Emerging technologies in U.S. coronary and peripheral interventions are reshaping treatment paradigms by integrating advanced materials, imaging-guided navigation, and AI-driven decision support. Innovations such as drug-coated balloons, bioresorbable scaffolds, and next-generation atherectomy systems are enhancing procedural efficiency, minimizing restenosis, and reducing long-term complications. Simultaneously, evolving reimbursement models and cost containment pressures are influencing the adoption trajectory of these technologies, particularly in outpatient and ambulatory settings.
The brand and competitive analysis report, compiled by Grand View Research, is a collection of the trends and competitive scenario in the U.S. market. Qualitative information regarding the trends, emerging technologies, generalized pricing schemes, and cost dynamics will be provided in the report. Within the purview of the database, such information is systematically analyzed and provided in the form of outlook reports and summary presentations on individual areas of research.
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Attributes |
Details |
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Areas of Research |
Industry trends, market opportunity, emerging technologies, and cost dynamics across the U.S., competitive and product revenue analysis |
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Report Representation |
Consolidated report in PDF format |
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Highlights of Report (Competitive & Revenue Landscape, by Product) |
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Emerging technologies are a key driver of growth in the U.S. coronary and peripheral interventions market, enabling more precise, less invasive, and cost-efficient procedures. Advancements such as next-generation drug-eluting stents, intravascular lithotripsy, AI-powered imaging platforms, and bioresorbable vascular scaffolds are significantly improving clinical outcomes and expanding treatment eligibility to more complex patient subsets. These innovations are also facilitating a shift toward outpatient care by reducing procedural time, recovery duration, and complication rates. As healthcare providers prioritize value-based outcomes, the integration of such technologies is accelerating, positioning them as critical enablers of market expansion and care optimization.
In April 2025, Shockwave Medical, part of Johnson & Johnson MedTech, initiated the FORWARD CAD IDE study to evaluate its Javelin Coronary Intravascular Lithotripsy (IVL) Catheter. This pivotal clinical trial aims to assess the safety and effectiveness of the catheter in treating moderately to severely calcified, stenotic, de novo coronary artery lesions prior to stenting in patients presenting with stable angina or stabilized acute coronary syndrome. The study underscores the growing need for safer alternatives to atherectomy in managing hard-to-cross calcific coronary lesions.
Key highlights of the clinical trial include:
The single-arm, multicenter trial will enroll up to 158 patients across approximately 35 sites in the U.S. and the UK
The catheter uses forward IVL technology to fracture calcium, enabling safer and more effective stent delivery.
The first patient was successfully treated in the U.S., signaling early procedural feasibility.
This study represents a strategic move by Shockwave to expand its IVL portfolio into coronary interventions, targeting unmet needs in heavily calcified lesions and potentially reducing complications linked to existing debulking methods. The expected commercial launch timeline for the Javelin Coronary Intravascular Lithotripsy (IVL) Catheter is not provided. Key clinical outcomes, such as procedural success rates or long-term safety data, will be determined upon completion of the study and follow-up period. The trial is expected to end by August 2026.
In April 2025, Summa Therapeutics initiated a non-randomized clinical registry (NCT06906055) titled "Below-the-Knee Interventions for Limb Salvage: Use of Multifunctional Angioplasty Balloon Catheters", focused on evaluating the procedural performance of the Finesse BTK Multicath device in patients with chronic limb-threatening ischemia.
Key details include:
The study will enroll 24 participants across up to 5 U.S. sites, with a sequential comparison between standard angioplasty balloons and the Finesse BTK Multicath.
Endpoints include contrast volume, procedure time, catheter exchanges, radiation dose, and device-related supply costs.
The patient cohort includes individuals with below-the-knee peripheral arterial disease, classified as Rutherford 4 or 5, with documented foot runoff and minimal above-knee disease.
This registry aims to provide early evidence of technical efficiency and economic impact for the Finesse BTK Multicath, a relevant product within the U.S. peripheral intervention device market. The expected commercial launch timeline for the Finesse BTK Multicath has not been provided. Key clinical outcomes will be determined following the completion of the registry analysis. This clinical trial is anticipated to be completed by December 2025.
