Dietary Supplements Market To Reach $414.52 Billion By 2033

Dietary Supplements Market Growth & Trends

The global dietary supplements market size is anticipated to reach USD 414.52 billion by 2033, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.9% from 2025 to 2033. There is growing awareness and interest in health and wellness among consumers. As people become more health-conscious and seek ways to improve their overall well-being, they are turning to dietary supplements as a convenient and accessible means to meet their nutritional needs. The desire for better nutrition, increased energy, weight management, and support for specific health goals such as immune system enhancement or joint health has fueled demand for a wide range of supplements.

In addition to general health and wellness concerns, the aging population in many parts of the world has contributed significantly to the market's growth. As individuals age, they often require additional nutrients to address age-related health issues such as bone density loss or cognitive decline. This demographic shift has led to a surge in demand for supplements targeting specific age-related health concerns.

Regulatory changes have also played a role in shaping the market. In some regions, regulatory agencies have implemented stricter quality control standards, labeling requirements, and safety regulations, which have helped build consumer trust in the industry. These regulations have encouraged reputable manufacturers to invest in research, development, and product quality, while also weeding out unscrupulous players.

The market is highly competitive, with numerous companies vying for market share. As a result, there is a constant influx of new products and innovations, including personalized supplements tailored to individual health needs and preferences. This innovation has maintained the market dynamic and is responsive to evolving consumer demands.

In February 2022, Amway India introduced a new range of nutrition supplements under its Nutrilite brand. The products, including gummies and jelly strips, are designed to meet the nutritional needs of busy millennials. The range includes supplements for overall health and immunity, bone health, and eye health.

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Dietary Supplements Market Report Highlights

• Vitamins dietary supplements accounted for a substantial market share of 27.7% in 2024. These supplements are available in several forms, such as vitamin A (carotenoids and retinols), vitamin B (folic acid), vitamin C (ascorbic acid), and vitamin D (cholecalciferol), among others.

• Energy and weight management supplements had a lion share in the market with demand exceeding 30 % in 2024. Sports enthusiasts mainly influence the demand for dietary supplements that include vitamins and proteins.

• Adults were the largest consumers of supplements with a revenue share of 63.2% in 2024. The rising consumption of dietary supplements by working individuals to maintain a healthy lifestyle is expected to remain a favorable factor for the market.

• OTC sales of dietary supplements held the largest revenue share of 75.6% in 2024. The OTC sales of dietary supplements are anticipated to witness steady growth because of rising consumer awareness regarding the nutritional value and health benefits of these products.

• Offline sale of dietary supplements accounted for over 79.7% revenue in 2024. An increase in the number of prescribed dietary supplements by medical practitioners for treating gastrointestinal disorders, immunity-related issues, bone health, folic acid deficiencies, heart health, and age-related macular degeneration is expected to augment offline sales.

• Based on form, the tablets segment held a revenue share of 31.5% in 2024. High-quality supplements use excipients that aid in tablet absorption and disintegration. However, the natural coating provides better dissolution.

Dietary Supplements Market Segmentation

Grand View Research has segmented the dietary supplements market based on product, type, form, application, end user, distribution channel, product-form, form-end user, form-application, and region:

Dietary Supplements Ingredients Outlook (Revenue, USD Million, 2021 - 2033)

• Vitamin

  • Multivitamin

  • Vitamin A

  • Vitamin B

  • Vitamin C

  • Vitamin D

  • Vitamin K

  • Vitamin E

• Botanicals

• Minerals

  • Calcium

  • Potassium

  • Magnesium

  • Iron

  • Zinc

  • Others (Selenium, Chromium, Copper)

• Proteins & Amino Acids

  • Collagen

  • Others

• Fibers & Specialty Carbohydrates

• Omega Fatty Acids

• Probiotics

• Prebiotics & Postbiotics

• Others

Dietary Supplements Form Outlook (Revenue, USD Million, 2021 - 2033)

• Tablets

• Capsules

• Soft Gels

• Powders

• Gummies

• Liquid

• Others

Dietary Supplements Type Outlook (Revenue, USD Million, 2021 - 2030)

