Anime Merchandising Market To Reach $18.63 Billion By 2030

June 2023 | Report Format: Electronic (PDF)

Anime Merchandising Market Growth & Trends

The global anime merchandising market size is expected to reach USD 18.63 billion by 2030, growing at a compound annual growth rate (CAGR) of 9.4% from 2023 to 2030, based on a recent report by Grand View Research, Inc. The significant growth of the market is attributed to the increasing consumer interest in figurines, apparel, accessories, books, posters, toys, etc., featuring anime characters and properties. Additionally, the rising adoption of anime titles, such as Jujutsu Kaisen, Demon Slayer, One Piece, Naruto, and Blue Lock, among others, as mainstream entertainment is accelerating the growth of the market across the globe.

The growing anime popularity globally has created lucrative opportunities for the market. Merchandise sales make up a major part of the anime market and is expected to observe notable growth in the future. Anime fans are increasingly interested in buying merchandise related to their favorite series and characters. Several fans believe merchandising is crucial to keep the fan community together and support the anime industry, which is expected to further fuel the market growth. Some popular merchandise items include figurines, shirts, hats, and stickers, among others.

Several companies operating in the market focus on launching new products and offerings to attract a more extensive customer base and strengthen their foothold in the industry. For instance, in June 2022, Bandai Namco Toys & Collectibles America introduced its latest line of Gundam Infinity figures to deliver an enhanced experience to anime fans through customization globally. The new product range offers an exciting line of customizable figures with several interchangeable parts and accessories. Such initiatives are expected to propel the market growth during the forecast period.

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Anime Merchandising Market Report Highlights

  • Based on the product segmentation, the clothing segment is anticipated to grow with a significant CAGR of 10% during the forecast period of 2023-2030. This is attributed to the increased product demand driven by growing interest in anime across several genres

  • Based on the distribution channel segment, the offline segment is expected to witness a CAGR of 6.8% from 2023 to 2030 as a considerable number of customers prefer buying from physical stores for hands-on experience

  • The Japan region contributed the largest revenue share in 2022 to the market owing to the growing tradition of otaku culture

Anime Merchandising Market Segmentation

Grand View Research has segmented the global anime merchandising market based on product, distribution channel, and region:

Anime Merchandising Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Figurine

  • Clothing

  • Books

  • Board Games and Toys

  • Posters

  • Others

Anime Merchandising Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

Anime Merchandising Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • France

    • UK

    • Germany

    • Western Europe

  • Asia Pacific Ex. Japan

    • ANZ

    • China

    • India

    • Japan

    • Philippines

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa (MEA)

    • UAE

    • Saudi Arabia

  • Japan

List of Key Players in the Anime Merchandising Market

  • Studio Ghibli, Inc.

  • Bandai Namco Filmworks Inc.

  • Crunchyroll (Sony Pictures Entertainment Inc.)

  • Good Smile Company, Inc.

  • Sentai Holdings, LLC (AMC Networks)

  • Ufotable Co., Ltd.

  • Atomic Flare

  • MegaHouse (Bandai Namco Filmworks Inc.)


  • Alter Co., Ltd.


  • Bioworld Merchandising, Inc.

  • Stronger Co., Ltd.

  • Aniplex Inc. (Sony Pictures Entertainment Inc.)

  • Medicom Toy Co., Ltd.

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