In the U.S. interventional cardiology and peripheral market, generalized pricing schemes such as bundled payments and Diagnosis-Related Group (DRG) reimbursement standardize payments for procedures regardless of device choice or procedural complexity. This approach results in a fixed reimbursement rate, whether hospitals use conventional tools or advanced technologies such as drug-eluting stents or integrated thrombectomy systems. Hospitals limit the adoption of innovative devices unless clinical necessity strongly supports their use. The gap between actual device cost and reimbursement often leads providers to favor cost-effective treatment pathways.
These pricing structures are designed to promote cost control and efficiency, but can inadvertently discourage the uptake of novel, high-cost devices with potential long-term benefits. In this context, manufacturers must demonstrate clear clinical value and cost-effectiveness to ensure product inclusion in hospital formularies. Regional variations in payer policies create inconsistencies in technology adoption across the U.S. market. These dynamics shape strategic purchasing decisions, influencing the pace of innovation uptake in interventional cardiology and peripheral procedures.
In the U.S. interventional cardiology and peripheral intervention markets, pricing structures for medical devices are influenced by factors such as technological complexity, clinical application, and regional variations. Devices such as interventional catheters, microcatheters, and guidewires exhibit a broad range of prices based on their design, materials, and intended use in complex medical procedures. For instance, basic guidewires may be priced lower, while those with advanced features like improved torque response and precision can be priced higher due to their enhanced clinical performance.
Peripheral and coronary stents have a pricing structure that reflects the device's complexity and the innovation embedded in the product. Drug-eluting stents, which are designed to minimize restenosis, tend to be more expensive compared to bare-metal options due to the added technology and clinical benefits they offer, such as better long-term outcomes for patients. Similarly, devices such as chronic total occlusion (CTO) devices, which are used in more complex coronary interventions, often carry a higher price tag given the specialized technology required to navigate occluded vessels.
For other devices like atherectomy devices and synthetic surgical grafts, pricing is influenced by the clinical complexity of the procedures they support, and the specialized materials used. Grafts, for example, which are designed to restore blood flow in peripheral vascular diseases, are priced based on factors such as size, material composition (e.g., PTFE or polyester), and whether they include additional features like drug coatings or antimicrobial properties.
Embolic protection devices and thrombectomy devices also tend to command higher prices due to their role in reducing complications during procedures and improving patient safety. Devices such as PTA balloons and IVC filters, which are used in procedures to treat vascular conditions, exhibit a similar price range based on the materials and design features, including the type of balloon (e.g., non-compliant or compliant) and the inclusion of additional features like balloon coating or enhanced flexibility.
Regional pricing variations across the U.S. are often influenced by factors such as hospital purchasing power, geographic location, and differences in reimbursement structures. For example, large hospitals and healthcare systems in urban areas may secure favorable pricing through bulk purchasing agreements or negotiated contracts with manufacturers, which can result in lower unit costs compared to smaller or rural institutions. Insurance reimbursement policies and healthcare regulations at the state or federal level impact the pricing strategies of manufacturers, influencing how products are priced within the U.S. market.
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Sr. No |
Product Category |
Price Range |
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1 |
Interventional Catheters |
287 - 367 |
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2 |
Microcatheters |
1125 - 2245 |
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3 |
Guidewires |
51 - 101 |
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4 |
Peripheral Stents |
313 - 393 |
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5 |
Coronary Stents |
319 - 429 |
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6 |
PTCA balloons Catheters |
122 - 182 |
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7 |
Atherectomy Devices |
293 - 493 |
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8 |
Chronic Total Occlusion Devices |
1,094 - 1,494 |
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9 |
Synthetic Surgical Grafts |
735 - 935 |
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10 |
Embolic Protection Devices |
714 - 914 |
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11 |
IVC Filters |
93 - 213 |
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12 |
PTA Balloons |
60 - 260 |
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13 |
Thrombectomy Devices |
318 - 518 |
Source: Secondary Sources, Grand View Research
The above table presents the price ranges for key product categories within the interventional cardiology and peripheral intervention market. These ranges reflect current market dynamics and highlight significant variation across device types, with microcatheters and chronic total occlusion devices commanding higher price points due to their complexity and specialized use. This pricing overview provides a foundational reference for understanding cost distribution and supports further regional and segment-level analysis.
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