Athleisure Market Size To Reach $662.56 Billion By 2030

June 2024 | Report Format: Electronic (PDF)

Athleisure Market Growth & Trends

The global athleisure market size is expected to reach USD 662.56 billion by 2030, registering a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. The trend of healthy aging has gained popularity among the elderly population, leading to an increased demand for performance-boosting fitness products. This demand extends to athleisure products, as they offer features such as enhanced grip, moisture-wicking properties, and back support, which are beneficial for elderly consumers seeking to maintain their fitness and active lifestyle. The growing participation of consumers across demographics drives the demand for athleisure products, reflecting the evolving preferences and lifestyles of modern consumers.

In May 2022, Adidas announced its newest yoga collection, the Adidas yoga make space collection. This dedicated offering includes versatile pieces tailored to support various aspects of yoga practice and adapt to different conditions. Inspired by the elements of fire, earth, wind, and water, the collection incorporates recycled materials into its design. The yoga make space collection comprises both apparel and accessories catering to both women and men.

Athleisure wear, characterized by clothing specifically designed for athletic activities which is now suitable for casual wear and even workplace attire, has become increasingly accepted in various social settings. Consumers appreciate the comfort and flexibility provided by athleisure wear, largely due to the materials used in its design, such as polyester and nylon, which offer the desired combination of properties.

The increasing focus on health and wellness has been a key driver of market growth. Consumers worldwide are prioritizing fitness activities and incorporating them into their lifestyles, leading to the promotion of the fitness industry among target segments. The influence of fitness influencers promoting active wear has contributed to the rise of athleisure as a cultural phenomenon, with active wear being worn not only in gyms but also on runways and social gatherings.

Fitness enthusiasts exhibit a strong willingness to invest in premium-priced fitness products to support their fitness goals, which have become integral to the daily routines of a significant portion of the population. The growing participation in sports and fitness activities has led consumers to adopt a more comprehensive approach to fitness-related products. 

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Athleisure Market Report Highlights

  • The shirts & t-shirts segment led the market with the largest revenue share of 38.5% in 2023. There's a growing trend towards casualization in fashion, with more individuals opting for relaxed and comfortable clothing styles. Shirts and t-shirts offered by athleisure brands embody this casual aesthetic while incorporating elements of performance wear. The fusion of comfort, functionality, and style resonates with consumers seeking clothing that can seamlessly transition from workouts to social gatherings

  • Based on end-user, the men segment led the market with the largest revenue share of 36.2% in 2023. Men's fashion has experienced a shift toward greater consciousness and experimentation. Cashmere, with its softness, warmth, and versatility, aligns with the evolving style preferences of modern men. The fabric's ability to offer both comfort and sophistication appeals to men seeking a balance between fashion-forward choices and timeless elegance

  • Based on category, the premium segment is expected to grow at the fastest CAGR of 10.5% from 2024 to 2030. Premium athleisure brands differentiate themselves by offering superior quality and craftsmanship compared to their mass-market counterparts. They use high-quality fabrics, advanced manufacturing techniques, and meticulous attention to detail to create athleisure apparel that is durable, comfortable, and stylish

  • Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of 19.3% in 2023. Supermarkets and hypermarkets offer a one-stop shopping experience where consumers can find a wide range of products, including athleisure apparel, all under one roof. This convenience factor saves time and effort for consumers who prefer to complete their shopping in one trip rather than visiting multiple stores

  • North America market is expected to grow at a significant CAGR from 2024 to 2030. North America has witnessed an increase in affluence and disposable income, allowing consumers to indulge in premium and luxury products like athleisure. As economic conditions improve, there is a growing willingness to invest in high-quality and luxurious wardrobe staples

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market report based on product, category, end user, distribution channel, and region.

Athleisure Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Yoga Apparel

    • Tops

    • Pants

    • Shorts

    • Unitards

    • Capris

    • Others

  • Shirts & T-Shirts

  • Leggings

  • Shorts

  • Others

Athleisure Category Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass

  • Premium

Athleisure End-user Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

  • Children

Athleisure Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Sporting Goods Retailers

  • Online

  • Others

Athleisure Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

List of Key Players in the Athleisure Market

  • Lululemon Athletica Inc.

  • Adidas AG

  • Under Armour, Inc.

  • Hanesbrands Inc.

  • Patagonia, Inc.


  • Vuori

  • Outerknown.


  • Wear Pact, LLC

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