Europe, Middle East & Africa Wax Melt Market To Reach $3.76 Billion By 2030

Europe, Middle East & Africa Wax Melt Market Growth & Trends

The Europe, Middle East, and Africa wax melt market is anticipated to reach USD 3.76 billion by 2030 and expand at a CAGR of 16.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The Increasing inclination among consumers toward sustainable and organic products is contributing to the growing demand. Countries such as the UK and Germany are leading this trend, as buyers shift to eco-friendly alternatives over traditional products.

Growing awareness regarding environmental concerns has propelled companies to incorporate natural ingredients. Wax melts, which release fragrance without requiring an open flame, have gained customer attention due to characteristics such as safety, aesthetic appeal, and fragrance varieties. In the Middle East and Africa, the market is increasingly gaining momentum, supported by rising disposable incomes and a growing interest in premium home fragrance products. In addition, the demand from commercial buyers such as luxury hotels, spas, large retail stores, commercial buildings, and others is expected to fuel growth. Both regions are witnessing advancements in product formulations, enabling longer-lasting and more complex fragrances.

The growing market penetration of e-commerce platforms has improved accessibility for both customers and companies, allowing smaller brands to reach broader audiences. The wax melt market in Europe, the Middle East, and Africa reflects a dynamic shift toward safer, environment-friendly, and high-quality fragrance solutions. Changing consumer preferences and growing demand from commercial buyers are likely to generate lucrative growth opportunities.

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Europe, Middle East & Africa Wax Melt Market Report Highlights

• Poured wax melts dominated the type segment with more than 45.0% in 2024. This is attributed to characteristics such as flexibility in fragrance customization and seamless compatibility with electric warmers.

• Pressed wax melts are expected to grow at the fastest CAGR of 16.6% over the forecast period, owing to lightweight design, easy packaging, and transportation.

• The multi-pack segment led the Europe, Middle East, and Africa wax melt market in 2024, owing to the rising popularity of aromatherapy and spa treatments, which led to growth in demand from commercial users.

• The single-pack segment is expected to experience significant growth from 2025 to 2030, driven by the flexibility offered by single packs and growing adoption by household users.

• The UK dominated the EMEA wax melt market in 2024, owing to innovative product offerings and growing consumer adoption by household and commercial users.

Middle East & Africa Wax Melt Market Segmentation

Grand View Research has segmented the Europe, Middle East & Africa wax melt market on the basis of type, pack, and country:

Europe, Middle East & Africa Wax Melt Type Outlook (Revenue, USD Million, 2018 - 2030)

• Pressed Wax Melt

• Poured Wax Melt

Europe, Middle East & Africa Wax Melt Pack Outlook (Revenue, USD Million, 2018 - 2030)

• Single Pack

• Multi Pack

Europe, Middle East & Africa Wax Melt Country Outlook (Revenue, USD Million, 2018 - 2030)

• UK

• Germany

• France

• Italy

• Spain

• South Africa

List of Key Players in the Europe, Middle East & Africa Wax Melt Market

• Kerax Limited

• P&G

• Arran Aromatics

• Aroma Works

• Best Kept Secrets

• Breeze Candles

• Canova

• Charles Farris

• Sonneborn

• Cereria Ronca Srl