Athleisure Market Size To Reach $662.56 Billion By 2030

January 2024 | Report Format: Electronic (PDF)

Athleisure Market Growth & Trends

The global athleisure market size is expected to reach USD 662.56 billion by 2030, expanding at a CAGR of 9.3% from 2024 to 2030, according to a new report by Grand View Research, Inc. Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth. True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year.

Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.

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Athleisure Market Report Highlights

  • The mass athleisure segment dominated the overall market in 2023 and is projected to grow substantially over the forecast period

  • The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increased number of yoga enthusiasts across the world

  • North America had the largest revenue share in 2023 while Asia Pacific is anticipated to register the fastest CAGR from 2024 to 2030

  • The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently

Athleisure Market Segmentation

Grand View Research has segmented the global athleisure market on the basis of type, product, end-user, distribution channel, and region:

Athleisure Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Mass

  • Premium

Athleisure Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Yoga Apparels

    • Tops

    • Pants

    • Shorts

    • Unitards

    • Capris

    • Others

  • Shirts

  • Leggings

  • Shorts

  • Others

Athleisure End-user Outlook (Revenue, USD Billion, 2018 - 2030)

  • Men

  • Women

  • Children

Athleisure Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

  • Offline

Athleisure Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Singapore

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

    • UAE

List of Key Players of Athleisure Market

  • Hanes Brands, Inc.

  • Adidas AG

  • Vuori


  • Under Armour, Inc.

  • Outerknown


  • Patagonia, Inc.

  • Wear Pact, LLC

  • Lululemon Athletica

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