. Partnerships with Hyatt and Small Luxury Hotels boost distribution and loyalty access, while eco-conscious practices like low-impact installations and Dark Sky certification reinforce their premium outdoor positioning.

Huttopia Adirondacks: Huttopia Adirondacks is owned by Huttopia SA. The latter was founded in 1999 and is headquartered in Lyon, France. It is an independent company in the sector of independent, global, and innovative eco-tourism. The company has its offices in six different centers in Europe, North America, and China. Huttopia Adirondacks’ center is in an all-new outdoor camp located in the Lake Region of Adirondack Park in New York, U.S. It also offers French-style camping or glamping resorts in Quebec, Maine, New Hampshire, New York, and California.

Key brands/products: Canadienne, Trappeur Duo.

Key strategies: Huttopia Adirondacks executes a refined glamping strategy anchored in immersive nature experiences, comfort, and sustainability. Set on 300 acres, its spacious wood‑and‑canvas tents offer home‑style amenities and privacy, while communal features-like a lodge, heated pool, bistro, and daily family-friendly programming-promote social engagement. Eco‑mindful infrastructure and close local partnerships reinforce its premium outdoor positioning and light environmental impact.

Ventana Big Sur, an Alila Resort: Ventana Big Sur, an Alila Resort, was founded in 1975 and is headquartered in California, U.S. The 59-room iconic resort is set among 160 sprawling acres of rolling meadows and towering redwoods. The resort offers revitalization to the visitors following the striking Glass House Gallery, the Sur House restaurant, an Ocean Meadow Lawn, the Meadow Pool, the signature Spa Alila, and many other unique offerings to enrich the staying experience of guests. The resort’s grounds have dining options, fitness centers, and swimming pools.

Key brands/products: Glamping Services and Amenities

Key strategies: Ventana Big Sur, the Alila Resort, thrives on blending immersive nature, luxury, wellness, and sustainability. Perched amid ancient redwoods and the Pacific cliffs, it offers secluded suites and glamping tents with upscale amenities, inclusive meals, curated experiences (like forest bathing, yoga, falconry, beekeeping), and spa treatments that draw guests into the natural setting. Its all-inclusive model covering dining, snacks, and many activities-adds indulgence and ease.

THE RESORT AT PAWS UP: The Resort at Paws Up was established in 1997 and is headquartered in Montana, U.S. It is a 37,000-acre luxury ranch resort. The company is home to 36-safari style luxury tents and 28 expansive private homes offering guests world-class comfort and the opportunity to surround themselves with pristine nature. Visitors can explore various eco-friendly activities at The Resort at Paws Up, including a working cattle ranch, an adventure playground, a vast prairie, and a luxurious hideaway.

Key brands/products: Pinnacle Camp, River Camp, Tree Haus, Creekside Camp

Key strategies: The Resort at Paws Up delivers luxury wilderness retreats through immersive adventure, all‑inclusive comfort, and environmental stewardship. Set on a 37,000‑acre working ranch, it blends upscale glamping and private homes with curated outdoor activities, world‑class ranch-to-table cuisine, and top-tier service. Eco‑initiatives-from sustainable farming and energy-efficient practices to linen reuse programs-reinforce its upscale, nature‑driven brand appeal.

Strategy Mapping

New launches:

The North American glamping market is undergoing significant growth, driven by innovative strategies that cater to travelers seeking luxurious outdoor experiences. New launches are prioritizing eco-conscious accommodations, unique locations near national parks and scenic landscapes, and curated amenities that blend modern comforts with nature. Additionally, partnerships with major hospitality brands and loyalty programs are making these experiences more accessible to a broader audience. By focusing on sustainability, adventure, and upscale design, glamping providers are redefining outdoor travel for a discerning and experience-driven market.

Market players involved in this strategy include Under Canvas, Philo and Westgate Resorts.

Partnership:

Partnership strategies are becoming a key driver in the growth of the North American glamping market, as companies collaborate with hospitality brands, outdoor adventure operators, and loyalty programs to expand their reach. These partnerships enable glamping providers to enhance their offerings, attract new customer segments, and create more accessible and memorable experiences. By aligning with well-established brands, glamping businesses are not only increasing visibility but also adding value through exclusive packages and loyalty rewards, fostering greater customer engagement and loyalty.

Market players adopting this strategy include Under Canvas, Hilton