• OTC

• Prescribed

Dietary Supplements Application Outlook (Revenue, USD Million, 2021 - 2033)

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity

• Cardiac Health

• Diabetes

• Anti-cancer

• Lungs Detox/Cleanse

• Skin/ Hair/ Nails

• Sexual Health

• Brain/Mental Health

• Insomnia

• Menopause

• Anti-aging

• Prenatal Health

• Others

Dietary Supplements End Use Outlook (Revenue, USD Million, 2021 - 2033)

• Adults

  • Millennials

    • Male

    • Female

      • Pregnant Women

      • Non-pregnant Women

  • Gen X

    • Male

    • Female

      • Pregnant Women

      • Non-pregnant Women

  • Gen Z

    • Male

    • Female

      • Pregnant Women

      • Non-pregnant Women

  • Boomers

    • Male

    • Female

• Geriatric

• Children

• Infants

Dietary Supplements Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Offline

  • Hypermarkets/Supermarkets

  • Pharmacies

  • Specialty Stores

  • Practitioner

  • Others (Direct to Consumer, MLM)

• Online

Dietary Supplements Product-Form Outlook (Revenue, USD Billion, 2021 - 2033)

• Vitamin

  • Tablets

  • Capsules

  • Soft Gels

  • Powders

  • Gummies

  • Liquid

  • Others

    • Multivitamin

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin A

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin B

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin C

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin D

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin K

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

    • Vitamin E

      • Tablets

      • Capsules

      • Soft Gels

      • Powders

      • Gummies

      • Liquid

      • Others

  • Mineral

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

      • Calcium

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Potassium

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Magnesium

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Iron

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Zinc

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Others (selenium, chromium, copper)

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

  • Botanicals

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

  • Protein & amino acids

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

      • Collagen

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

      • Others

        • Tablets

        • Capsules

        • Soft Gels

        • Powders

        • Gummies

        • Liquid

        • Others

  • Fibers & Specialty Carbohydrates

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

  • Omega Fatty Acids

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

  • Probiotics

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

  • Prebiotics & Postbiotics

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

  • Others

    • Tablets

    • Capsules

    • Soft Gels

    • Powders

    • Gummies

    • Liquid

    • Others

Dietary Supplements Form-End User Outlook (Revenue, USD Billion, 2021 - 2033)

• Tablets

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

• Capsules

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Geriatric

    • Children

    • Infants

• Softgels

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

• Powders

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

• Gummies

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

• Liquid

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

• Others

  • Adults

    • Millennials

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen X

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Gen Z

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

    • Boomers

      • Male

      • Female

        • Pregnant Women

        • Non-pregnant Women

  • Geriatric

  • Children

  • Infants

Dietary Supplements Form-Application Outlook (Revenue, USD Billion, 2021 - 2033)

• Tablets

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Capsules

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Softgels

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Powders

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Gummies

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Liquid

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

• Others

  • Energy & Weight Management

  • General Health

  • Bone & Joint Health

  • Gastrointestinal Health

  • Immunity

  • Cardiac Health

  • Diabetes

  • Anti-cancer

  • Lungs Detox/Cleanse

  • Skin/ Hair/ Nails

  • Sexual Health

  • Brain/Mental Health

  • Insomnia

  • Menopause

  • Anti-aging

  • Prenatal Health

  • Others

Dietary Supplements Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia & New Zealand

• Latin America

  • Brazil

• Middle East & Africa

  • South Africa

List Of Key Players in the Dietary Supplements Market

• Amway Corp.

• Abbott

• Bayer AG

• Glanbia plc

• Pfizer Inc.

• Archer Daniels Midland

• NU SKIN

• GlaxoSmithKline plc.

• Herbalife Nutrition Ltd.

• Nature's Sunshine Products, Inc.

• XanGo, LLC

• RBK Nutraceuticals Pty Ltd

• American Health

• DuPont de Nemours, Inc.

• Good Health New Zealand

• Nature's Bounty

• NOW Foods